smart brief content marketing trifecta
Post on 17-Oct-2014
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#cmworld
How to Hit the Content Marketing Trifecta:
Aggregation, Curation and Original Content
Jennifer McNallyVP, Content Marketing
SmartBrief
#cmworld
#cmworld
What is the #CMTrifecta ?
Aggregation
Curation
Original Content
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Aggregation
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How do we find content?
• Twitter Lists
• Trade Associations
• E-mail Newsletters
• Trade Publications
• Ebooks / Whitepapers / Research Papers / Webinars
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Put these tools to work for you
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Curation
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• Identify
• Follow
• Create
• Share
Cast a Wide Net
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Original Content
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Create
Curate
Syndicate
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Create
• Network – Find writers
• Attend industry events
• Read trade publications
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• Whitepapers
• Blog Posts
• Social
Curate
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• Where do I distribute?
• How do I get my content out there?
• Success: How do I track the content?
Syndicate
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Stay Informed & Engaged
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Lead. Engage. Transform.At SmartBrief we strive to keep you informed and prepared. Our product strategy provides flexibility and choice to our subscribers, partners and advertisers to meet all their content needs. Through our suite of e-mail newsletters, dedicated sends, white papers, webinars, live blogs and trade show and event coverage, we empower brands, agencies, associations and companies with the power to find the right audience at the right time and in the right place.
SmartBrief.com
#cmworld
Jennifer McNallyVP, Content Marketing, SmartBrief
555 11th St NW, Suite 600
Washington, D.C. 20004
(202) 737-5500 x246
Twitter: @smartbrief, @jenmmcnally22