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Submitted by-

MOHD ARIF KHAN

MASOOD AHMAD

NIKITA BISHT

MANJUL KRISHNAN

KRISHNA KUMAR

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Incorporated on August 24, 1910 under the

name Imperial Tobacco Company of India

Limited.

Name of the Company was changed from ImperialTobacco Company of India Limited to India

Tobacco Company Limited in 1970and then

to I.T.C. Limited in 1974.

Deals in FMCG goods,Hotels, Paperboards &

Specialty Papers, Packaging, Agri-Business and

Information Technology, education.

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Vision- Sustain ITC's position as one of India's most

valuable corporations through world class

performance, creating growing value for the Indian

economy and the Company's stakeholders. Mission - To enhance the wealth generating

capability of the enterprise in a globalising

environment, delivering superior and sustainable

stakeholder value

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Social factors: The aspirations of the tobacco consumers to upgrade the consumption

can multiply the shares of cigarettes. However, growing public concern

with regard to the consumption of tobacco has led the government to banall sorts of advertisements like the commercials, print media and

pamphlets. This may act as a setback for the company. For the hospitalitybusiness, the society is now turning more towards an individual orientedculture which means that people spend only for themselves. The rise inthe per capita income and the working population in the country is also agood sign for the company because the number of people willing tospend more on leisure increases with per capita income.

Technological factors: ITC came a long way on the technological front. With state of the art

factories and cheap labor supply from the second largest tobacco

producing country in the world, India, the supply chain management ofthe ITC follows the latest trend. ITC also has the great inventory controland logistics support. They have also been adapting other qualityconcepts such as quality control, total quality management and 6-sigma concepts.

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Strengths:

Managing diverse business. ITC has 105 subsidiaries connected with itsvarious operations.

Wealth of local knowledge & international expertise helps it to be globallycompetitive.

High quality standard products & services

Excellent export earnings. Highly professional management.

Excellent distribution network.

Excellent brand making capability helping it to diversify it into Retailing, IT& Hotel segments

Agro-export segment showing excellent growth of 28 % & earning Rs. 4

billion foreign exchange. A lasting impression by catchy ads.

ITC ltd is one of the most liquid scripts in the capital market. With domesticinstitutions having a considerable stake this is likely to improve liquidity inDe-mat trading.

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Weakness:

Diversification into various lines in which it does not

have much knowledge would be very risky proposition. High competition from established brands which has

resulted in reduction in profit margins.

Steep increase in cigarette taxes has adversely affected

the revenue earned. Due to high price of cigarette, consumers are switching

to other cheaper forms of tobacco.

Its hotel industry has still not created a big share in the

market size.

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Opportunities:

Big untapped market available. For cigarettes,

hotels, it, retail garment, packaging & agriculturalproducts.

High growth potential could be achieved.

Good source of revenue & foreign exchange

available by way of exports of agricultural products,hotels & cigarettes.

Its competitors dont have the financial banking likeit so it can take advantage of this.

Proper publicity of the hotels would increase itsbrand image & revenue.

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Threats:

Negative publicity for smoking could affect its

cigarette segment.

Government is under huge pressure from public

organizations for banning tobacco products which

could affect it adversely. High competition from established brands.

Competition from unbranded products.

Due to terrorist attacks the tourism industry hastaken a back seat which would affect the hotel

segment.

Poor monsoon leads to poor agricultural growth

which would affect the agro-exports

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ITC believes that its core values of trusteeship, customerfocus, respect for people, excellence, innovation andnation orientation have been the guiding principles

behind the Company's phenomenal growth, helping it tobecome one of India's most admired and valuedenterprises.

Only a handful of companies can boast of having notonly traversed a hundred years but also of having grownfrom strength to strength, transforming themselves from

single product entities to multi-business conglomerates.Our values help the organisation in building a culturethat drives a constant yearning for excellence andinnovation. When you join ITC you imbibe these valuesand make them your own.