SMALL BUSINESS MARKETING

Randy VaughnDuct Tape Marketing Authorized Coach

www.DFWducttapecoach.com

Define Marketing, please!

Is this really MARKETING?

Product, Price, Promotion, Place, People, Process, Physical Evidence, Personalization, Peer-to-Peer, Predictive Modeling

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value

for customers, clients, partners and society at large.

New Definition of Marketing (2007), American Marketing Association

Perplexed?

Getting people with a specific need or problem to ______, _____, and ______ ____.

COULD YOU USE A SIMPLE DEFINITION OF MARKETING?

KNOW LIKE TRUST YOU

LOYALTY

2 THINGS HAPPENWHEN THEY TRUST YOU:

REFERRALS

www.DFWducttapecoach.com

$189 (one payment, lifetime membership)

Special for SCORE participants

Comprehensive and Systematic Marketing Strategy:

Differentiation

MarketingMaterials

Core Message

Visual Brand

Target Market

MarketingManagement

Public Relations

Partners & Referrals

Social Media Website/Email

Pricing & Promotion

TraditionalMarketing

Everything you do inEverything you do inMARKETINGMARKETING

builds onbuilds on

A STRONG FOUNDATION AND A MARKETING PLAN!A STRONG FOUNDATION AND A MARKETING PLAN!

www.DFWducttapecoach.com

$189 (one payment, lifetime membership)

Special for SCORE participants