#sm & film
DESCRIPTION
The impact of #SM on the film industry and the way in which films are marketed and experienced my movie-goers.TRANSCRIPT
Social Media & the Film INdustry
#SMFilm
@JackieDresch @LShahmoon@Medelama@LaurenGeniviva
Presentation Preview
TWTPOLL: Following films on #SM
Do you follow? #SMFilmP1
#SM and Film Industry Changes Social networks to build awareness
Viral alternate reality campaigns Connect with fans directly Users as critics Reach broader and more niche audiences
Fan request screenings
Paranormal Activity
Fan request screenings Viral videos Cost: $15 thousand Made: $150 million
Joanna Pinker@Joannapinker
“It's completely revolutionized the film indus try both on s tudio and indie films . It's s uch a g reat way to not only reach a broad range of audiences but you can als o pinpoint certain g roups .”
Studio Films: The Muppets
The campaign
#Twitter & facebook
Youtube
Studio Film: The Hunger Games
Tumblr
Capitol Couture“Sneak Peak” Engagement Exclusivity Hunger Games comes to life
“The fashion, trends and lifestyle that make Capitol living so grand.”
Twitter & Facebook
Social Sites for Movie-goers
SEEN TH.AT
Flixster/Rotten Tomatoes
USER MOBILE STATS
Fizziology
Social media tracking company Uses buzz from social media to predict how much money films will make on opening weekend
Rich Calabrese@richcalabrese@iamfizziology
“We hooked on with an industry partner (Variety) to give us some ‘street cred,’ and now we have booked every major studio.”
The future of #smFilm
#Twtpoll: Using Cell Phones in Theaters
Is it distracting? #SMFilmP2
Jeremy Bronson@Jbrons@CelebrationCNMA
“Personally, I see them as a surrender rather than an embrace.”
Tweet-ups Digital movie-going
experience
Matthew Mills @spacemanmills
“Social Media isn’t going anywhere. It’s here to stay. It wont be too long before an algorithm is going to be developed and we purchase movie tickets in an app on our phones.”
“At many press screenings journalists are now allowed to and encouraged to tweet about the films”
#Twtpoll resultshttp://twtpoll.com/85ut1dhttp://twtpoll.com/rmta73