smart company media kit
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Smart Company Media KitTRANSCRIPT
Smart Companynz business & l ifestyle magazine
business lifestyleentrepreneurshipfinancePropertymarketingbrandingsocial mediafranchisingOutsourcingtechnologyHealth & fitnessenvironmentCommunityHuman Resourcesleisurebusiness travelConferenceseventsthe future
Media Kit 2012
www.maxiom.com.au
Smart Companynz business & l ifestyle magazine
An Innovative and Dynamic Way to Advertise
Smart Company has been carefully compiled to provide relevant interesting up-to-date information, tips and ideas on business & lifestyle. Enjoy the benefits of business life!
The entire world has come to realise the potential of the digital marketplace. Success is being in the know. Being masters of the game, always in the loop, consistently cultivating leading edge solutions and constantly tapping in on the latest news and market intelligence in order to stay abreast of competitors.
By advertising in the Smart Company magazine we can help get your business to thousands of potential customers!
Smart Company contains information that
business owners and leaders want and need from many of the New Zealand‘s & the world’s most exciting business minds, meaning your message will be seen
by the people that count - business decision makers!
Why Smart Company?
Smart Company reaches the people that matter - business decision makers!
You will be advertising your services and/or products to an ever increasing database of highly engaged and influential business subscribers throughout New Zealand.Smart Company provides you with an outstanding new age tool to communicate your services and/or products directly to your target audience - business decision makers. We understand that you want to grow your business and Smart Company provides you with unparalleled target marketing
With contributions frommany of New Zealand’s
best known an mostrespected business minds
- plus selected international contributors, Smart
Company contains special features, information, tips
and advice on how tosupercharge your business
and your life.
Smart Companynz business & l ifestyle magazine
Be Smarter Than Your Competition!
Some Quick Facts About Smart Company:
Smart Company is a community of business leaders that provide the information business owners, managers and educated professionals need to keep them smart about their industry and their job.
This community has grown to over 40 of the best business minds from New Zealand, Australia, North America and Europe. Thereby, Smart Company ensures that our readers are always engaged and find the content interesting and valuable.
Smart Company is undoubtedly THE magazine business owners and decision makers look forward to receiving every month. The entire world has come to realise the potential of the digital marketplace. Don’t be shot down by your competitors… outsmart them by advertising in Smart Company.
Connect With Your Market
Hardcopy Magazines are becoming less popular with more readers preferring the on-line option.
Business owners are just like everyone else, they are looking for sources of information, products and services online before they look to print media.
The connected customerunderstands and embracesthe technology of modernbusiness. Smart Company
reaches, engages anddelights the connectedaudience and high web
businesses. Make sure youdon’t miss this opportunity
to connect!
Smart Companynz business & l ifestyle magazine
An Affordable, Measurable & Accountable Way to Advertise
Your success is our success, so we make it as easy as possible to access all the data you need to quantify the results of your campaign.
At Maxiom, we know that detailed and accurate reporting on an advertising campaign helps our clients drive the best return on investment (ROI). All of our reporting provides you with important metrics to identify which creative and message resonates with your target audience.
Our advertising reports include valuable data like the name and email address of subscribers that interacts with your content.
Whether they have dwelled on your page, clicked on a link, viewed your video or responded to a survey we can tell you how they interacted with your content.
With this tailored reporting, we get you the details you need to get the outcomes you need.
Smart Company’s detailed reporting on
advertising campaigns provides timely,
actionable insights,quantifiable and
measurable results keeping advertisers renewing annually.
Smart Companynz business & l ifestyle magazine
World Leading Technology
Incorporating rich media features such as video, flash animations and other interactive features is now possible with all Maxiom’s digital publications.
Imagine how much more effective and engaging your advertisement will become with “live interactive” content incorporating video, flash, animations, slides shows, links to your website or interactive catalogues that link directly to your e-commerce store. Magazine content design is now only limited by your imagination. For the more technically minded, our publications are html5 and CSS Javascript coding enabled.
You can now create fully interactive digital content or advertisements that engage and entertain the reader. Further enhance your ad by including Twitter feeds, interactive competitions and more.
All this plus Maxiom also feeds back comprehensive weekly stats updates on reader behaviour. All our digital publications are also optimised for iPad, iPhone and Android devices and can be downloaded in PDF form for printing.
