Small Business Management (MGMT 324)

Cahit Ezel

2013-2014 Fall Semester

Department of Business Administration

Eastern Mediterranean University

Contact Details

Office BE 285 (Opposite of the old Senate Room) Office Tel: (0392) 630 2130 E-mail: cahit.ezel@emu.edu.tr Skype: cahit_ezel

Please do not send any messages on Facebook.

Please send all your mails to my EMU e-mail address with your name and student number.

Resources

Text Book:

Essentials of Entrepreneurship and Small Business Management

Norman M. Scarborough

Pearson Higher Education (7th Edition - 2012)

Textbook on CourseSmart:

http://www.coursesmart.com/essentials-of-entrepreneurship-and-small/norman-m-scarborough/dp/9780132666831

Companion Website (for Students):

http://wps.prenhall.com/bp_scarborough_essbm_7/

Resources Elevator Pitch Videos: http://www.youtube.com/watch?v=i6O98o2FRHw http://www.youtube.com/watch?v=oZi0FPp_rOg http://www.youtube.com/watch?v=eHbpbGi7keg http://www.youtube.com/watch?v=M5XmVJxuYdU http://www.youtube.com/watch?v=1lJHOEoUP1c http://www.youtube.com/watch?v=dqIEE-g_-Uc http://www.youtube.com/watch?v=r_Dgsf4iiZg Useful Websites – Business Plan: http://www.bplans.co.uk/ http://www.princes-trust.org.uk/ http://entrepreneurs.about.com/od/businessplan/Business_Plans.htm Other Useful Links: http://www.gemconsortium.org/ (Global Entrepreneurship Monitor)

MUST WATCH VIDEOS

How to Start a Small Business http://www.youtube.com/watch?v=aMIESSL6W60

http://www.youtube.com/watch?v=C9bnzetcD68

How to Write a Business Plan

http://www.youtube.com/watch?v=nRWeEASWmOI

http://www.youtube.com/watch?v=H7B2UVC1ew8

Course Outline

Section I The Challenge of Entrepreneurship

(√) Chapter 1: The Foundations of Entrepreneurship

(√) Chapter 2: Inside the Entrepreneurial Mind: From Ideas to Reality

Section II Building the Business Plan: Beginning Considerations

(√) Chapter 3: Designing a Competitive Business Model & Building a Solid Strategic Plan

(√) Chapter 4: Conducting a Feasibility Analysis and Crafting a Winning Business Plan

(X) Chapter 5: Forms of Business Ownership

(X) Chapter 6: Franchising and the Entrepreneur

(X) Chapter 7: Buying an Existing Business

Course Outline Section III Building the Business Plan: Marketing and Financial Considerations

(√) Chapter 8: Building a Powerful Guerrilla Marketing Plan

(X) Chapter 9: E-Commerce and the Entrepreneur

(X) Chapter 10: Pricing Strategies

(√) Chapter 11: Creating a Successful Financial Plan

(√) Chapter 12: Managing Cash Flow

Section IV Putting the Business Plan to Work: Sources of Funds

(√) Chapter 13: Sources of Financing: Equity and Debt

(√) Chapter 14: Choosing the Right Location and Layout

(X) Chapter 15: Global Aspects of Entrepreneurship

(X) Chapter 16: Building a New Venture Team and Planning for the Next Generation

Moodle

All lecture notes, reading materials, exam results, announcements, etc. will be posted on Moodle. Please check http://fbemoodle.emu.edu.tr on regular bases. Important announcements will be sent to your e-mail address as well. Please make sure that you have a valid e-mail address on the Student Portal system.

2013 - 2014 FALL SEMESTER TIME-TABLE

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

1 08:30 - 09:20 MGMT 324 /

RD305

TMAN 416 / TH107

MGMT 324 / RD101

2 09:30 - 10:20 TMAN 416 /

TH108 Office Hour Office Hour

MGMT 324 / RD101

3 10:30 - 11:20 TMAN 416 /

TH108

4 11:30 - 12:20

5 12:30 - 13:20 Lunch Break

6 13:30 - 14:20

7 14:30 - 15:20

8 15:30 - 16:20

GRADING

Midterm Exam: 25% Final Exam: 40% Project: 30% Attendance & Participation: 5%

STEP BY STEP GUIDE

• After 21st October, project groups will be formed.

• You will form your own group and decide on your topic – do not waste your time, start as early as possible.

• You will have regular meetings with me to get feedback/suggestions.

• You will present your business plan to the whole class before the final exams.

STEP BY STEP GUIDE

• You will submit your business plan to me before the presentation – submission date will be announced.

• This course is mostly based on practical work therefore attendance and group meetings are really important.

• In-group assesment will be made – you will assess each other.