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Certified Social Media ManagerTraining Introduction

Axel SchultzeCEO Xeesm Corp

Social Media Academy Faculty

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#SMACAD

Social Media Specific Business EducationOver 3,000 participants from 24 countries

Certified Social Media StrategistCertified Social Media ManagerCorporate Social Media Education

Social Media Academy

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#SMACADSocial Media Career

Cap Gemini is hiring 1,000 consultants and expect social media experience, yet will let go othersGoogle is expecting social media engagement and provides bonus incentive of extra 25% +-

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#SMACAD14,000 Social media positions

Our research suggests that there are currently approximately 14,000 open social media positions in the US alone.

In booming Europe it is no different – social media experience is a sought after skill set

Interviews with hiring managers indicate: “Having a thousand followers and being able to build a fan page is not nearly enough to ensure a position as social media manager” .

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#SMACADHow hiring managers & recruiters work

Review resumes and double check on LinkedIn? That was yesterday

Today: Scanning the social web to draw a picture of the applicant

Communication skillsSocializing skills / team spiritSubject matter expertise – reputationThe rolodex is replaced by the networkVisible expertise on blogs and other media

If you are a lonely guy, isolated from today’s world, your chance to get a job is almost none.

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#SMACADJob Description Social Media Director / Strategist

ResponsibilitiesCreate the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and ensure the adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services Own the roadmap budget for the social media tools in use on the Company’s sites, directing social media tool integrationRecruit and oversee the Social Media Team, ensuring a superior quality of communication and project delivery is provided at all timesCoordinate the planning of social media campaigns, ensuring customer acquisition and supporting monetization across the company’s portfolioSource and manage relationships with social monitoring and platform partners to support and develop commercial opportunities Act as the advocate of social media integration within the Company, influencing overall site and business strategiesProvide benchmarks and analyse data provided by the Social Media Team, to inform company-wide decision-making and commercial campaign targets are metMonitor and comment on trends in social media trends and application, acting as company spokesperson within the Social Media industry Monitor the competition and be aware of market changes and developments

RequirementsCreative, diplomatic, cool under pressure and fantastic interpersonal and presenting skillsStrong project management and organisational skillsAdvanced knowledge and understanding of social media and networking platforms and monitoring suite suppliersDeep knowledge of the Company’s industry and great contact bookExperience of business and strategy development Ability to build and leverage a strong network of peers and partnersP&L experience

Some random examples

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#SMACADMethodology Overview

Four Quadrant Assessment MethodologyCustomer, Brand, Partner, Competition

NCP ModelNetwork – Contribution – Participation

Strategy HexagonGoal, Mission, Benefit, Action, Program, Report

Social Media Planning FrameworkOxymoron? Unique creative vs. repeatable model

Organization ModelA Social Media Service Architecture

Social Media ROI How to deal with it how to calculate an ROI

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#SMACADAs a Social Media Manager

Develop creative social media initiativesBe able to professionally plan social media programs and execute themApply the experience you gainedShare it and jointly make a difference

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#SMACADAn online learning experience for an online world

We educate where we live – online

Real online collaboration experience from day one

We use closed groups to collaborate

Exercises every week

We are all “hands on”

You will collaborate with people around the world

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#SMACADThe Key Elements Of The Certification

Developing online communication skillsExperience with tools, places & networksDetailed presence development on Facebook, LinkedIn, Twitter, YouTube, Plancast, Blog setup, Xeesm and several othersOnline collaboration skills developmentSocial media plan developmentSocial media time managementReporting & analyticsBudget and resource planning

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Over 60 strategists and over 5,000 attendees from a variety of education programs

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#SMACADSocial Media Manager Class

Starting July 12 (registration deadline July 1)

12 lessons - on demand at your own leisure4 Instructor lead workshops

Every Tuesday (90 – 120 min.)US/EU Workshops starting

09:00 am (PST) / 12:00 am EST17:00 (GMT)

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#SMACAD

Thank You

© 2011 Social Media Academy. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy.

All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his or her own educational benefit.

Social Media Academy | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057

+1 (650) 384-0057

http://SMACAD.com

Social Media Academy Page and Group

Social Media Academy Group

@smacad

All social presences: http://xeesm.com/smacad

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#SMACADAbout

The Social Media Academy is considered the leading education and research institute for applied social media in business. Education programs are specifically designed for business professionals from all industries. The main emphasis is to help business managers and consultant to get a comprehensive education and hands on experience through collaborative workshops in all aspects of social business engagement including strategy development, planning, tools selection, resources allocation, organizational development as well as reporting and analytics. Attendees learn to use leading methodologies, models and frameworks such as the social media strategy framework, the four quadrant assessment methodology or the NCP model and other strategic tools to create successful social media engagements.

The Social Media Academy is based in Palo Alto, California with representation in Europe and Australia. For more information visit http://smacad.com