Small Team, Big ResultsTen Things Marketing Automation Can Do For Your Small Team

Megan NiedenthalSr. Product Marketing Manager, Marketo

Neha ShahSr. Product Marketing Manager, Marketo

Nichole HathornSolutions Consultant, Marketo

Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 4/23/2015

Attract

Engage

Close

OfflineMobile Email SocialWeb Paid

$$$

Attract

Engage

Close

OfflineMobile Email SocialWeb Paid

Volume

$$$

Attract

Engage

Close

OfflineMobile Email SocialWeb Paid

Volume

Velocity

$$$

Attract

Engage

Close

OfflineMobile Email SocialWeb Paid

Volume

Velocity

Quality

$$$

Attract

Engage

Close

OfflineMobile Email SocialWeb Paid

Volume

Velocity

Quality

$$$

Volume: Get More Leads

Volume

TO

FU

• More of the right leads

• Quantity shouldn’t compromise

quality

Velocity: Move Leads Quickly Through the Funnel

Velocity

TO

FU

Move leads through funnel faster by:

• Engaging them in continuous

conversations

• Listening and responding across

channels

MO

FU

Volume

Quality: Drive Marketing and Sales Alignment

Velocity

TO

FU

• Pass leads to sales that are most

likely to close

• Give sales the insights they need to

close deals

MO

FU

Quality

Volume

Velocity

MO

FU

BO

FU

Make Smarter Decisions: Reporting Gives You Insight

Velocity

TO

FU

MO

FU

Volume

Velocity

Quality

MO

FU

BO

FU

Reporting

• Understand which of your marketing

efforts were successful

• Keep doing what’s working and stop

doing what’s not

Velocity

TO

FU

MO

FU

Volume

Velocity

Quality

MO

FU

BO

FU

Reporting

1. Increase organic traffic to your site

2. Personalize experience for known & anonymous visitors

3. Send relevant information in real-time based on visitors’ activities

4. Improve social reach and influence

5. Trigger workflows based on behavior and non-behavior

6. Replicate success in minutes

7. Easily test and decide which emails are best

8. Provide flexible scoring model so you define success

9. Prioritize leads for sales

10. Help you understand which programs have the best ROI

Ten Things Marketing Automation Can Do For You

Thank You