slow innovation

7
More Quickly: 3 Techniques To Accelerate Great Design (or, lessons from our side project)

Upload: roland-smart

Post on 24-May-2015

65 views

Category:

Design


1 download

DESCRIPTION

This presentation outlines some techniques for innovation on side projects.

TRANSCRIPT

Page 1: Slow innovation

More Quickly: 3 Techniques To Accelerate Great Design (or, lessons from our side project)

Page 2: Slow innovation

My Side Project: QuickRak

Page 3: Slow innovation

Shoot, Ready, Aim: Identify A Problem First

Other times to useQuickRak include:

Don’t get caught inthe rain without one!40%

BROKEN WEATHER UPHILL SLEEPY DRUNK

BAR

What a day at the office, I’m gonna hit happy hour.

Drinks are pouring inside, rain starts pouring outside.

Lucky me, a hottie offers me a ride. Damn, my bike won’t fit.

... Wait, I’ve got my QuickRak!And, I’m off to the races.

Clearly articulate a problem then confirm that other people actually have it.

Page 4: Slow innovation

Technique #1: Hurry Up & Wait

You’re trying to save time, but you’re actually wasting it.

Page 5: Slow innovation

Technique #2: Test Drive Your Design Early & Often

The quickest way to test ... is to test as you go.

pad designs

strap designs

stability

directions

website

market

packaging

Page 6: Slow innovation

Technique #3: Parallelize Design Thinking

Design thinking is more efficient when parallelized.

series parellel

Page 7: Slow innovation

Thanks! !

Roland Smart & Sean Taffler Co-Founders & Bikeprenuers [email protected] I [email protected] !Tweet Us @QuickRak Friend Us @ Facebook.com/quickrak