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Page 1: Smart Data. Better Sales - Australian Industry Group · smart data. better sales. what’s in a product? product features product reach pricing market potential product complexity

1

Smart Data. Better Sales

Page 2: Smart Data. Better Sales - Australian Industry Group · smart data. better sales. what’s in a product? product features product reach pricing market potential product complexity

WHAT’S IN A PRODUCT?

Page 3: Smart Data. Better Sales - Australian Industry Group · smart data. better sales. what’s in a product? product features product reach pricing market potential product complexity

PRODUCT FEATURES

PRODUCT REACH

PRICING

MARKET POTENTIAL

PRODUCT COMPLEXITY

~ 20 DATA POINTS

~ 30 DATA POINTS

~ 15 DATA POINTS

~ 30 DATA POINTS

~ 30 DATA POINTS

COMPETITION

130 DATA POINTS ….

But potentially 8.1 million

permutations!

Page 4: Smart Data. Better Sales - Australian Industry Group · smart data. better sales. what’s in a product? product features product reach pricing market potential product complexity

COMPARISON &

REVIEW

BEHAVIOUR

TECHNOLOGY

PLATFORMS

USER FAMILIARITY

CONSUMERBEHAVIOUR.

PRODUCT REVIEWS

Page 5: Smart Data. Better Sales - Australian Industry Group · smart data. better sales. what’s in a product? product features product reach pricing market potential product complexity

SOCIAL

SELLING

TRENDSPROLIFERATION OF

MARKETPLACESONLINE

ECOSYSTEMS

MARKETPLACETRENDS.

Page 6: Smart Data. Better Sales - Australian Industry Group · smart data. better sales. what’s in a product? product features product reach pricing market potential product complexity

PAYMENTS

CONFIDENCE

TRAFFIC JUMPSTART

SALES

COMPARISONS

REVIEWS ECO_SYSTEM

WHY FOCUS ON MARKETPLACES?

Page 7: Smart Data. Better Sales - Australian Industry Group · smart data. better sales. what’s in a product? product features product reach pricing market potential product complexity

PRODUCT

EXPERIENCE

How we “SELL”is evolving

PRICE

EXCHANGE

PLACE

EVERYWHERE

PROMOTION

EVANGELISM

Page 8: Smart Data. Better Sales - Australian Industry Group · smart data. better sales. what’s in a product? product features product reach pricing market potential product complexity

SINGAPORE INDONESIA TAIWAN SOUTH KOREA

SINGAPORE

MALAYSIA

INDONESIA

TAIWAN

THAILAND

S. KOREA

Page 9: Smart Data. Better Sales - Australian Industry Group · smart data. better sales. what’s in a product? product features product reach pricing market potential product complexity
Page 10: Smart Data. Better Sales - Australian Industry Group · smart data. better sales. what’s in a product? product features product reach pricing market potential product complexity

Get in touch with [email protected]

[email protected]

46 East Coast Road, #09-06

Eastgate Commercial Building

Singapore 428776

+65 6344 0105