BY  Porsche  Nichols  @porschenichols  

KLOUT  SCORE  50  

Defining  a  SMALL  Business  

Independently  Owned  &  Operated  

For  profit  business  

Be  of  a  certain  size  (ppl/revenue)  

Small  Business  Trends  

23  Million  

600,000+  Franchised  

=  54%  of  US  $ales  

=  55%  of  ALL  Jobs  

=  40%  of  Retail  Stores  

=  30%  -­‐  50%  of  all  Commercial  Space    

Small  Business  Saturday  

Small  Business  Tools  

FINANCIAL  MGMNT  

FILE  STORAGE  

DOC  EDITING  

COMM.  

Small  Business  Tools  

CUST.  SUPPORT  

MONETARY  TRANS.  

MAR  COMM.  

ADMIN.  TOOLS  

Small  Business  Marke@ng  App  

According  to  Small  Firms,  what  social  media  plaDorm  do  they  use  the  most  AND  has  the  

most  poten@al?  

Social  Media  &  Small  Businesses  

•  They  are  s@ll  trying  to  figure  it  out.  (like  everyone  else)    

•  Time  is  an  issue!  

•  Lack  of  social  media    educa@on    

Social  Media  &  Small  Businesses  

ALAN  SEE  -­‐  CMO  

Brynne  Zuccaro  -­‐  Director  of  Business  Marke@ng  at  Foursquare  

Future  Trends  of  Small  Business  

1)  Small  business  marke@ng  will  con@nue  to  be  fragmented  due  to  increased  ways  to  adver@se  digitally  

2)  Small  business  revenues  will  peak  sooner  if  they  do  not  use  social  media  to  market  or  engage    

3)  Digital  is  the  way  of  the  future  and  younger  entrepreneurs  will  find  business  success  earlier  in  life  than  earlier  genera@ons