small business recruiting made simple: the essential checklist | webcast
DESCRIPTION
In this free webinar, Meritage Talent Solution's founder, Kara Yarnot, and LinkedIn’s Pam Hoadley introduce LinkedIn’s Strategic Talent Acquisition Roadmap. This framework can help you transform your talent acquisition organization from traditional to strategic, making your team instrumental to the success of the business. Read more on the LinkedIn Talent Blog: http://linkd.in/1uazCmc Learn about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedInTRANSCRIPT
Small Business Recrui/ng Made Simple:
The Essen(al Checklist
Shira Appell Customer Educa.on Specialist LinkedIn
Cara Barone Solu.ons Consultant LinkedIn
Lauren Hodgson Sr. Manager, Talent Tractor Beam Infusionso-
Meet your speakers!
What we’ll be covering today
Sourcing the right talent for your small business
Job descrip.ons and pos.ngs that aEract top talent
Talent brand: level the playing field with big companies
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4 How InfusionsoL built its talent brand
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Every business starts small
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The majority of SMBs are growing and 1 in 6 are in hyper growth mode
48%
36%
16%
NON-‐GROWTH Decrease/No Change in
overall revenue YoY
HYPER GROWTH Significant Increase in Overall
Revenue YoY
GROWTH Increase in Overall Revenue Compared to Last Year
*Priming the Economic Engine: How Social media is Driving Growth for Small and Medium Businesses (SMBs) h7p://linkd.in/1iWH5QB
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LinkedIn levels the playing field
300M+ Members Worldwide
+2 New Members
per Second
109M+ N. America
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Sourcing the right talent for your small business
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Why passive talent is key for your small business
Master Boolean search techniques to find candidates with the skill sets you need
Contact candidates directly with InMail
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Your sourcing checklist #1: Focus on passive talent
12% Ac.vely looking
13% Casually looking a few .mes a week
15% Reaching out to personal network
45% Open to talking to a recruiter
15% Completely
sa.sfied, don’t want to move
Active
Passive
þ
+ 25% Ac/ve
=
+ + = 75% Passive
AND
OR
NOT
“ ”
( )
Narrow Search
Expand Search
Remove
Exact Phrase
Group Terms
Your sourcing checklist: #2: Master Boolean search techniques
“Financial Analyst”
Budget AND Forecast
“Financial Analysis” OR Accounting
NOT Recruiter NOT Company
“Financial Analysis” AND (Oracle OR SAP)
þ
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Your sourcing checklist: #2: Master Boolean search techniques þ
Let LinkedIn do the work for you
People you may want to hire Similar profiles
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Your sourcing checklist: #3: InMail -‐ Contact candidates directly þ
The 9 Golden Rules of InMail:
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3
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Review profile
Grab aEen.on
Show you are selec.ve
Be conversa.onal and brief
Listen well
Focus on goals
Leverage content
Be pa.ent
Include a call to ac.on
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Jobs that get top talent for your small business
Your Jobs checklist: 1
CraL an irresis.ble job descrip.on that will source candidates for you
2 Post and promote jobs to the right candidate for your unique role and company
Are People Finding Your Jobs? Are Your Jobs Finding the Right People?
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Your Jobs checklist #1: CraL an irresis.ble job descrip.on þ
Save the crea/vity for the job descrip/on, NOT the /tle
Promote your talent brand to stand out against larger companies
Highlight the posi/on’s impact at your small business
Review top “profile matches”
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Your Jobs checklist #2: Promote jobs to the right audience þ
Sponsor jobs for top placement with the right candidate
More applies with Sponsored Jobs
50%
Great talent acquisi.on teams think about jobs the way marketers think about products
Strong brands move people toward
purchase long before they enter the store
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
What would it mean for you?
Your talent brand is the highly social, totally public version of your employer brand that incorporates what your talent – past, present and poten.al -‐ thinks, feels and shares about your company as a place to work.
Evolving Language: The Emergence of Talent Brand
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Talent brand: level the playing field with big companies
Share your passion, vision, and energy
Strong brands: • Yield cost savings of up to 50% per hire • 28% lower turnover rate • Higher response rates from candidates
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Talent brand: level the playing field with big companies
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3 Maximize your presence – through your greatest assets …your employees!
Maximize your presence – through content
Create a “career hub” that showcases your talent brand
Your talent brand checklist #1: create a “career hub” on LinkedIn þ
Career Page þ
#TalentBrand! @SoCalGirl @StacyZapar
Status updates þ
Your talent brand checklist #2: Maximize your presence: content
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Your talent brand checklist #3: Maximize your presence: your profile & employees þ
• Cra- a killer summary
• Dress it up with rich media
• Add cerHficaHons
• Showcase your volunteer acHviHes • Make your updates more interacHve
þ LinkedIn Profile
Your talent brand checklist #3: Maximize your presence: your profile & employees þ
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Infusionsoft + The Talent Tractor Beam
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1: We get crystal clear on WHO we need
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We get crystal clear on WHO we need
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We get crystal clear on WHO we need
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2: We treat hiring like it’s marketing
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We treat hiring like it’s marketing LinkedIn
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We treat hiring like it’s marketing Facebook
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We treat hiring like it’s marketing Glassdoor
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We treat hiring like it’s marketing Infusionsoft Website
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We treat hiring like it’s marketing Infusionsoft Website
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We treat hiring like it’s marketing Job Descriptions
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We treat hiring like it’s marketing Videos …Day In the Life …What you’ll create …Meet the Team
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3: Infusionites = Our talent marketers
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Infusionites = Our talent marketers Social sharing
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Infusionites = Our talent marketers LinkedIn Profiles
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Infusionites = Our talent marketers Celebrate Referrals!
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TIP 1: Crystal clear on the WHO TIP 2: Treat hiring like its marketing TIP 3: Employees = Marketers
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Download RecruiHng for Small Business: The UlHmate LinkedIn Guide
hEp://lnkd.in/SMBguide
Q & A