smart collaborations · product packages. actionable step by step formula to start creating your...
TRANSCRIPT
how to create
with
Smart collaborations
@desikaratzias
Partnerships &
Packaging
ARE WE ALL CONNECTED?Social Collaboration
visitgeelongbellarine
GeelongBella
visitgeelongbellarine
WE ARE family!Hashtag Collaboration
#TasteGeelongBellarine
#TESUMMIT2017
#VisitGeelongBellarine
Have you created a package to
sell your product?
Tell me
ARE you happy with the results?
Tell me
If not, what has stopped you?
Tell me
You are In the right place
You already sell packages, you want
to further explore creating and selling
packages or you want to adapt more
partnerships in your marketing mix?
But the reality is…
four real Packaging excuses
I DON’T HAVE TIME
FEAR WILL NOT SELL
DON’T KNOW WHERESTART
I DON’T WANT TO DISCOUNT MY EXPERIENCE
WHAT ABOUT YOU?
Establishing gaps?
WHAT DO I DO?E
WHAT DO I NOT DO?E
WHAT CAN I DO?
I became obsessed with creating
new packages during my time at
Global Ballooning Australia.
We grew 5-30% year after year
Growth strategy
AFTER MONTHS OF TEACHING SOCIAL MEDIA AND DIGITAL MARKETING ASKED IF I
CAN DELIVER A WORKSHOP ON PACKAGING?
5 PHASE COMPLETE PACKAGING SYSTEM
Planning and Logistics01
STEP
Pricing02STEP
Choosing Your Partner03STEP
Marketing04STEP
Closing the sale05STEP
PACKAGES DO NOT NEED TO BE COMPLICATED OR DISCOUNTED.
TO GET RESULTS, THE SECRET IS TO HAVE A SYSTEM & FORMULA
WHAT YOU WILL DISCOVER?
Why packaging and partnership marketing is essential to grow your
business.
How you can implement collaborativestrategies to create regional event and
product packages.
Actionable step by step formula to start creating your own package
magic TODAY!
WHY DO PACKAGES?
BENEFITS FOR YOU
FOSTERS INNOVATION
BECOME A DESTINATION AMBASSADOR
ULIMATE RELATIONSHIPBUILDER
INCREASES COMPETITIVE EDGE
GENERATES NEW STREAMS OF REVENUE E
EXPOSURE TO NEW MARKETS
BENEFITS FOR CUSTOMER
YOU ARE HELPING THEM
YOU ARE SERVING THEM
YOU ARE SAVING THEM
YOU ARE LEADING THEM
Wanted to attract more corporate
business
Created ‘Big Day Out’ package.
Package included: Laser Tag at
Laser Strike, Bucket & Beer at
Geelong Golf Club, Parma & Pot
at Sphinx Hotel
Meet Jake Partridge,
Laser Strike Geelong
Within weeks attracted group
booking from Metricon Homes.
Further collaborated with me by
tagging me in the Instagram
post.
Meet Jake Partridge,
Laser Strike Geelong
Generated earned and shared
media
Meet Jake Partridge,
Laser Strike Geelong
I guest blogged about Jake and
laser strike on Tourism Geelong
Bellarine siteView
Blog Here:
https://www.tourismgeelongbellarine.com
.au/why-smart-collaborations-are-good-
for-the-greater-good-of-your-destination-
and-tourism-business/
Meet Jake Partridge,
Laser Strike Geelong
I’M TALKING ABOUT JAKE
AND LASER STRIKE NOWE
Paid, Owned, Earned and Shared Media
My First Package: Yarra Valley Hot Air Balloon and
Winery Tour
My First Package: Yarra Valley Hot Air Balloon and
Winery Tour
My First Package: Yarra Valley Hot Air Balloon and
Winery Tour
THIS PACKAGE REMAINED OUR MOST POPULAR AND
PROFITABLE
Peninsula Hot Springs and RACV Cape Schank Resort
Peninsula Hot Springs and RACV Cape Schank Resort
IMAGINE THE FEELING
SO WHERE DO I START?
FOLLOW FORMULA AND CREATE A PACKAGE FOR
PROFIT E
MY MANTRA
No matter if package is a sell out
success or not, I will always have a
powerful, cost effective and powerful
relationship building marketing tool.
MY GOAL
Always approach with the attitude of
‘what can I do for my ideal partner &
my ideal customer’.
3 KEY TRAITS TO LOOK FOR WHEN CHOOSING
THE PERFECT PARTNERE
Values Aligned 01NUMBER
Mindset Aligned 02NUMBER
Market Aligned 03NUMBER
Let’s create a package!!
10 STEP PACKAGE
DEVELOPMENT
FORMULA
Your Package Title01STEP
List 3 Benefits 02STEP
List you partners03STEP
List package inclusions04STEP
Conditions05STEP
How will package be
booked?06
STEP
How will you get paid?07STEP
Cancellation / Refund
Policy08
STEP
Package Descriptions09STEP
Validity–Seasons-Dates10STEP
HOW Did YOU go?
HUGE OPPORTUNITY
PARTNERSHIP MARKETING
IS NOT JUST PACKAGES
“I loved everything, especially
smart ways of partnership
marketing to create win-win
outcomes.” Chaya Cox, Area
Sales & Events Manager,
Silverwater Resort, Phillip Island
Chaya Cox, Silverwater
Resort, Phillip Island
Pop- up at busy retail shopping
centre to promote experiences as
gifts!
One-off collaborations
Regional showcase in busy city
spaces.
One-off collaborations
Through a values and mindset
aligned partnership provided a
solution for many in Australia!
Innovation!
Our partnership with Burt &
Davies helped make ballooning
an all inclusive, accessible
experience to be enjoyed by all
abilities!
Australia’s First
Accessible Basket!
We were not only the only
tourism business nominated, we
were the only business present!
Recognised at Victorian
Disability Awards
Know your marketing real estate!
Bus, Wall, Brochures what do
you have that attracts eyeballs?
Sponsorship is
Partnership
Guess where this is? Use your
real estate to grow your
community and stay connected
with your audience!
Same goes for your
marketing!
ARE YOU inspired TO ACT?
Q & A
“If ALONE WE CAN DO SO
LITTLE; TOGETHER WE CAN DO
SO MUCH”-HELLEN KELLER
QUOTE:
thank you
with
Smart collaborations
@desikaratzias