small biz mktg duct tape marketing randy vaughn
DESCRIPTION
http://www.marketingtwins.com - Based on the principles of Duct Tape Marketing, Randy Vaughn (Authorized Coach serving Dallas, Fort Worth and all of West Texas) presents an overview of small business marketing. Ideal for entrepreneurs just starting out or small businesses who have been in business 30 years, this presentation offers the necessary plan in order to install a comprehensive and systematic marketing system that is SIMPLE, EFFECTIVE and AFFORDABLE. More on Randy: http://www.marketingtwins.comTRANSCRIPT
SMALL BUSINESS MARKETING
Randy Vaughn
Duct Tape Marketing Authorized Coach
www.MarketingTwins.com
Define Marketing, please!
Is this reallyMARKETING?
Product, Price, Promotion, Place, People, Process, Physical Evidence, Personalization, Peer-to-Peer, Predictive Modeling
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value
for customers, clients, partners and society at large.
New Definition of Marketing (2007), American Marketing Association
Perplexed?
Getting people with a specific need or problem to ______, _____, and ______ ____.
COULD YOU USE A SIMPLE DEFINITION OF MARKETING?
KNOW LIKE TRUST YOU
Comprehensive and Systematic Marketing Strategy:
Differentiation
MarketingMaterials
Core Message
Visual Brand
Target Market
MarketingManagement
Public Relations
Partners & Referrals
Social Media Website/Email
Pricing & Promotion
TraditionalMarketing
Everything you do inEverything you do in
MARKETINGMARKETINGbuilds onbuilds on
A STRONG FOUNDATION AND A MARKETING PLAN!
A STRONG FOUNDATION AND A MARKETING PLAN!
NEED MORE MARKETING HELP?
www.MarketingTwins.com