small merchants and ecommerce · small merchants have big opportunities both small merchants and...

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Eager to attract and retain customers, most small merchants extend the shopping experience online. From websites, to eCommerce, to in-store pickup of online orders, they understand how to connect with customers in new ways. Small Merchants and eCommerce Today’s Merchants are Virtual Merchants (too) First Data Merchant Universal Commerce Tracker, August 2012 (Research conducted for First Data by Applied Research and Consulting LLC) © 2012 First Data Corporation. All Rights Reserved. Small Merchants Have Big Opportunities Both small merchants and shoppers want to extend and improve the shopping experience. As the ability to deliver a seamless online/offline shopping experience improves, so will the ability of these two audiences to build a more lasting and rewarding relationship. Cha-Ching! eCommerce = Cash % of small merchants with eCommerce in their revenue mix Revenue from Website 45 % 30 % 16 % 9 % Up To 25% 26-50% 76-100% 51-75% $ $ $ $ $ $ $ $ Seamless Shopping offer in-store pickup of online orders 63 % 63 % Merchants and their customers think alike; both want a seamless shopping experience that feels relational, not transactional. Small merchants recognize that not having a website will cost them customers. Nearly half offer online shopping opportunities. Websites are Widespread of merchants have a website have eCommerce on their sites of merchants without a website plan to launch one soon 43 % 64 % 86 %

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Page 1: Small Merchants and eCommerce · Small Merchants Have Big Opportunities Both small merchants and shoppers want to extend and improve the shopping experience. As the ability to deliver

Eager to attract and retain customers, most small merchants extend the shopping experience online. From websites, to eCommerce, to in-store pickup of online orders, they understand how to connect with customers in new ways.

Small Merchants and eCommerceToday’s Merchants are Virtual Merchants (too)

First Data Merchant Universal Commerce Tracker, August 2012 (Research conducted for First Data by Applied Research and Consulting LLC) © 2012 First Data Corporation. All Rights Reserved.

Small Merchants Have Big OpportunitiesBoth small merchants and shoppers want to extend and improve the shopping experience. As the ability to deliver a seamless online/offline shopping experience improves, so will the ability of these two audiences to build a more lasting and rewarding relationship.

Cha-Ching! eCommerce = Cash% of small merchants with eCommerce in their revenue mix

Revenue from Website

45%

30%

16%9%

Up To 25%26-50%

76-100% 51-75%

$$$$$$$$

Seamless Shopping

offer in-store pickup of online orders

63%63%

Merchants and their customers think alike; both want a seamless shopping experience that feels relational, not transactional.

Small merchants recognize that not having a website will cost them customers. Nearly half offer online shopping opportunities.

Websites are Widespreadof merchants have a website

have eCommerce on their sites

of merchants without a website plan to launch one soon

43%

64%

86%