smac talk for the enterprise
DESCRIPTION
The Social Mobile Analytic Cloud is fundamentally changing the enterprise, how we operate and who controls whatTRANSCRIPT
©2013 Blue Hill Research. All Rights Reserved. ©2013 Blue Hill Research. All Rights Reserved.
SMAC Talk for the Enterprise
Hyoun ParkPresident and Chief Research Officer
©2013 Blue Hill Research. All Rights Reserved.
Social Mobile Analytics Cloud - Stage 1
Social - Personal interactions
Mobile - Portable technologies
Analytics - Data and metrics
Cloud - Remote, distributed, and highly scalable
©2013 Blue Hill Research. All Rights Reserved.
Social Mobile Analytics Cloud - Stage 2
Social Mobile - Ubiquitous interactions
Social Analytics - Analyzing behavior
Cloud Social - Highly scalable resources and work
Cloud Mobile - Data and computing on Demand
Cloud Analytics - Highly scalable analysis
Mobile Analytics - Analysis on Demand
©2013 Blue Hill Research. All Rights Reserved.
Why not Social Mobile and Cloud Analytics?
Why aren’t Social Mobile and Cloud Analytics included in the image?
From a work perspective, Social Mobile represents inputs, but not outputs. Cloud Analytics is a technical infrastructure lacking human context.
©2013 Blue Hill Research. All Rights Reserved.
Social Mobile Analytics Cloud - Stage 3
• Cloud Social Analytics - Data Driven sociology and behavior, but not ubiquitous.
• Analytic Mobile Social Networks - Real-time contextualization and analysis, but with limited data and computing power.
• Analytic and Cloud-based Mobility: Data-driven Real-time Reactions, but without human context.
• Mobile and Cloud-based Social Networks: Ubiquitous work and productivity, but without predictive and prescriptive analysis.
©2013 Blue Hill Research. All Rights Reserved.
The need for a converged approach: SMAC
When one or more pieces of the SMAC construct are missing, companies are unable to take full advantage of emerging technologies that have driven personalized IT and innovation.
Although companies may need to pursue these technologies in isolation, they must be ultimately have a converged roadmap for these technologies to maximize success.
©2013 Blue Hill Research. All Rights Reserved.
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