Small Business Social Media Marketing!

By Brian Maroevich

LocalMarketingChannel.com

What Social Media Is:

• Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

- wikipedia.org

Small Business Social Media Is:• An ongoing conversation that’s happening

RIGHT NOW• A promotional channel for content distribution• A long-term return on investment (and short

term in many cases).• A steady stream of information for:– Research– Feedback– Building Relationships with customers, clients,

contacts

Why Use Social Media For Small Business Marketing:

• Over 80% of people in the US have at least 1 social media account

• Social media makes up over 17% of all online usage– Overtaken email as #1 activity on the web

• As of February, 2011, there were 156 million public blogs– Posting almost 1,000,000 blog posts daily

• 93% of Americans believe companies should have a social media presence – 85% believe those companies should be interacting with

customers

Facebook - Social Media Statistics

• 750 Million active users worldwide – 200 Million on mobile devices– Mobile users are twice as active as non-mobile users

• Average user has 130 friends• Over 900 million objects people interact with– Pages– Events– Groups

• Average user creates 90 pieces of content/month• Fastest growing segment is 35-45 years old

Twitter - Social Media Statistics • 150 Million registered users• Signing up 460,000 users daily• 75% of traffic comes from outside twitter.com– Third party applications

• 140 Million tweets daily• Mobile users increased 182% in past year• 600 Million search queries on twitter search

daily• Peak days to tweet are Tuesday & Wednesday

YouTube - Social Media Statistics• More videos uploaded in 60 days than 3

largest networks create in 60 years combined• 35 hours of video uploaded every minute– That’s about 200,000 Hollywood movies each

week• 2nd largest search engine on the web• 3rd largest website on the web• Exceeds 2 Billion views daily– Double the prime-time audience of all 3 major US

networks combined

Facebook Marketing Tips & Tools:• Fan Page – a business page which is similar to your personal

Facebook page but where you post business related information, tips, and promotions.

Better Fan PageAverage Fan Page

Facebook Marketing Tips & Tools:

• Advertising – Buy clicks or impressions and get targeted traffic from Facebook to your Fan Page or Website. You can directly target people with interests related to your business. Plus there are other targeting and demographic features as well (Contact me for information on this).

• Enter Conversations – join in on conversions as your ‘fan page business page’ and not your personal page. This way you get free traffic to your fan page business page and not your personal profile page.

• For example: If you are commenting as ‘Sally Smith’ people might click on your link, and if they do they will be directed to your personal page. But if you comment as ‘Luxury Day Spa’ (or whatever your ‘fan page’ is) they are more likely to click on your link and if they do they will go straight to your ‘fan page business page.

Facebook Marketing Tips & Tools:

• Comment – Comment on business pages if they are prospects for your business or are connected with businesses or prospects that you want to target. Comment as your ‘fan page business page’ for the same reasons as described in ‘Join Conversations’.

• Fan Page Welcome Page: Create a welcome page landing page which is a lead generation mechanism. When prospects go your page they will be greeted by your welcome page which either ask them to ‘Like’ your page and request their contact information in return for something of value that you offer.

How Else is Social Media Used In Small Business?

• Customer Service• Product/Service Feedback• Networking and Job Searching• Promotions• News• Internal communication

Promotion Ideas:• Contests: One way to generate buzz is to create a

contest and get your customers and prospects to participate. For example:

• have your prospects vote on their favorite t-shirt design (for your business).

• Or, have them come up a slogan. • Testimonial contest or refer a friend contest.• Summer have your clients and prospects take pictures

of themselves on vacation and post it on your fan page. Reward each and every one for doing so. Maybe have them wear your branded t-shirt or holding a product.

Promotion Ideas:• Holidays: Have your clients and prospects post

their favorite Holiday meal or desert and the one with the most ‘Likes’ gets something special (this can used in many other ways as well).

Next Slide

Why Bother With Social Media Promotions (and contests)?

• The main idea is to get as much interaction with your clients and prospects as possible because every time they participate and ‘like’ something you are accessing their network of friends and who what they are commenting and participating on = More traffic, prospects, leads, and sales.

• The more fun and rewarding your contests are the better!

What To Do Next:

• Go to LocalMarketingChannel.com for details on Facebook, Twitter, Youtube, and other effective (and proven) online and offline marketing ideas that will grow your business.

Other Ways To Contact Me:Twitter.com/brianmaroevich

LocalMarketingChannel.com

Additional Resources

• Blogs– Socialmediaexplorer.com– Socialmediatoday.com– BrianSolis.com– Mashable.com

• Tools– Tweetdeck.com– Ping.fm– Hootsuite.com– Trackur.com– Socialmention.com