smart hospitality solutions shs · chief executive ofﬁcer of the kempinski hotel group,...

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SHSSMART HOSPITALITY SOLUTIONSSmart Hospitality Solutions

Founders: Mr. Reto Wittwer, Chairman & Mr. Ulrich Eckhardt Vice Chairman Suite 7301, Palazzo Versace & D1 Tower, Dubai, UAE

www.hospitalityss.com; [email protected]

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A B O U T SHS

A B O U T U SH O T E L M A N A G E M E N T – H O T E L B R A N D S - E - L E A R N I N G – M E D I A – M A R K E T I N G – I T – W E B - S O F T W A R E

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smart hospitality solutionsFounder Chairman RETO WITTWER

Founder, Chairman, Smart Hospitality Solutions, Chairman of Advisory Board, World Tourism Forum Lucerne

A global hotelier with 40+ years’ experience Reto Wittwer is an undisputable and preeminent leader in luxury hospitality industry. Before founding Smart Hospitality Solutions, Reto Wittwer was President and Chief Executive Officer of the Kempinski hotel group, Europe’s oldest luxury hotel management company, between 1995 and 2014. Wittwer previously held the position of President and C.E.O. of Ciga S.p.A. and prior to that, he was President and CEO of Swissair Nestlé Swissôtel Ltd. Reto Wittwer is a Swiss national and a graduate of Ecolè Hoteliere de Lausanne.

He started his hotel career at the Palace Hotel in Madrid. The following six years he worked for Inter-Continental Hotels in Paris, Frankfurt, Geneva and Tehran. In 1976 he was appointed to Director of Food & Beverage of the Mandarin Singapore International. Two years later Wittwer moved to the Peninsula Group in Hong Kong as Resident Manager. In March 1979 Wittwer joined Hyatt International in the capacity of General Manager and worked in Canada, Mexico and Indonesia. In 1982 Wittwer returned to Paris as General Manager of the Le Méridien Montparnasse. During his five years with Swissôtel he was promoted to Senior VP Operations and then appointed President & CEO. In 1992, Wittwer joined CIGA S.p.A. as President & CEO.

He is also Chairman of the Advisory Board of World Tourism Forum Lucerne a highly focused strategic body that brings together selected leaders around the world to reflect on the big challenges facing the industry. Wittwer has received many honours for his contribution to the Industry, including the “Freedom of the City of Paris” and the title “Knight of Honour of France”.

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smart hospitality solutionsFounder Vice Chairman ULRICH ECKHARDT

Co-Founder, Vice Chairman Smart Hospitality Solutions Ulrich Eckhardt is a seasoned hotelier with a career that has extended over 50 years in the hospitality industry. During these years, he has been a true citizen of the world - active in five continents working and establishing many premium luxury brands worldwide. Before founding SHS, he was the President of Middle East, Africa and Indian Ocean with Kempinski Hotels having joined the company in 1995 as Senior Vice President Latin America & Caribbean. He spearheaded Kempinski group's impressive expansion in the Middle East and Africa, which allowed the group's portfolio to evolve from a “one hotel” presence when it opened its first hotel in Ajman in 1998 to a regional presence that spanned India, the Middle East, and Africa. Simultaneously he orchestrated successfully Kempinski’s re-entry into the Americas, starting off in the Caribbean including Cuba, Panama and some of the Leeward Islands of that region. A German national and a graduate of Heidelberg Hotel School, Ulrich Eckhardt speaks five languages. His hospitality career began in Germany and extended out through Europe when he joined Intercontinental Hotels during the 60’s. After nearly 10 years, in the early 70’s, he moved to join ITT Sheraton (today Starwood Hotels) in the Caribbean, South America and North America when he advanced to Senior Vice President and Director of Operations for Sheraton Hotels in Latin America. A highly successful stint ensued for over 23 years before he was actively head hunted by Kempinski group. Since his retirement from Kempinski in May 2015, he has been a Hospitality Advisor to companies like Solidere International and Meydan Group LLC.

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Smart Hospitality Solutions (SHS) is a specialist hotel operating and management company and positioned to be an industry innovator and game changer in hospitality management. The founders of SHS have successfully opened and operated over 200 hotels across the world with internationally-recognized brands within the Kempinski, Swissotel, Peninsula, Hyatt, Mandarin, Starwood and InterContinental brand umbrella’s. From design and architecture reviews to brand evaluations and debt sourcing, the SHS differentiator is a hands-on approach and operational expertise that can ensures success of the launch, the company and value to investors over a very long time. The three unique, global brands that are operated by and define SHS are Blazon, Contempera and a wellness brand Softouch Hotels. Each hotel is unique, the goals individual and the service entirely hand crafted and authentic. This is why the SHS name is not central to any establishment the brand operates. Instead, it is the individualised identity of the hotel where the value created and retained - within the hotel and for the sole benefit of the owner. The two founders of SHS are both industry veterans with 100 years of experience between them. The changing landscape of hotel operating market, the standardised offering of the major hotel chains and the sheer rejection of traditional business models by the new age customers was transformatory learning for the founders. They seized the opportunity and met that challenge head on, by creating their own company SHS and their three brands Blazon, Contempera and Softouch bring back the idea of genuine hospitality. The idea was to craft a unique hotel brand that is fully customisable and offers exceptional expertise in management to independent hoteliers.

