small business marketing magic
TRANSCRIPT
Lyndon David
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Starting from weight loss to succeeding in business, nearly everyone is looking for a magic formula by which they can achieve their desired goals.
As they say, it could be 99% perspiration and 1% luck - call it magic if you will.
But those who expect such ‘magic’ to last forever are in for tough times and bound to be disillusioned soon.
But these realities do not stop people from looking for that single point small business marketing magic that is going to change their luck forever.
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Is it possible and is there one such element in marketing that can have magical results?
Price, quality enhancement, technical superiority, range expansion, brand extension, extensive and intensive distribution, customer care initiatives, etc all work like ‘magic’ but not for too long.
Customers get bored easily and these days there is no dearth of choices, making loyalty a thing of the past.
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