Smart Company features all the technology you’d expect from a world leading publication.
Technology That Feeds Back the Vital Stats You Need to Get the Results You Need. We know that
detailed and accurate reporting helps our clients
drive the best return on investment. All of our reporting provides you
with important metrics to identify which message
resonates with your targetaudience
Smart Companynz business & l ifestyle magazine
Engaged Audience
Audience Profile
Business Decision Makers and Influencers
Income Digitally Savvy
The Smart Company audience are predominantly business owners, entrepreneurs, executive management and educated professionals.
They have a high business purchasing power, and are key decision makers for business. 64% work in the SME sector, 30% in larger enterprises. Smart Company readers are highly educated, influential and affluent. They are financially savvy.
Smart Company provides relevant and valuable information to business leaders through targeted digital publications, optimising audience interaction, driving best-in-class click through rates and consistent reader engagement.
Maxiom’s network of digital publications in more than 10 industry verticals,
reaches more than 300,000 business decision makers
every month.
We save you time and keep you smart about your
industry - and your job.
Smart Companynz business & l ifestyle magazine
Below $69,000
$70,000 -‐ $99,000
$100,000 -‐ $124,999
$125,000 -‐ $149,999
$150,000 -‐ $199,999
$200,000 -‐ $250,000
Above $250,000
69.3% are Manager or above
45.2% are a Director or Partner
27.8% have a sales/marke@ng func@ons
34.9% have financial management func@ons
18.6% have HR or personnel management func@ons
84.7% have a bachelor’s degree or above
• 69.3% are manager or above
• 45.2% are a Director or Partner
• 27.8% have a sales/marketing functions
• 34.9% have financial management functions
• 18.6% have HR or personnel management functions
• 84.7% have a bachelor’s degree or above
• below $69,000
• $70,000 - $99,000
• $100,000 - $124,999
• $125,000 - $149,999
• $150,000 - $199,999
• $200,000 - $250,000
• above $250,000
• 74.9% spends at least 2 hours online each day
• 92.1% shop online
• 93.6% bank online
• 81.3% participate in social networking
• 74.4% book travel online
74.9% spends at least 2 hours online each day
92.1% shop online
93.6% bank online
81.3% par=cipate in social networking
74.4% book travel online
Get Your Business Featured
Sponsorship Opportunities
“Getting to Know You” Special Feature
“Smart Business” Feature
Landing Page Advertisement
Get your business featured on “Page 0”. Every person that views the digital magazine sees your ad right next to the magazine cover. All ads feature any of the technologies capable of being utilised in the magazine platform. Plus you get a 2 page spread in each issue that you sponsor, and a listing with page reference on the inside cover.
Price: $3,000 per month
A great way for your target market get to know you a little better and helps you develop a following. Includes a 2 page Q&A style interview about you and your business, links to your web site, a direct link to your “Feature” from the contents page of Smart Company. Plus you can include video, polls, surveys or other interactive features.
Price: $1995.00 per month
1 x 300 x 250 pix Advertisement with link to your website
Price $495.00 per month
The Smart Company offers you several different options to feature your business.
Sponsorship:
“Smart Business” or “Getting to Know You” Special Feature:
Web Site Sponsorship:
Note: A 20% discount applies for annual contracts/bookings
Smart Companynz business & l ifestyle magazine
Article Submissions
Please send your articles to [email protected] for consideration. We always acknowledge your contribution and appreciate your input, and we can even take care of images and layout for the articles.
We are also happy to receive press releases or other information about your business, products or service.
We don’t publish all articles of course, though we will publish those which we think are interesting, informative and are of benefit to readers.
Regular contributors are also mentioned on the inside front cover and/or the foreword. There is no cost to the contributor.
Smart Company is always on the lookout for entrepreneurs and business professionals with great ideas or thoughts on current issues.
Smart Company different to traditional trade magazines and journalist driven titles
that contain little more than gossip and press releases
from organisations with clear vested interests. Smart Company is a
community of business leaders - innovative and creative thought leaders - that are experiencing success in today’s fast changing, challenging but exciting business
environment.
Smart Companynz business & l ifestyle magazine
Advertising Packages & Specifications
Images should me a minimum of 72dpi .jpg file format. Adobe Illustrator .ai or Photoshop .psd file formats compatible with CS5 or older are also accepted. Please embed all fonts and create outlines.
