smac:- social, mobile, analytics and cloud

Click here to load reader

Upload: bindassbachcha

Post on 09-Aug-2015

355 views

Category:

Social Media


0 download

TRANSCRIPT

  1. 1. Name: Chitranjali Banjare E-mail: [email protected] Twitter Id: @ChitraBanjare University: ABV-Indian Institute of Information Technology and Management, Gwalior Year/Semester: 4th year(8th sem) Branch: Information Technology TOPIC:- SOCIAL, MOBILE ,ANALYTICS AND CLOUD(SMAC)
  2. 2. SMAC Social collaboration(throug h all sort of social media) is expanding the way people interact with one another and businesses. Mobile devices have enhanced customers reach to information from various sources. Mobile applications will help businesses reach these customers and interact with them at personal levelAnalytics is an IT cum marketing technology that helps business to learn about their customers requirements through data analysis and device strategies to provide solution to their problems. Cloud technology provides a platform to deploy these solutions on global scale and at reduced cost
  3. 3. SMAC in Brand positioning ( An Example ) Social For improving the image of any brand, its promotion is done through social networking sites. Mobile For promoting any brand, various applications or games are developed so that a customer can get well equipped with the brand. Analytics By doing Data analysis on social media, it can be known whether the response of people for a product, person or company is positive or negative and accordingly further strategies can be developed. Cloud With the emergence of Cloud, brand positioning has become an effective but simple task due to reduced investments, personnel, floor space, electrical power, operation and maintenance cost.
  4. 4. Major Trends that made use of SMAC!! Campaigns:- ALS Ice bucket challenge, India against RAPE, Abki Baar Modi Sarkar(MODIs Wave), Tweet-a- Beer, Cadburys Thanks a million etc etc. SMAC helped in almost every campaign that started from 2012 and made them victorious. Banking and financial services sector:- SMAC can help banks engage their customers in a frank conversation and gain insights into their spending habits, likes and dislikes etc. and to provide a personalized solution to help his banking needs thus boosting his loyalty and gaining in reputation. Employee hiring:- SMAC has been an eminent part in employee hiring phase. For eg:- By going through the social profile of a person and with some data analysis his Emotional Quotient can be known.
  5. 5. Trends That would change Indias Destiny SMEs(Small and Medium Enterprises) in India can be called the backbone of the GDP of India. The contribution of the SME sector to the entire output of the country is nearly 40%. Currently, there are over 11 million SME units in India. SMAC technologies :- advanced, affordable pervasive Available to businesses of all sizes. opening up an opportunity for SMEs to level the playing field and compete with larger players.
  6. 6. Areas of Interest My interest is in Social and Analytics parts of SMAC. If given an internship, I would be interested in developing applications that would utilize the Data Analysis to provide an easier and efficient platform for SMEs improve their customer domain and profits while reducing the over expenditure. In agricultural field also, SMAC would be beneficial for farmers to get an idea of most demanded crop of the season and many other features. Apart from these my area of interest is for developing such applications that would target common men and solve their day to day problems using SMAC.
  7. 7. Thank you