slogans taglines branding

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Slogans, Taglines & Branding: progressive messaging in a conservative news era presented by: Jenifer Daniels, MA | @thefriendraiser Netroots Nation | #NN10 Oh My!

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The right wing is winning the branding war by crafting slogans and taglines that permeate the American vernacular. The presentation will teach you how build taglines to help brand the progressive movement.

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Page 1: Slogans Taglines Branding

Slogans, Taglines & Branding:

progressive messaging in a conservative news era

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Oh My!

Page 2: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My! presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Jenifer Daniels, MA | @thefriendraiser | www.thefriendraiser.com

• communication professional with over 10 years experience; earning her the moniker of "the

friendraiser”

• adjunct faculty at Central Piedmont Community College and Limestone College teaching

public speaking, intro to communication, and interpersonal communication

• MA in public relations & organizational communication from Wayne State University

• blogger for Everyday Citizen & CLT Blog

• a graduate of the White House Project's Georgia Go Run training (2009)

• Democracy of America/Netroots Nation 09’ scholarship recipient  

• campaigned for the open Charlotte Mecklenburg Board of Education District 2 seat (2008) 

• communication director for three city council and two state representative campaigns; leading

several candidates to victory

Page 3: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!presented by:

Jenifer Daniels, MA | @thefriendraiserNetroots Nation | #NN10

Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning. - Maya Angelou 

Page 4: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!

Student vs.

Scholar 

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Page 5: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!

The Devil?

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Page 6: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!

1.Simplicity: use small

words

2.Brevity: use short

sentences

3.Credibility is as important

as philosophy

4.Consistency matters

5.Novelty: offer something

new

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Page 7: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!

6. Sound and texture

matter

7. Speak aspirationally

8. Visualize

9. Ask a question

10.Provide context and

explain relevance

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Page 8: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My! presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Page 9: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!

1. Simplicity: use small words

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Page 10: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!

2. Brevity: use

short

sentences

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Page 11: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!

3. Credibility is

as important

as

philosophy

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Page 12: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!

4. Consistency matters

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Page 13: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!

5. Novelty: offer something new

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Page 14: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!

6. Sound and texture

matter

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Page 15: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!

7. Speak aspirationally

"I was once asked why I don't

participate in anti-war demonstrations.

I said that I will never do that, but as soon

as you have a pro-peace rally, I'll be

there." 

Mother Teresapresented by:

Jenifer Daniels, MA | @thefriendraiserNetroots Nation | #NN10

Page 16: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!

8. Visualize

Marriage

Vs. Weddin

gpresented by:

Jenifer Daniels, MA | @thefriendraiserNetroots Nation | #NN10

Page 17: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!

9. Ask a question

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Page 18: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!

10. Provide context and explain relevance

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Page 19: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!

What do

we have

that they don’t?

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Page 20: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!

What do you think

are our top issues

for

2010 & 2012?presented by:

Jenifer Daniels, MA | @thefriendraiserNetroots Nation | #NN10

Page 21: Slogans Taglines Branding

Slogans, Taglines & Branding:

Oh My!

Let’s brainstorm

using the 10

principles

of words that

work presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10