Artwork should be submitted by email to: [email protected]
All artwork and payment are to be finalised by the 15th of the month prior to the edition to be advertised. For example: advertisements in May must be finalised by the 15th of April.
Don’t have artwork? Don’t worry....Maxiom can look after your artwork for all your advertising needs. Just contact us on by phone on 1300 855 696 or by email at [email protected].
* Rates Listed are per Issue and are inclusive of GST
* Rates Listed are per Month and are inclusive of GST
Artwork Submissions:
Advertisement Size (W x H) Casual Rate Annual Rate
Advertisement Size (W x H) Casual Rate Annual Rate
2 page spread
1 page advertisement
Half page
Column
1588 x 1123 px
794 x 1123 px
794 x 562 px
225 x 1123 px
$1,995
$1,195
$695
$595
$1,596
$956
$556
$476
Web site banner ad
Web site Display ad
468 x 60 px
300 x 250 px
$695
$595
$556
$476
Smart Companynz business & l ifestyle magazine
Company Name: ............................................................................................................ ABN: ...................................
Contact Person: ........................................................ Material Contact Person: .........................................................
Phone: ............................................... Mobile: ..................................................... Fax: ..............................................
Address: ......................................................................................................................................................................
Suburb/City: .................................................................. State: .................................. Post Code: ............................
Website: .................................................................... Email: ......................................................................................
*** Artwork and payment are to be finalised on the 15th of the month prior to issue, unless otherwise agreed in writing.Cancellations must be received by the 15th of the month prior to issue.
By signing this form I certify that I have read, understood and agree to this publishing agreement.
Signature: ..................................................................... Date: .......... /.......... /..........
Print Name: .................................................................. Position: ........................................................................
Please sign and return by fax to 1300 799 493 or mail to Maxiom Group Pty Ltd, Level 2, 710 Collins StreetDocklands Vic 3008 or email: [email protected]
This is a publishing agreement between Maxiom Group Pty Ltd ABN 18 147 805 865 and theCustomer. All prices are inclusive of GST.
Booking FormCompany Details:
Advertisement Size:Sponsorship $3,000 “Smart Business” Feature $1,995
2 Page Spread $1,995 “Getting to Know You” Feature $1,995
Full Page $1,195 Half Page $695
Column $595 Quarter Page $495
Web Site Banner $695 Web Site Display $595
Advertisement Selected
January April July October
February May August November
March June September December
Select Issues for Advertisement/Special Features
Annual Contract - 20% Discount ; OR select issues
Company Name: ............................................................................................................ ABN: ...................................
Contact Person: ........................................................ Material Contact Person: .........................................................
Phone: ............................................... Mobile: ..................................................... Fax: ..............................................
Address: ......................................................................................................................................................................
Suburb/City: .................................................................. State: .................................. Post Code: ............................
Website: .................................................................... Email: ......................................................................................
*** Artwork and payment are to be finalised on the 15th of the month prior to issue, unless otherwise agreed in writing.Cancellations must be received by the 15th of the month prior to issue.
By signing this form I certify that I have read, understood and agree to this publishing agreement.
Signature: ..................................................................... Date: .......... /.......... /..........
Print Name: .................................................................. Position: ........................................................................
Please sign and return by fax to 1300 799 493 or mail to Maxiom Group Pty Ltd, Level 2, 710 Collins StreetDocklands Vic 3008 or email: [email protected]
This is a publishing agreement between Maxiom Group Pty Ltd ABN 18 147 805 865 and theCustomer. All prices are inclusive of GST.
Booking FormCompany Details:
Advertisement Size:Sponsorship $3,000 “Smart Business” Feature $1,995
2 Page Spread $1,995 “Getting to Know You” Feature $1,995
Full Page $1,195 Half Page $695
Column $595 Quarter Page $495
Web Site Banner $695 Web Site Display $595
Advertisement Selected
January April July October
February May August November
March June September December
Select Issues for Advertisement/Special Features
Annual Contract - 20% Discount ; OR select issues
Smart Companynz business & l ifestyle magazine
www.smartcompany.co.nz
Maxiom Group Pty Ltd
Ph: 1300 855 696Fax: 1300 799 493