small business best practices presentation - how to effectively market you business using social...
DESCRIPTION
This is the presentation I gave at the Small Business Best Practices Seminar in Paris, Kentucky.TRANSCRIPT
How to Effectively Market your Business Using Social Media
Where Do You Stand?
Blog:Twitter:Facebook:YouTube:Google + :LinkedIn:
What is Social Media?
• Not media at all– Pushing, talking, shouting, interrupting
• Friends who talk & friends who listen
• Slow Down
• Give first. Sell Later.
What is Social Media?
• Humanization of Business• Who do you like to do business with?• We can out-care the competition.
• People connecting and collaborating with one another and your brand.– Loyal stakeholders & life-long customers
Why does social matter?
"American households now spend as much time online as they do watching TV, according to Forrester Research. Yet in 2010, only about 15% of media ad budget money was spent online. Online decision-making is skyrocketing; online marketing budgets aren't.“
- Winning the Zero Moment of Truth, Google, Inc.
"We're entering an era of reciprocity. We now have to engage people in a way that's useful or helpful to their lives. The consumer is looking to satisfy their needs, and we have to be there to help them with that. To put it another way: How can we exchange value instead of just sending a message?" - Winning the Zero Moment of Truth, Google, Inc.
• Time spent on social networks surpassed portals (Google, Yahoo) in June 2011. • Determining how to measure social media ROI will be a major focus of 2012.• 41% of B2B companies using Facebook have acquired a customer from it.• US Internet users spend 3 times more time on blogs and social networks than on email.• Businesses with more than 1000 followers get 6 times more traffic than those with less than 25 followers.• 42% of companies have acquired customers through Twitter.• LinkedIn drives the most referrals to B2B sites.
- Source: Hubspot, 2011
The Pull Is Cool
• The old style of push marketing is still effective if you can afford it, but not like it was before the year 2000.
Push Pull
Very Cool
• Over the last few of years, pull or inbound marketing has gained ground as an effective marketing method.
• Generally, it’s easier and more cost-effective than push marketing.
Social = Leverage
flickr: M_Shahab
So why should you use business social media?
Fishing in an empty pond?
Your business social media is for lead generation.
Generate More Leads
1. Get Started w/ the basics2. Create remarkable content3. Optimize the content for search (SEO)4. Promote content using social media
Flickr: aemde
Types of content
• Blog Posts• Video• Photos• Webinars• Presentations• Podcasts• Press Releases• eBooks• Whitepapers
Convert Visitors to Leads
• Landing Pages
• Calls to Action
• Less is More
Convert Visitors to Leads
Tweet
Landing
Page
Form
Lead
Like Blog Post CTA
Landing
Page
+1Product
Page
CTA
Landing
Page
• Micro-blogging platform• Share links• Twitter.com/search
• The Social Network• Share status, photos, video, etc.• Timeline• Business Pages• Engage w/ content• No self-promotion
Business Page Tips w/ Timeline
1. Set Your Cover & Profile Photos2. Add Milestone to Identify Important Events3. Pin Important Stories to the Top of Your Page4. Post Regularly5. Use Admin Panel to Manage Page6. Respond to Messages7. Rearrange Apps8. Claim Your Vanity URL
Google +
1. Important for Search2. Complete Your Profile3. Set Your Cover & Profile Photos4. Post Regularly5. Respond6. Build Your Circles7. Start a Hangout
Let’s Plan a Campaign
Questions
Contact
Nick LandersPhone: 859.967.2894Email: [email protected]
www.elinkdesign.com
Facebook: www.facebook.com/eLinkDesign Twitter: http://twitter.com/eLinkDesignGoogle + : https://plus.google.com/108475088775921301743/postsLinkedIn: http://www.linkedin.com/company/elink-design-inc.
Request a free marketing assessment: www.elinkdesign.com/request_more_info.php