smart cards and transit “state of the markets” executive panel ann flemer deputy director,...
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Smart Cards and Transit
“State of the Markets” Executive Panel
Ann FlemerDeputy Director, Operations
Metropolitan Transportation Commission
Smart Card Alliance Fall Conference
October 18, 2004
Bay Area’s One Card System for Public Transit
Every day, 1.5 million transit riders/day
20+ different transit agencies
Focus on improving connections
Make Transit More Convenient and Accessible …
Single Fare Card Top Choice of Bay Area Public
On All Bay Area Transit Systems
From Many…From Many…
to One!to One!
Over 250 Ways to Pay Fares Today
How TransLink® Works
Load card (e.g. cash value, monthly pass)
Computer chip keeps track of card value
Card reader automatically deducts fare
Card knows what discounts should apply, time of day, transfers
Automatic reloading
Balance protection if lost or stolen
Challenge: Meet Transit Agency Expectations
Make it worth the investment
Retain flexibility to set fares
Easy maintenance, faster boarding
Reduce cost of fare collection and fraud
Provide data for planning and marketing
TransLink® Pilot Program
6-month demonstration — 2002
AC Transit, BART, Muni, Golden Gate, Caltrain, Santa Clara VTA
Evaluate public reaction
Evaluate agency experience
Plans for Regional Deployment
Golden Gate Ferries
AC Transit and Golden Gate mid 2005
BART, Muni and Caltrain fall 2005
Santa Clara and SamTrans in 2006
Remaining systems
TransLink® replaces existing tickets/passes
Future Markets
Multi-use within transit systems
Transportation uses external to transit systems
Shared-use electronic payments beyond transportation
Multi-use within Transit Systems
Parking access and payment at transit stations
Security access for employees Paratransit Services
– Taxi Cabs– Vans
Transportation Uses External To Transit Systems
Municipal parking garages and meters
Access to transit systems with other modes
Combine employee access and transit card
Combine electronic toll and transit fare collection
Promotional discounts to popular transit destinations
Shared-use Electronic Payments
Transportation and non-transportation payments using the same card
Electronic benefits programs– Student Services– Medical Services– Food Stamps,
Other Social Services
