small business social media strategy

14
Small Business Social Media Strategy

Upload: socialmediaonlineclassescom

Post on 10-May-2015

3.723 views

Category:

Business


0 download

DESCRIPTION

Develop your own small business social media strategy tailored to your brand, your customers, and your staff. Follow the 6 steps to define your plan, assign responsibility, get started, and follow through.

TRANSCRIPT

Page 1: Small Business Social Media Strategy

Small BusinessSocial Media

Strategy

Page 2: Small Business Social Media Strategy

Presented by:

Maria Peagler@SM_OnlineClass

www.socialmediaonlineclasses.com#smiatl

Page 3: Small Business Social Media Strategy

1. Who is your

audience?1. Who are your customers?

Page 4: Small Business Social Media Strategy

2. What are you selling?

Page 5: Small Business Social Media Strategy

3. Where is your audience?

Page 6: Small Business Social Media Strategy

4. When & how often will you contact them?

Page 7: Small Business Social Media Strategy
Page 8: Small Business Social Media Strategy

5. Why should they choose you over your competition?

Page 9: Small Business Social Media Strategy

6. How will you engage your fans?

or

Page 10: Small Business Social Media Strategy

•Start with quality•Educate, don’t sell•Offer a taste•Incorporate into touchpoints•Customer motivation?

Page 11: Small Business Social Media Strategy

64 Marketing Tactics

•Randomly select one technique from each category

•Combine for innovative marketing

•Over 4 MILLION unique campaigns possible

Page 12: Small Business Social Media Strategy

Download slides & worksheets here:

bit.ly/smoc2011

or

Scan QR code:

Page 13: Small Business Social Media Strategy

Maria Peagler@SM_OnlineClass