A new focus on Academic A new focus on Academic Entrepreneurs through Social MediaEntrepreneurs through Social Media

Lecturer PhD. Laura MalitaWest University from Timisoara

Romania

Crebus International Conference, Bucharest, 8-9 October 2012

Who am I?Who am I?Laura MalitaLecturer PhD. West University from Timisoara, Romania,

www.uvt.ro

Faculty of Political Sciences, Philosophy & Communication Sciences, Department of Communication Sciences

Co-Author of:Digital Storytelling for Employability, Firenze University Press, 2010,

http://www.fupress.com/scheda.asp?idv=2084Students’ ePortfolios for entering to the Job Market, Peter Lang, 2011,

http://www.peterlang.com/index.cfm?event=cmp.ccc.seitenstruktur.detailseiten&seitentyp=produkt&pk=59484

Finding the first job through Digital Storytelling, A guide to getting into the employment world, Mirton 2010.

What we’ll cover todayWhat we’ll cover today

• Introduction to the academic entrepreneurship (AEp)

context

• Who are the academic entrepreneurs (AEs)?

• Is social media helping academic entrepreneurs?

• Short conclusions

AEp - definition?AEp - definition?

“Academic entrepreneurship can be defined as the leadership process of creating value through acts of organizational creation, renewal or innovation that occurs within or outside the university that results in research and technology commercialization. It occurs at the level of individuals or groups of individuals acting independently or as part of faculty or university systems, who create new organizations, or instigate renewal or innovation within or outside the university.” (Yusof et all., 2004)

5 types of AEs5 types of AEs

• engaging in large scale science (externally funded),

• earning supplemental income, • gaining industry support for

university research, • obtaining patents or

generating trade secrets, and • commercialization –forming or

holding equity in private companies based on a faculty member’s own research.

Rasmunsen & Borch have distinguished:

Who are the AEs?Who are the AEs?

Every professor must be an AE!• Buy and sell services

• External supervisors• Contract courses• Write and manage projects

• Engage in entrepreneurial way:• Develop new courses• Cooperate with students and external

organizations• Provide entrepreneurial skills to their students

Social media for AEs Social media for AEs

• Facebook (> 1 billion)

• Twitter (>500 millions)

• Google+ (>180 millions)

• Linkedin (>175 millions)

Social media guides for AEsSocial media guides for AEs

• A Springer resource on “Online Tools and Social Media”, http://www.springer.com/authors/book+authors/helpdesk?SGWID=0-1723113-12-801405-0

• A Sage resource on promoting research workhttp://www.sagepub.com/journalgateway/promote.htm• An Oxford guideline, "Social Media Author Guidelines“,

http://www.oxfordjournals.org/for_authors/socialmedia.html

Social media apps for AEsSocial media apps for AEs•Microsoft Academic Search (http://academic.research.microsoft.com/)

Social media apps for AEsSocial media apps for AEs•Google Scholar Citation (http://scholar.google.com/intl/en/scholar/citations.html)

Social media apps for AEsSocial media apps for AEs•Researcher ID (http://www.researcherid.com/)

Social media apps for AEsSocial media apps for AEs•Academia.edu (http://academia.edu/)

Social media apps for AEsSocial media apps for AEs• Mendeley (http://www.mendeley.com/)

Social media apps for AEsSocial media apps for AEs• Scopus (http://www.scopus.com/home.url)

Social media apps for AEsSocial media apps for AEs• ResearchGate (http://www.researchgate.net/)

StillStill……

Short conclusionsShort conclusions

• There are pros◦Increase visibility◦Create contacts ◦Becoming organised etc.

• & cons aspects◦Time consuming◦Some non-functions◦No interoperability etc.

• The list is non-exhaustive

ReferencesReferences

Rasmussen, E., Borch O.J., (2004). University Resources Facilitating Strategic Entrepreneurship available online at http://www.utwente.nl/mb/nikos/archief/esu2004/papers/rasmussenborch.pdf

Yusof M. et all, (2010). Academic Entrepreneurship and Innovation in Higher Education: An Integrated Framework for Malaysian Universities, in 6th WSEAS/IASME International Conference on Educational Technologies, Sousse, Tunisia.

Laura Malita

Lect. PhD. West University from

Timisoara, Romania, www.uvt.ro