slideshare heineken - exponential technology & global brands 27062014

On June 26, 2014 &samhoud organizeda leadership meeting for management Heineken

Pieter Haasnoot of upnext.nl delivered a presentation

on the speed of technological changeand the importance of innovation

THINK GLOBAL ACT LOCAL

Technology and science are reshaping our societyin ways we have not seen before.

This effects all markets, leaders & teams.

Innovation has become the key factor in competition.

What is the speed of technological change?

EXPONENTIAL TECHNOLOGY

(Gordon Moore, Ray Kurzweil, Gerhard Lenski e.a.)

The speed of technological changeis

exponential!

That’s why we are really entering a different world!

BRAIN INTERFACES

BRAIN INTERFACE - MUSE

EMOTIONS BECOME DATA

WEARABLE TECHNOLOGY

BODY SENSORS

INTERNET 3.0 - OF THINGS

DATA EXPLOSION

1104

Exab

ytes

of d

ata

2010

68 % of all unstructureddata in 2015 comes from consumers

Structured data

VOLUME of DATA in DATABASES1 Exabyte (EB) = 1 million Terabytes (TB)(Context: Facebook generates 500 TB each day)

10.000 "

9.000 "

8.000 "

7.000 "

6.000 "

5.000 "

4.000 "

3.000 "

2.000 "

1.000 "

0

DATA EXPLOSION

2015

Source: IDC, BI Intelligence Estimates - 2014

2025

?2531

758

5379

WHO OWNS THE DATA?

ARTIFICIAL INTELLIGENCE

ROBOTICS

DRONES

3D & 4D PRINTING

3D + DRONES

AUGMENTED REALITY

VIRTUAL REALITY

APPLIED GAMING

100.000 PEOPLE MAPPING NEURONS

Developments in technology & science are combinatorial

Brain research, bio technology, nano technology, dna genome technology & synthetic biology

develop fast because of technology

BIO TECH - PRODUCTION

BIO TECH - DESIGN

BIO - MIMICRI

NANO TECHNOLOGY

DNA & GENOME

SYNTHETIC BIOLOGY

The exponential change in technology and scienceis changing our society.

Radical transparency, traceability, empowerment, speed,

quantified self, sharing economy and globalization are changing markets and the world

RADICAL TRANSPARENCY

TRACEABILITY

SMALL BEATS BIG

EMPOWERMENT - Jack Andraka

EMPOWERMENT - Boyan Slat

TWITTERValue$ 31.000.000.000 Employees2013 3000

KODAKValue$ 26.000.000.000 Employeesit was 140.000 2007 63.900 2011 17.000

INSTAGRAMValue (by Facebook)$ 1.000.000.000 Employees2012 13

SNAPCHATValue$ 2.000.000.000 Facebook bood onlangs $ 3.000.000.000 Employees2013 30

WHATS APPValue$ 16.000.000.000 Employees2014 55

SPEED OF SCALING

ANTI SOCIAL

QUANTIFIED SELF

EFFICIENCY

ACCESS BEATS OWNERSHIP

ENERGY END GAME

ABUNDANCE - The conceptPETER DIAMANDIS & STEVEN KOTLER - Abundance (2012)

ABUNDANCE - Solar brick roads

AGING POPULATION

DIVERSITY

FEMININITY

CITIES - City as an interface

GLOBALISM

Does exponential change in technology and sciencemean we all live in one global world that’s the everywhere?

No, global brands need more local intimacy,

because believe systems, the connection between online&offline, and the new bottom-up wave become stronger in the world.

GLOBALISM - Are we all the same?

IDENTITY - different believe systemsSister Catherine Wybourne

IDENTITY - connection online/off line

IDENTITY - local bottom up is important

Global brands need local intimacy!

NETWORKS - Systems - Holism

COLLECTIVE CONSCIOUSNESS?

UPNEXT.NL

PIETER HAASNOOT Innovation devoted to positive change.

[email protected]

Amsterdam - Europe 0031 6 21277054

www.upnext.nl

slideshare heineken - exponential technology & global brands 27062014

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