Introduction
Taglines are powerful communicators
The right tagline can attract attention.
Popular Taglines are
“Think Different” “Just do it”
Tagline is not a Mission statement.
Types of Taglines
Descriptive about companyEx : Taco bell “Head for the border”
Descriptive about the function of the offeringEx : FedEx “When it absolutely, positively has to
be there overnight”Persuasive
Ex : Mastercard “Priceless”Provocative
Ex : Volkswagon “Drivers Wanted”
Because You're Worth It
Answer :
Power of Dreams
Answer :
It’s Time to fly
Answer : united Airlines USA
For Managing Tomorrow
Answer : Business today
A joy of flying
Answer : Jet airways
‘Make your own shoes’
Answer : Reebok
‘Make your own shoes’
Answer : Reebok
Finger Lickin’ Good
Answer :
M & M's Candy Advertising Slogan
"The milk chocolate melts in your mouth - not in
your hand."
Nike Shoes
If it feels good then…
Just Do It.
Playstation 2
Live in your world, play in ours.
Kentucky Fried Chicken
Buy a bucket of chicken and have a barrel of fun.
Pringles
Once you pop, you can't stop.
MasterCard
There are some things that money can’t buy. For everything else there’s
…
http://lacesnsoles.com/store2/images/categories/Nike.png
“Hungry? Why Wait?”
or“Satisfies”
• “Kailangan pa bang i-memorize ‘yan? Bisyo na to!”
“In the Service of the Filipino”,
“Pambansang Litsong Manok.”
• We’ll take you farther”
• ABS-CBN Network • Andok’s Litson –• Bank of the Philippine Islands (BPI)
• The Quality You can Trust
• It’s time every Juan flies!”
• Boysen – The Quality You can Trust
• Banco de Oro (BDO) – “We find ways.”
• Cebu Pacific Air – “It’s time every Juan flies!”
• “Hindi umaatras and may tunay na lakas.”
• “Hindi lang pampamilya, pang-isports pa!
• Cobra Energy Drink – “Hindi umaatras and may tunay na lakas.”
• Datu Puti Vinegar– “Mukhasim”
• Family Rubbing Alcohol – “Hindi lang pampamilya, pang-isports pa!
• Fita Biscuits – “Parang life.”
• “The Philippines’ favorite Pizza chain.”
• – “Bida ang sarap.”, “Langhap Sarap”
• “Hari ng padala.”
• “Hahanap hanapin mo…”
• “Sarap to the bones!”
• Greenwhich – “The Philippines’ favorite Pizza chain.”
• Jollibee – “Bida ang sarap.”, “Langhap Sarap”
• LBC – “Hari ng padala.”• Mang Inasal – “Hahanap hanapin mo…”• Max’s Restaurant – “Sarap to the bones!”
• “Never had it this good!”
• “We fuel success.”
• “With Us, You’re Always Number 1.”
• “Balanced news, fearless news.”
• Piattos – “Never had it this good!”
• Petron – “We fuel success.”
• Philippine Airlines (PAL) – “With Us, You’re Always Number 1.”
• Philippine Daily Inquirer – “Balanced news, fearless news.”
• “Sarap ng filling mo.”
• “Ito and tama.”
• “Samahang walang katulad.”
• “All you want under one perfect sky”.
• Rebisco – “Sarap ng filling mo.”
• Red Horse Beer – “Ito and tama.”
• San Miguel Beer – “Samahang walang katulad.”
• SkyCable – “All you want under one perfect sky”.
Logos Logos are symbols that a
business or product will use that is easily recognisable …
Do you recognise these?
GOOD LUCK
AND
HAVE FUN!