slogans taglines branding
DESCRIPTION
The right wing is winning the branding war by crafting slogans and taglines that permeate the American vernacular. The presentation will teach you how build taglines to help brand the progressive movement.TRANSCRIPT
Slogans, Taglines & Branding:
progressive messaging in a conservative news era
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Oh My!
Slogans, Taglines & Branding:
Oh My! presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Jenifer Daniels, MA | @thefriendraiser | www.thefriendraiser.com
• communication professional with over 10 years experience; earning her the moniker of "the
friendraiser”
• adjunct faculty at Central Piedmont Community College and Limestone College teaching
public speaking, intro to communication, and interpersonal communication
• MA in public relations & organizational communication from Wayne State University
• blogger for Everyday Citizen & CLT Blog
• a graduate of the White House Project's Georgia Go Run training (2009)
• Democracy of America/Netroots Nation 09’ scholarship recipient
• campaigned for the open Charlotte Mecklenburg Board of Education District 2 seat (2008)
• communication director for three city council and two state representative campaigns; leading
several candidates to victory
Slogans, Taglines & Branding:
Oh My!presented by:
Jenifer Daniels, MA | @thefriendraiserNetroots Nation | #NN10
Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning. - Maya Angelou
Slogans, Taglines & Branding:
Oh My!
Student vs.
Scholar
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
The Devil?
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
1.Simplicity: use small
words
2.Brevity: use short
sentences
3.Credibility is as important
as philosophy
4.Consistency matters
5.Novelty: offer something
new
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
6. Sound and texture
matter
7. Speak aspirationally
8. Visualize
9. Ask a question
10.Provide context and
explain relevance
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My! presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
1. Simplicity: use small words
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
2. Brevity: use
short
sentences
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
3. Credibility is
as important
as
philosophy
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
4. Consistency matters
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
5. Novelty: offer something new
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
6. Sound and texture
matter
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
7. Speak aspirationally
"I was once asked why I don't
participate in anti-war demonstrations.
I said that I will never do that, but as soon
as you have a pro-peace rally, I'll be
there."
Mother Teresapresented by:
Jenifer Daniels, MA | @thefriendraiserNetroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
8. Visualize
Marriage
Vs. Weddin
gpresented by:
Jenifer Daniels, MA | @thefriendraiserNetroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
9. Ask a question
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
10. Provide context and explain relevance
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
What do
we have
that they don’t?
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
What do you think
are our top issues
for
2010 & 2012?presented by:
Jenifer Daniels, MA | @thefriendraiserNetroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
Let’s brainstorm
using the 10
principles
of words that
work presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10