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MISION STATEMENTS OF

TOP 20 PHARMACEUTICAL

COMPANIES

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INTRODUCTION

The pharmaceutical industry develops, produces, and marketsdrugs or pharmaceuticals licensed for use as medications.Pharmaceutical companies are allowed to deal in genericand/or brand medications and medical devices.

The word pharmaceutical comes from the Greek wordPharmakeia. The modern transliteration of Pharmakeia isPharmacia.

Competition between pharmaceutical companies has resultedin "me-too" drugs, which are defined as chemically-similarcompounds.

Much of the me-too drug phenomenon is actually a result ofindependent parallel research at rival companies.

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Critics of the pharmaceutical industry suggest that "me-too"

drugs are only brought to market because their development is

cheaper and less risky than drugs with a novel mechanism of

action.

The proponents point to the cost benefits of market

competition between similar drugs. When a second drug

arrives on the market, the manufacturer of the first drug no

longer has a monopoly, and the resulting competition puts adownward pressure on pricing.

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CIPLA

Mission: To become the preferred partner in medicine

RANBAXY

Mission: Enriching lives globally, with quality and affordable pharmaceuticals

JOHNSON AND JOHNSON

Mission: - To provide a forum for collaboration of all individuals interested and

involved with veterinary emergency and critical care medicine and surgery. To

promote the advancement of knowledge and high standards of practice in veterinary

emergency medicine and critical patient care.

FORTIS

Mission: To make a positive difference in the lives of people and organizations.

Fortis Executive Search's goal is to provide significant value to our clients by

identifying exceptional leaders who will make a lasting, positive impact.

TOP 20 COMPANIES AND THEIR

MISSION STATEMENT

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ALCON

Mission: Alcon has one mission: to provide innovative products that enhancequality of life by helping people see better. The merger with Novartis in 2011helped us do this by uniting the strengths of Alcon, CIBA VISION and

Novartis Ophthalmics into one Alcon eye care business, which is now thesecond-largest division of Novartis. This enables us to serve our customersthrough the full life cycle of patient needs across eye diseases, visionconditions and refractive errors.

NOVARTIS

Mission: We want to discover, develop and successfully market innovativeproducts to prevent and cure diseases, to ease suffering and to enhance thequality of life.We also want to provide a shareholder return that reflectsoutstanding performance and to adequately reward those who invest ideas andwork in our company.

HOFFMANLa ROCHE

Mission: Provide timely, relevant, consistent and accurate information to allshareholders and prospective investors to aid them in assessing the value of

Roche and to make informed investment decisions, Facilitate dialoguebetween Roche management and the investment community, Achieve a fair

valuation of Roche by the financial markets.

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Pfizers

Pfizers mission is to apply science and our global resources to improve

health and well-being at every stage of life, Advance wellness, prevention,

treatments and cures, Bring the best scientific minds together to challenge

the most feared diseases of our time, Set the standard for quality, safety

and value of medicines, Use our global presence and scale to make a

difference in local communities and the world around us, Promote

curiosity, inclusion and a passion for our work.

MERCK AND CO.

Our mission statement describes who we are and the core of our

entrepreneurial activity. It defines our self-image as a successful and

responsible company.

Our aspiration is to make great things happen.With our research-driven specialty businesses, we help patients,

customers, partners and our communities around the world to live a

better life. We deliver entrepreneurial success through innovation.

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AstraZeneca

Our goal is to provide medicines that are the best in their class and have a

positive, life changing impact on the lives of Australians AstraZeneca

Australia is defined by our global value of acting creatively, with courage

and with collaboration We all value our health. Rich or poor. Young or old.

It is the common thread that binds humanity together.

GlaxoSmithKline

Mission:

We've transformed into a different organisation in the last fewyears. This will enable us to do even more to deliver financially sustainable

performance while creating value for patients, consumers and

governments. Everything we've done to transform ourselves has been

driven by our core values: transparency, respect for people, patient-focus

and integrity.

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FOREST LABORATORIES

Forest is deeply committed to its employees. Our goal is to enable everyone

to feel supported, treated with respect, and deserving of the same treatment

from co-workers that we extend to our customers and business partners.

Also support the community of our employeeswhere we live and work.

WATSON PHARMACEUTICALS

To improve the quality of life for patients around the world through

the development and distribution of trusted generics and advanced,specialty branded pharmaceuticals (Watson, 2011). Corporate vision

statement should be created with the clients' needs in mind.

According to Kotler and Keller (2004), the process begins with

leadership; that is, leaders must create and implement a business

vision and associated strategies that fit the organization

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SHIRE

Mission: By 2015, Shire will be the most valuable

specialty biopharmaceutical company in the world. To Attain the #1 or #2 position in each of our chosen

therapeutic areas, as measured by global market

share.

Grow sales by 15% year-on-year on average over thecourse of 2009 through 2015. Have 50% of sales

come from outside of the USA and 25% of sales be

from outside of the USA, Germany, Italy, Spain, UK,

France, and Canada.

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ALLERGAN

To develop a unique level of understanding of our

customers in order to implement operationalstrategies that provide the greatest value for our

customers and stakeholders.

They will become the partner of choice for ever better

healthcare through the value of their technologicalinnovation, industry leadership, partnering skills and

relationships, world-wide infrastructure, research and

manufacturing capabilities.

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CONCLUSION

The best mission is of shire as they have made a long term

plan. And are very fixed on their attainment of goal. Their mission is that by 2015, to be most valuable specialty

biopharmaceutical company in the world.

To attain this they will have to have a competitiveadvantage over all the other pharmaceutical companies andthey will achieve this by exceeding our competitors' growthin $ EBITDA, EBITDA profit margin % (on product sales)and return on investment capital.

To Attain the #1 or #2 position in each of our chosentherapeutic areas, as measured by global market share.

Grow sales by 15% year-on-year on average over thecourse of 2009 through 2015. Have 50% of sales come fromoutside of the USA and 25% of sales be from outside of theUSA, Germany, Italy, Spain, UK, France, and Canada.