small business recruiting made simple: the essential checklist | webcast

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Small Business Recrui/ng Made Simple: The Essen(al Checklist

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In this free webinar, Meritage Talent Solution's founder, Kara Yarnot, and LinkedIn’s Pam Hoadley introduce LinkedIn’s Strategic Talent Acquisition Roadmap. This framework can help you transform your talent acquisition organization from traditional to strategic, making your team instrumental to the success of the business. Read more on the LinkedIn Talent Blog: http://linkd.in/1uazCmc Learn about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

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Page 1: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

Small  Business  Recrui/ng    Made  Simple:    

The  Essen(al  Checklist    

Page 2: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

Shira  Appell  Customer  Educa.on  Specialist  LinkedIn    

Cara  Barone  Solu.ons  Consultant  LinkedIn  

Lauren  Hodgson  Sr.  Manager,    Talent  Tractor  Beam  Infusionso-  

Meet  your  speakers!  

Page 3: Small Business Recruiting Made Simple: The Essential Checklist | Webcast
Page 4: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

What  we’ll  be  covering  today  

Sourcing  the  right  talent  for  your  small  business    

Job  descrip.ons  and  pos.ngs  that  aEract  top  talent    

   Talent  brand:  level  the  playing  field  with  big            companies    

#hiretowin      |        talent.linkedin.com  

1  

2  

3  

4   How  InfusionsoL  built  its  talent  brand  

Page 5: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

Every  business  starts  small  

Page 6: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

The  majority  of  SMBs  are  growing  and  1  in  6  are  in  hyper  growth  mode  

48%

36%

16%

NON-­‐GROWTH  Decrease/No  Change  in  

overall  revenue  YoY  

HYPER  GROWTH  Significant  Increase  in  Overall  

Revenue  YoY  

GROWTH  Increase  in  Overall  Revenue    Compared  to  Last  Year  

*Priming  the  Economic  Engine:  How  Social  media  is  Driving  Growth  for    Small  and  Medium  Businesses  (SMBs)    h7p://linkd.in/1iWH5QB  

Page 7: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

LinkedIn  levels  the  playing  field    

300M+ Members Worldwide

+2 New Members

per Second

109M+  N.  America  

Page 8: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

Sourcing  the  right  talent  for  your  small  business  

1  

2  

3  

 Why  passive  talent  is  key  for  your  small  business  

Master  Boolean  search  techniques  to  find  candidates  with  the  skill  sets  you  need  

Contact  candidates  directly  with  InMail  

Page 9: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

Your  sourcing  checklist  #1:  Focus  on  passive  talent    

12%  Ac.vely  looking  

13%  Casually  looking  a  few  .mes  a  week  

15%  Reaching  out  to  personal  network  

45%  Open  to  talking  to  a  recruiter  

15%  Completely  

sa.sfied,  don’t  want  to  move  

Active

Passive

þ    

+     25%    Ac/ve  

=    

+   +   =    75%          Passive  

Page 10: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

AND

OR

NOT  

“  ”  

(      )  

Narrow Search

Expand Search

Remove  

Exact Phrase

Group  Terms  

Your  sourcing  checklist:  #2:  Master  Boolean  search  techniques  

“Financial Analyst”

Budget AND Forecast

“Financial Analysis” OR Accounting

NOT Recruiter NOT Company

“Financial Analysis” AND (Oracle OR SAP)

þ    

Page 11: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

Your  sourcing  checklist:  #2:  Master  Boolean  search  techniques  þ  

Let  LinkedIn  do  the  work  for  you  

People you may want to hire Similar profiles

Page 12: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

Your  sourcing  checklist:  #3:  InMail  -­‐  Contact  candidates  directly  þ  

The  9  Golden  Rules  of  InMail:    

1  

2  

6  

4  

3  

9  

7  

5  

8  

Review  profile    

Grab  aEen.on    

Show  you  are  selec.ve    

Be  conversa.onal  and  brief    

Listen  well    

Focus  on  goals  

Leverage  content    

Be  pa.ent  

Include  a  call  to  ac.on    

Page 13: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

Jobs  that  get  top  talent  for  your  small  business    

Your  Jobs  checklist:       1  

CraL  an  irresis.ble  job  descrip.on  that  will  source  candidates  for  you  

2   Post  and  promote  jobs  to  the  right  candidate  for  your  unique  role  and  company  

Are  People  Finding  Your  Jobs?    Are  Your  Jobs  Finding  the  Right  People?  

