Top 5 Ways to Get More Leads and Sales

By: Valleri James, Director of Sales & Digital Strategy

1. Blogging2. Giveaways – people

love to win free stuff!3. Advertising4. Email Marketing5. Nurturing & Social

Engagement

Leads = Sales

A lead is a potential buyer for

your product or service

#1 Blogging

Why are Blogs useful?

Anatomy of a great blog

Title

Special Offer

Social Media Links

Share itInteresting Info

What to blog about?• Things to do in

your area –Hidden Gems

• Tips and Tricks your buyer will find useful

• Trends• Unique products

or services

Guest Blogging

Where Can I Guest Blog?

#2 Giveaways

Why should I do Giveaways?

• Get email addresses• Build brand awareness• Build social media presence• Get contact information

All of these allowyou to remarket!

Where Should I Run My Giveaway?Tap your existing base:1. Run on your website2. Ask to share the giveaway with friends3. Promote in your newsletter4. Run through social media

Examples: Rafflecopter, , WooBox, Wildfire App on Facebook

Tap potential new leads:1. Run on a web page that is relevant to your

business2. Advertise the giveaway in your market

Sample Facebook Giveaway

Asks you to share it!

Make Sharing Easy

When people see this in my news

feed, they are easily able to enter the

contest

Follow Up Email

They asked me to share their contest AND they

made it easy for me to do it.

They made it easy to find them online

When you to a giveaway with us…

• Brand exposure to a new market

• Email Addresses for follow up

• Link to your social media page to grow your follower base

• We do all the work so you don’t have to!

#3 Display Advertising

Like Your Pet, A Well Placed Ad…Can be Your Best Friend!

VS… THIS

Ouch.

Retargeting Ad

Local/Niche Advertising

An Effective Display Ad

• Keep Design Clean/Standout

• Keep Copy Short• Highlight Benefit/Value• Include a Clickable Button• Proper Landing Page

Like this! Repeats message

Great CTA

#4 Email Marketing

Email Marketing

• Personal

• Super Simple

• Offer driving me to their site

Tips for great email newsletter• Don’t oversell your

product or service• Use Visuals• Make it mobile friendly• Include offers• Ask them to share it• Keep it short and sweet! Dear Unknown,

This email has it all!

Promoting an Event

Offer and Call to Action

Wants me to get social! 

Great Headline

Links back to their site

How do I get more subscribers?• Ask! Have email

sign spots on your website

• Offer something of value for signing up – a free consult, a free eBook, a coupon

• Using testimonials in your sign up area

#5 Nurturing

Nurturing

• When you have more leads – if you take good care of them, you will get more sales …

Nurturing with Email Marketing

Your social media post …

Will drive traffic to your blog!

Using Social Media to Nurture your Leads

When your leads interact with you on social media –

be sure to respond 

Why is Social Media useful?

How do we get more leads???

• Do giveaways to get more social media followers and e‐list subscribers

• Do advertising for immediate sales or to drive people to my site where they will taken action to become a lead

• Write blog posts to post on my social media and in my newsletters

• Keep providing valuable information and offers