small business marketing: get noticed

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Get Noticed

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Stop being the best kept secret in town! This slideshare presentation shares tips and insights into the world of marketing your small business.

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Page 1: Small Business Marketing: Get Noticed

Get Noticed

Page 2: Small Business Marketing: Get Noticed

Thalia WilliamsMBA, Sophia Research Consulting, LLC

Get NoticedMarketing Your Business

Get NoticedMarketing Your Business

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Agenda

• Understand what marketing can do• What is needed to be successful• Determining the best strategy• Implementation• Available tools & resources

Get Noticed 3

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What can marketing do for your business?

What can marketing do for your business?

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Marketing can

• Awareness• Consideration• Conversion• Establish presence• Showcase • Make money or cost money

5Get Noticed

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What does marketing include?

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MarketingResearch

Strategy

Advertising Branding

Product

Internet

Get Noticed

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What do you need to Get Noticed?

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Marketing Plan

Brand Development

Strategies

Patience

Get Noticed

Get Noticed

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Marketing Plan“Roadmap to success”

Marketing Plan“Roadmap to success”

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Marketing plan

• Researching your target market• Conducting an analysis of your

competition• Creating a plan to achieve results

9Get Noticed

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What does marketing include?

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Marketing Plan

Market Research

Target Market

Product

Competition

Mission Statement

Market Strategies

Pricing, Positioning &

Branding

Budget

Marketing Goals

Monitoring Results

Get Noticed

Source: www.businessknowhow.com

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Brand Development

Brand Development

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Brand development

12Executing an Effective Trade Show

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What’s a logo?

A graphic mark or emblem commonly used by commercial enterprises, organizations and some individuals to aid and

promote instant public recognition.

• Memorable and recognizable• Resonates in the mind of consumers• Repeatable in any format (collateral)• Doesn’t lose its distinction

People remember the visual image of the logo

13Get Noticed

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Branding is

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Branding

Foundation of Marketing

Repeatedly Communicated

Compelling, Attractive &

Unique

The Good, Bad, and Ugly

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Branding

You already have a brand, and your customers are having a “brand experience”

when they interact with you.

15Get Noticed

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Strategies“Plan of action”

Strategies“Plan of action”

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Marketing strategies

• Designed to achieve a specific goal• Gain an advantage over competitors• Comprised of tactics

17Get Noticed

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Tactics

18Get Noticed

Marketing Strategie

sTactical

Telemarketing

Traditional Advertising Channels

(tv, newspapers, etc.)

Digital Marketing

Press Releases

Events & Trade Shows

Networking

Collateral & Signage

Bidding

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Collateral

• Logo branded items• Physically in the hands of clients & target

market• Memorable

19Get Noticed

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Online marketing

20Get Noticed

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Mobility of your message

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Email

• Produce quality leads by planning and executing

• Proper attention must be given to segmenting audience

• Strong email campaigns combine right timing and targeting

• Built relationships will result in greater retention and repeat purchase

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?

Rule of 70-20-10

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70% •Now

20% •New

10% •Next

Source: Wendy Clark, Coca-Cola's SVP of Marketing

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Ask the “why,” not the “what”

“It’s less about the channels and platforms and much more about the corporate values and business strategy.”

What social media do I choose?

25Get Noticed

Why should we be on?

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Impact of the smart phone

30Get Noticed

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Analytical tools

• Google Analytics is the most prevalent• Websites and social media platforms all

have measuring tools• Email services typically have

measurements

31Get Noticed

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Google analytics

32Get Noticed

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Google analytics

33Get Noticed

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Google analytics

34Get Noticed

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SummarySummary

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Summary

• Be cost effective• Know the best strategies to meet your

goals• ROI should drive your decisions• Tracking/measuring success• Integrate social media

36Get Noticed

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Thank You

Thalia Williams, MBASophia Research Consulting, LLC [email protected]/pub/thalia-e-williams-mba/4/b7b/969

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SCORE SAN ANTONIO

Hipolito F. Garcia Federal Bldg

615 E. Houston St. Ste 293

San Antonio, TX 78205

210-403-5931

http://sanantonio.score.org

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Upcoming Workshops at GFCU

Page 40: Small Business Marketing: Get Noticed

Get Connected & Learn More

www.MyGenFCU.org

Email: [email protected]