Page 14: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

Your  Jobs  checklist  #1:  CraL  an  irresis.ble  job  descrip.on    þ  

Save  the  crea/vity  for  the  job  descrip/on,  NOT  the  /tle  

Promote  your  talent  brand  to  stand  out  against  larger  companies  

Highlight  the  posi/on’s  impact  at  your  small  business  

Review  top    “profile  matches”    

þ  

þ  

þ  

þ  

Page 15: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

Your  Jobs  checklist  #2:  Promote  jobs  to  the  right  audience  þ  

Sponsor  jobs  for  top  placement  with  the  right  candidate  

More  applies  with    Sponsored  Jobs  

50%  

Page 16: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

Great  talent  acquisi.on  teams  think  about  jobs  the  way  marketers  think  about  products  

 Strong  brands  move  people  toward    

purchase  long  before  they  enter  the  store            

Page 17: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

What would it mean for you?

Page 18: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

Your  talent  brand  is  the  highly  social,  totally  public  version  of  your  employer  brand  that  incorporates  what  your  talent  –  past,  present  and  poten.al  -­‐  thinks,  feels  and  shares  about  your  company  as  a  place  to  work.    

   

Evolving  Language:  The  Emergence  of    Talent  Brand  

Page 19: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

Talent  brand:  level  the  playing  field  with  big  companies  

Share  your  passion,  vision,  and  energy    

Strong  brands:  •  Yield  cost  savings  of  up  to  50%  per  hire  •  28%  lower  turnover  rate    •  Higher  response  rates  from  candidates  

Page 20: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

Talent  brand:  level  the  playing  field  with  big  companies  

1  

2  

3   Maximize  your  presence  –  through  your  greatest  assets  …your  employees!    

Maximize  your  presence  –  through  content  

Create  a  “career  hub”  that  showcases  your  talent  brand  

Page 21: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

Your  talent  brand  checklist  #1:  create  a  “career  hub”  on  LinkedIn  þ  

 Career  Page  þ  

Page 22: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#TalentBrand! @SoCalGirl @StacyZapar

Status  updates  þ  

Your  talent  brand  checklist  #2:  Maximize  your  presence:  content  

Page 23: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

Your  talent  brand  checklist  #3:  Maximize  your  presence:  your  profile  &  employees  þ

 •  Cra-  a  killer  summary  

 •  Dress  it  up  with  rich  media  

•  Add  cerHficaHons  

 •  Showcase  your  volunteer              acHviHes    •  Make  your  updates  more                interacHve    

þ   LinkedIn  Profile  

Page 24: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

Your  talent  brand  checklist  #3:  Maximize  your  presence:  your  profile  &  employees  þ  

 

Page 25: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

Infusionsoft + The Talent Tractor Beam

Page 26: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

1: We get crystal clear on WHO we need  

Page 27: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

We get crystal clear on WHO we need  

Page 28: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

We get crystal clear on WHO we need  

Page 29: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

2: We treat hiring like it’s marketing

Page 30: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

We treat hiring like it’s marketing LinkedIn

Page 31: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

We treat hiring like it’s marketing Facebook

Page 32: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

We treat hiring like it’s marketing Glassdoor

Page 33: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

We treat hiring like it’s marketing Infusionsoft Website

Page 34: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

We treat hiring like it’s marketing Infusionsoft Website

Page 35: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

We treat hiring like it’s marketing Job Descriptions  

Page 36: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

We treat hiring like it’s marketing Videos …Day In the Life …What you’ll create …Meet the Team  

Page 37: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

3: Infusionites = Our talent marketers

Page 38: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

Infusionites = Our talent marketers Social sharing

 

Page 39: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

Infusionites = Our talent marketers LinkedIn Profiles

 

Page 40: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

Infusionites = Our talent marketers Celebrate Referrals!  

Page 41: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

 

TIP 1: Crystal clear on the WHO TIP 2: Treat hiring like its marketing TIP 3: Employees = Marketers

Page 42: Small Business Recruiting Made Simple: The Essential Checklist | Webcast

#hiretowin      |        talent.linkedin.com  

Download  RecruiHng  for  Small  Business:  The  UlHmate  LinkedIn  Guide  

hEp://lnkd.in/SMBguide  

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