Small details on purpose

Micro user experience

What you say How you say

FRAMING INFORMATION

Microcopies Microinteractions MicrographicsPersonalised text Personalised interactions

( animations)Personalised graphic element

MICRO UX

Micro UX sorts:

Micro UX is small individual elements of websites which main target is the stimulation of user's good emotions. They inform, give additional value or some fun. Micro ux creates a strong online positioning and branding to differentiate

from competitors, increase word-of-mouth, and grow market share.

• Builds intimate relationship between user and a service • Differentiate your product from competitors • Increase user attraction and engagement • Guide the user throught browsing journeys • Make cheerful experience• Motivates user when having doubt • Calms user down • Increase registrations and subscription • Creates brand identity • As a result: helps conversions

Why do Micro ux matters for a business?

Microcopy Tiny words with a huge usability Impact

• 404 pages • “Loading” pages • Confirmation pages • Welcome Message • Error Messages

For sensitive places For user onboarding • Thank you page • Zero result ( no found ) • Search box hints • Unsubscribe pages • Purchase steps

The way you frame communication, or how you say something, could be extremely effective at persuading people to start using your product.

Micro text can speak in brands voice by motivating users to take a decision quicker and anticipate a user journey. Our ux designers reduce errors triggers which stress the user

by sharing his personal info or when the technical issue appear. Copywriting is design.

virginamerica.com

Human voice welcoming a new user

Microcopy as text editor

wordpress.com

Option ''No" is exposed as an refusal of 10% discount and free assets. Who would refuse these goods??

''Our couriers have a very particular set of skills.They will find you. They will deliver to you''

''Free version pushes notifications about the Song Baby by Justin Bieber every 30 minutes. ''

Personalised microcopies with characteristic tones cheer the user with a subtle humour

Comedian Louis C.K knows how to talk with his audience:

''Forgot your password? You 're such an idiot !''

When we prepare special offers, proposals, newsletters, they should be CRAFTED CAREFULLY

The example above doesn’t mention ‘NEWSLETTER", it subtly keeps all the focus on the benefit to the user, framing it as an ‘opportunity’ to be first to know the news

Lose weight now!Become a member

Register

CTA formula: “Create boards you’ll love.”

When service is niche, even regular ''sign in/register" can be personified without mentioning '' sign in/ register"

Value for user:

Detox tea shop:

Pinterest

Value for user:

Survey

No matter what target or value market the brand is, every eshop should

have at least general Micro ux implementations.

Micro UX Law:

Minimal animations for a better visual perception

Micrographics

Micrographics of a special notes creates an urgency

Overlooking microcopy can make your brand sound robotic or, worse yet, like your

competitors.

Micro UX Law:

Loading page of a flights website

404 page of Perletti is a raining day. Catch an umbrella!

Tiny words with a huge usability Impact

Microinteraction

https://econsultancy.com/blog/65849-what-is-micro-ux-14-joyful-examples/

https://conversionxl.com/creating-urgency/

OUTSORCES

https://netpeak.net/blog/7-creative-micro-ux-effects-from-ecommerce-websites/

http://aukera.co.uk/blog/micro-ux-improve-user-experience-microinteractions/