smart choices everyday smart choices will include in studio and on location package options...
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Smart Choices EverydaySmart Choices will include In studio and On location package options including the following:
ProductionPre and post production ScriptingFilming
TalentTalent feesFilming and Exposure included
MediaGuaranteed tarps4 Week campaign on TVONE and TV2
Online OptionsContent hosting/maintenance of a promotional websiteBundled media packages across online video and display
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Consumer Benefits
Consumer centric messages from a trusted friend – the Shopping Reporter
Saves me time
Helps me buy better
Helps me choose best options that suit my needs
How to be a Smart Shopper in this recession
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Marketer Benefits
Consumer centric messages to help sell my products
Reframe my product’s value proposition – without pulling the price lever
Halo of “Smart Choices Everyday” enhances my brand
Proven Format – consumer activation to gain sales and market share
• Cost effective• 4 week turnaround• Flexible• Fixed Cost• One Stop Shop
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Online Benefits
When consumers want to learn about a product they go online
Online offers:
A deeper engagement with your product/brand
An opportunity to substantiate product messages
An opportunity to engage consumers with your promotions
A third party environment provides credibility
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Smart Choices Everyday Website
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Smart Choices Everyday Website
www.smartchoiceseveryday.co.nz:
Hosted on tvnz.co.nz – 1.3 Mill UBs each month*
Traffic generated by on air TVCs
Hosting and Maintenance of product content/promotions
Highly effective banner and online video advertising packages
Weekly shopping advice and tips
*Based on May 2009 results
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Package Detail
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Peak Pack Structure
Guaranteed ratings 200
Indicative Weekly Tarp Weights 50 tarps x 4 weeks
Target Demo HHS with kids 0-14
Indicative No. of Spots 30
Indicative 1+ Reach 70%
Indicative Peak % 75% Peak/25% Off Peak
Indicative Channel Split 60/40 TV2/TVONE
Indicative Key Programmes 1 x News per week
2 x Shortland St per 4 weeks
Indicative Other Programmes TV2 Movies with broad appeal
2-3 x 1800-1859
1-2 x High Reach 1930-2200
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Off Peak Pack Structure
Guaranteed ratings 200
Indicative Weekly Tarp Weights 50 tarps x 4 weeks
Target Demo HHS with kids 0-14
Indicative No. of Spots 60
Indicative 1+ Reach 50%
Indicative Peak % 100% Off Peak
Indicative Channel Split 70/30 TV2/TVONE
Indicative Programmes 1-2 x Breakfast per Week
1-2 x Good Morning per Week
2-3 x 1700-1759 per Week
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Online Pack Structure
Website Production Copy/Imagery/Page Set Up
Promotion/Competition database creation and management
Targeted Video Pack TVNZ ondemand/tvnz.co.nz
50,000 ROS Targeted video ad impressions
Creative production/reformatting
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Total Package Costs
Packs Winter(April-Aug)
Spring(Sept-Dec)
Holiday(Post Xmas/Jan)
Summer(Feb-March)
PeakTVTV/Online
$ 90,000*$103,000**
$ 95,000$108,000
$70,000$83,000
$80,000$93,000
Off PeakTVTV/Online
$50,000#$63,000##
$55,000$68,000
$45,000$58,000
$50,000$63,000
Please note: These figures do include the Tarp Fee and all production
* Estimated ratecard value $169,000** Estimated ratecard value $191,500# Estimated ratecard value $105,000## Estimated ratecard value $127,500
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Key Points To NoteMedia Packages illustrated are based on 30 sec durations Tarp up weights, commercial durations and campaign periods will be priced on request 100% of the package cost will contribute to a client’s TVNZ TOT however these packages do
not attract terms of trade discounts TVNZ will pay a $25 per TARP fee and a $10 CPM fee to the client’s media agency. The TARP
and CPM fees will only be paid against guaranteed tarps/impressions.
Talent The package cost covers talent fees involving filming, and exposure for a 4 week period Additional image rights for instore usage, appearances etc will be separately negotiated
Production The package covers production costs of filming in one location/TVNZ set Additional requirements such as location fees, food stylists, animation, archive costs and
secondary talent etc are an additional cost
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SummaryConsumer centric messages to help sell my products
Reframe my product’s value proposition – without pulling the price lever
Halo of “Smart Choices Everyday” enhances my brand
Proven Format – consumer activation to gain sales and market share
Cost effective
4 week turnaround
Fixed Cost
One Stop Shop