small business branding day - your social strategy | thoranna k. jonsdottir

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Your Brand – Your Social Marketing

Thoranna K. Jonsdottir, MBA


Who?The Icelandic Marketing Strategy Nerd for Entrepreneurs

• Marketing Untangled• Innovation and Entrepreneurship• Marketing Executive• Marketing Consultant and Account Mgmt• London, Publicis – advertising• MBA, strategic marketing, Westminster


Social media jungle


Let’s get out the map!


Where should you be and

what should you do?

Target Market

Brand

Lead Management

YOU!


Target Market• Be where your people are• AND where they want to

have you around! (or at least don’t mind ;)


Product or

Service

Brand

Brand Associations


Brand Associations

Consider the brand associations your target market will make, e.g.• Linkedin = professional?• Pinterest = design oriented, visual, girlie?• Facebook = casual?• Twitter = tech savvy, modern?• Google = geeky, tech savvy, innovative?• Instagram = hipster?• Etc...


YOU!• Do you have the

knowledge and/or resources?

• If you don’t like it, you won’t use it effectively ;)


Awareness

TrustSale

Repeat Sale

Referrals

Lead CaptureLíka við

Interest

Lead Generation

Líka viðLike

Lead NurturingPrufa

TrialLead Conversion

Ongoing Lead Management

Lead Management


Awareness

Interest

Like

Trust

Trial

Sale

Repeat Sale

Referrals

The Marketing Process


Awareness

Interest

Like

Trust

Trial

Sale

Repeat Sale

Referral

Lead Generation


Awareness

Like

Trust

Trial

Sale

Repeat Sale

Referral


Interest

Lead Generation


Awareness

Trust

Trial

Sale

Repeat Sale

Referrals


Interest

Lead Generation

Líka viðLike

Lead Nurturing


Awareness

TrustSale

Endurtekin sala

Tilvísanir


Interest

Lead Generation

Líka viðLike

Lead NurturingPrufa



Awareness

TrustSale

Repeat Sale

Referrals


Interest

Lead Generation

Líka viðLike

Lead NurturingPrufa


Ongoing Lead Management


Lead Generation

Lead CaptureLead Nurturing

Lead Conversion

Ongoing Lead

Management


Where should you be and

what should you do?

Target Market

Brand

Lead Management

YOU!


The Main Ones


Facebook• 1.28 billion monthly active users+• Casual• Join the party!• If B2C, then you should probably be there• If B2B, you should maybe be there• For good results, pay-to-play


Google+• 540 million monthly active users• This is Google!• Profile and reviews• SEO benefits?


Twitter• 255 million monthly active users• Fast moving medium• Quite a lot of work• Networking• Media connections


Instagram• 200 million monthly active users• Highly addictive• Younger audience


LinkedIn• 187 million active users• Professional• Show them you’re the expert• Network!• Both B2C and B2B• Note Company Pages!


Pinterest• 40 million monthly active users• Window Shopping!• Upper middle class females• Drives lots of web traffic!• The one that really can drive sales• Small but powerful!

Fashion

Health & Fitness

Travel

Hair & Beauty

Food

Arts & Crafts

Mom + Kids

Design

And more...


YouTube• Over 1 billion unique visits per month• Over 6 billion hours of video watched per

month• Video drives sales• Second largest search engine!


Bonus Ebook: http://bit.ly/sbbd060914

http://bit.ly/sbbd060914

small business branding day - your social strategy | thoranna k. jonsdottir

Business