smalbany 2013 tu
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smAlbany 2013 presentation http://ww.smAlbany.orgTRANSCRIPT
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HearstMediaAlbany
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HearstMediaAlbany
http://youtu.be/IeVdSvPLfr8
What Really Matters to SMBs?
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HearstMediaAlbany
Discoverability
Accurate Representation
A Steady Stream of Prospects
Effective Promotions
Retention and Loyalty
A Good Reputation
Tools of Engagement
Return on Investment
Improvement Over Time
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HearstMediaAlbany
Most Businesses Have Websites, Right!
Source: http://www.statisticbrain.com/businesses-with-no-website-statistics/
Being found online starts with a web presence.
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HearstMediaAlbany
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HearstMediaAlbany
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HearstMediaAlbany
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HearstMediaAlbany
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HearstMediaAlbany
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HearstMediaAlbany
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HearstMediaAlbany
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HearstMediaAlbany
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HearstMediaAlbany
Top 3 reasons for SMBs lack of online presence
1. CONFUSION!2. Lack of budget3. Lack of time and/or personnel
What SMBs want:1. Human interaction2. Simplicity in getting noticed3. Clear justification for shifting budget to web
Google 2011
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HearstMediaAlbany
Any Questions?