sma intro lecture 31 jan
TRANSCRIPT
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Basic Strategy
Define Product / Service
Potential Difference (Publics/Markets)
Target Audience (Give him/her “name”)
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Example PR Actions
Success Stories / Reviews / Testimonials
Community Outreach
Charitable Organization
Chambers of Commerce / Networking
Quoted in newspaper or articles
Press Releases – expansion, hiring, promotions, etc.
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PR Image
1. Name & know a Target Audience.2. Write down your (PR) image that will be
presented.3. Determine actions to take on a regular
basis to support this image.
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_____ of people research online before they
purchase a product.
92%
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Basic Marketing Steps1. Traffic toolsSEO, PPC, Facebook, Twitter, Blogs, Social Networks,
LinkedIn, Videos, Articles, Forums, Off-line etc.
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Social Network is a place where You make friends NOT Money !
The Social Networks – PARTY !
Traffic tools
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Marketing Funnel
2. Conversions
3. A Community = Database / Mailing List
1. Traffic toolsSEO, PPC, Facebook (CPC), Twitter, Blogs, Social Networks, LinkedIn, Videos, Articles, Forums etc.
Bribery
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1. Free sample 2. Gift 3. Professional tips 4. Official reports 5. Case studies 6. Interviews with professionals / opinion leaders / VIP7. Weekly videos (chef preparing most popular dishes) 8. Webinars
Bribery
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Conversion – Landing page
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EmailMarketing
WWW
Marketing Map
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Marketing Funnel
2. Conversions
3. A Community = Database / Mailing List
1. Traffic toolsSEO, PPC, Facebook (CPC), Twitter, Blogs, Social Networks, LinkedIn, Videos, Articles, Forums etc.
Bribery
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Why doesn't everybusiness do this?
• Where to begin
• Technical blocks
• Too much knowledge and lack of focus
• Fear of making mistakes and losing money
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Evaluation and Assessment of:
Evaluation of each piece of your Marketing Funnel.
Correct estimation of time, effort and resources necessary to make full use of the Marketing funnel.
First-steps breakdown of actions to just get started.
Use of statistics to manage marketing effectiveness
Email Marketing system Offline marketing
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Marketing Funnel
2. Conversions
3. A Community = Database / Mailing List
1. Traffic toolsSEO, PPC, Facebook (CPC), Twitter, Blogs, Social Networks, LinkedIn, Videos, Articles, Forums etc.
Bribery
![Page 19: Sma intro lecture 31 jan](https://reader034.vdocuments.net/reader034/viewer/2022052600/55846facd8b42ad1588b533e/html5/thumbnails/19.jpg)
Evaluation and Assessment of:
Evaluation of each piece of your Marketing Funnel.
Correct estimation of time, effort and resources necessary to make full use of the Marketing funnel.
First-steps breakdown of actions to just get started.
Use of statistics to manage marketing effectiveness
Email Marketing system Offline marketing
![Page 20: Sma intro lecture 31 jan](https://reader034.vdocuments.net/reader034/viewer/2022052600/55846facd8b42ad1588b533e/html5/thumbnails/20.jpg)
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