slideshare or blog: where's your content platform?
TRANSCRIPT
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In the beginning, there was a brand
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And they did say, “Let’s do the content thingy.”
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So they did hire The Content Marketer…
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and said to him “Do the content thingy.”
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And he did say, “Do you have a blog?”
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and the Brand did say, “No.”
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And The Content Marketer said unto them “Oh. Good.”
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Since it’s been all about inbound. The blog has been the foundation of content strategy.
We feel safe with a blog.We know where we are with a blog.
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Everyone understands the concept.
Even your boss.
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Much like having a spleen
Even if they aren’t sure why.
They’re certain it’s important
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At addmustard we’re always challenging ourselves.
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To improve.
To stay at the cutting edge of digital marketing.
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A phrase we often find ourselves saying is…
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‘Question the process’
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Are we doing the thing we’re doing because…
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It’s the best way to achieve our goals?
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Or because it’s what we’ve always done?
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But if we don’t blog…
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What do we do instead?
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Well, blogs are about the presentation of ideas.
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So how about a platform designed for presentations?
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SlideShare
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The website allows you to upload a presentation,
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and share it with the world.
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Think YouTube meets Powerpoint.
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You’re probably already aware of SlideShare.
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But have you thought about publishing content there?
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We aren’t saying that blogs are dead.
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But there might be another option for you...
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So let’s weigh up the options, and find what’s right for you and your brand.
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Benefits of a blog…
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It’s easy.
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Nowadays it doesn’t take much to make a blog. It’s easy.
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There’s no reason not to make your own.
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It’s cost-effective.
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So you have your blog. And you have your traffic. Now what?
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You can utilise paid advertising.
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Or you could utilise your blog.
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Every new blog is a new page for Google to index.
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A new chance to reach a new audience.
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Without spending money.
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Reasons to SlideShare.
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It’s untapped.
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Everyone blogs. It makes things samey.
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SlideShare is new.
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You could be the first brand in your niche to use it.
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It has inbuilt audience.
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On SlideShare, you aren’t just speaking to your audience.
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You’re speaking to everyone on the platform.
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Successful decks will get promoted to the homepage,
Boosting your visibility.
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A lot.
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So which is better?
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Well…
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It depends.
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It depends on…
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Is it where your audience are looking?
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A SlideShare is wasted if your audience don’t use the platform.
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So test it.
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We are.
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We published a SlideShare here.
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You decide which works better.
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A SlideShare brought to you by