slideshow 06 - smm plan
DESCRIPTION
Building on the POST system in Groundswell, this presentations goes through the steps of creating a social media marketing plan.TRANSCRIPT
Social Media Marketing PLAN
presented by Lindsey Fair
Is there love out there?
PEOPLE
Technographics profile
..AND
Where to look for them
OBJECTIVEs
Do you have a1.word-of-mouth2.complexity or a 3.hide-and-seek
problem?
Smart goals
STRATEGY
Listening Talking Energizing Supporting
Embracing
The fine print..the details
TECHNOLOGY
PeopleObjectives Strategy Technology
ACTION PLAN
Start small, plan
big
Advice..
Find the active customers
Advice..
Plan to drive traffic
Advice..
Build in a reputation
system
Advice..
Let the customers lead
Advice..
Objectives People Strategy Technology Action
All photos used in this presentation are licensed
under Creative Commons, NonCommercial-ShareAlike
3.0 and sourced through Google Images and flickr
Case / Discussion
Adidas used Myspace to create engagement. They probably have to think of changing that strategy now. What major components should they consider for their plan?