There was a smallfish.

Who knew a bigfish.

It was a little one sided.

Especially when you consider….

And I haven’t even mentioned the other bigfish!

So the last couple of decades haven’t been too good for

Who I’m sure would appreciate a lending…

It’s not like the bigfish don’t receive any help. They pay huge amounts of money for

Who give them a lending

With delivering an amazing customer experience through design…

NO!

If that image entered your head when

you heard the word design then let me clarify.

Design is the reason that companies matter to people.

It’s about creating a unique customer experience

And creating a brand that people can connect with on an emotional level

It’s all exciting stuff, driven by

User insight

Brand analysis

Strategy

Brand developmentIdeation explorationPrototypingUser testingBrainstormingInnovationDesign thinkingCollaborationUser insight

etc.etc.etc.

All delivered very well and at a handsome price by

Aside all of this, thankfully, there’s still a glimmer of hope for

It involves…

It just so happens that the Big Fish shopping experience, no matter how hard they try, leaves a lot to be desired.

And that the smallfish hold a number of advantages that money can’t buy.

It’s just a matter of delivering that unique customer experience and brand value.

Afterall, these guys

Were raised by

They understand good design and appreciate it.

So how can the small fish

Tap into

Brand developmentIdeation explorationPrototypingUser testingBrainstormingInnovationDesign thinkingCollaborationUser insight

etc.etc.etc.

And receive a lending

Quite easily. They speak to the other smallfish

Design student

A

Design student

B

Design student

C

Design student

D

These smallfish are experts-in-training in subjects such as

Brand developmentIdeation explorationPrototypingUser testingBrainstormingInnovationDesign thinkingCollaborationUser insight

etc.etc.etc.

Tomorrow they will be employed by

But today they are talented, passionate designers eager for real world experience.

+

=

smallFISH provides a platform for local business and local designers to connect

While also providing advice for

businesses on design, how to use it, what to look for in a designer etc.

And also advice for students including financial, legal (nda’s), professionalism etc.

Coming soon…