executive summaryExecutive Summary

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executive summaryExecutive Summary Smart Hospitality Solutions (SHS) purpose is to cooperate and partner to propose investment

opportunities from three star, deluxe to trophy hotels to be managed under its three brands Blazon, Contempera and Softouch. The fund shall also propose to SHS projects viewed by the fund as potential investment opportunities. In that instance SHS’s responsibility will be to vet these opportunities and provide appropriate recommendation. As travellers change their vacationing patterns, they want more out of their experiences than some of the traditional big-brand hotel chains can offer. SHS brands seek out well-heeled and well-travelled consumers seeking authentic natural, cultural and historically-significant travel experiences which we provide through our three brands Blazon, Contempera and Softouch Hotels. Five star and trophy assets will be managed by Blazon, the mid-range assets will be managed under the Contempera brand and the spa and wellness resorts will be managed under Softouch brand. SHS has a unique proposition that is designed to fit the needs of the customer it is looking to attract. The brands of SHS are not cookie-cutter in terms of design or experience, and they display distinct characteristics of the target market. Differentiation of SHS comes from truly understanding its guest and ability to deliver services offering a distinctive taste of hospitality. SHS would organise the investments under four business lines: trophy hotel properties in gateway cities; mid-market hotel investments in high quality assets, a pool of dynamic spa and wellness centred resorts and interest in mixed use developments with retail, commercial or residential elements.

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executive summaryExecutive Summary The SHS brands will offer a suite of hallmark services, are design-centric, value conscious

line of hotels which are to be located in gateway cities internationally. The locations chosen for the SHS portfolio of hotels are global, diversified and carry the potential to attract a highly varied market segment - from the traditional leisure or wellness traveller to business guests and events and conventions. The mature market investments will be in western Europe, North America and other selected world metropoles. By implication these are more expensive to acquire and/or build and generally trophy assets in such AAA cities change hands for anywhere between 1 million to 2 million Euros per key. At the same time, we believe that the greatest opportunities lie in emerging markets with the highest returns as long as currency, political and economic risks are carefully weighted. Smart Hospitality Solutions business formula is clearly a fool proof strategy, as evidenced by the growing popularity of boutique brands globally. We utilize a conservative capital structure and deliver attractive returns through development and operations. Innovative business models for development and management allow us to effectively and economically manage the smaller and highly site-specific properties sought out by our customers. This industry expertise, along with our focus on a specific asset class in targeted markets, increases our ability to deliver high-quality assets, efficient operations, and superior returns. SHS’s ability to track such trends, combined with its management capability, we believe can help the funds achieve continual value and strong risk-adjusted returns.

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Build a Profitable Portfolio using Value Discipline and Market Timing This strategy creates a trade-off between value appreciation versus income, and risk management – which makes the asset attractive in the medium to long term. Due to the recent rise in construction costs, maintaining a hotel’s physical condition at the levels required by major hotel brands often requires significant capital investment. This is particularly true for hotels in urban markets and in the upper upscale segment of the hotel industry. We believe cash flow after debt service at many hotel properties is insufficient to fund necessary capital expenditures and their owners may face capital investment demands that could require additional equity investments. We believe some hotel owners will be unable or unwilling to make the required equity investments and may choose or be compelled to sell their hotels at good value to us. The strategy will also acquire competitive and high quality hotels through our right of first look from SHS pipeline of properties. In other words, if SHS is offered management of a hotel the fund/s will be offered the right of first look by SHS before anyone else. By effectively utilizing the attractive acquisition opportunities from our right of first look SHS sourced and third Party properties, we will seek to continue growing and strengthening the stability and profitability of our portfolio.


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We also do expect to engage in partial redevelopment and repositioning of some of the properties, as we seek to maximize the financial performance of the hotels that we acquire. In addition, we may acquire properties that require significant capital improvement, renovation or refurbishment. Over the long-term, we may acquire hotel and resort properties that we believe would benefit from significant redevelopment or expansion, including, for example, adding rooms, meeting facilities or other amenities. We believe the average ADR growth of these properties will be the primary growth driver over time. Owners and investors using this hotel investment strategy should always benchmark their ‘perceived’ operational efficiency against other options. Investors seeking stable long term cash dividends like this approach. It relies on cash flow increases to create returns and less on capital appreciation. Hence, cash on cash returns can be excellent.


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hotel investmentsWhy Hotel Investments

The global hotel market is worth $1.2 trillionThe top 30 cities claim circa 66% of global value

DESTINATIONS THAT WILL SEE SOME OF THE LATEST HOTEL SUPPLY

TOP GLOBAL MARKETS

HOUSTON MIAMI

ISTANBUL

DUBAI

BALI

HONG KONG

$53.6bn

SHANGHAI $39.8bn

TOKYO $43.9bn

LONDON $57.2bn NEW

YORK $66.5bn

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hotel investmentsWhy Hotel Investments The most straightforward argument in favour of investing in a hotel is a perceived supply gap

for a certain type of hotel category in a market. The second reason is ROI - So the total financial return a real estate asset can achieve (holding period return) is a function of the cash flows generated by its operations and the value appreciation of the underlying real estate asset. For budget hotel the value of operations drives 85% of the holding period return whilst for luxury hotels it is 70/30 between real estate appreciation and operations. This is understandable as a budget hotel is mostly about running a tight ship whilst a luxury hotel tends to be situated in prime locations with very high barriers to entry and by definition tend to derive more value from property appreciation.

Global Capital Movements in Hotel Real Estate

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HOTEL BRANDS

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CREATING PRICELESS MOMENTS

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Hotel brandsBlazon, future of luxury

“Sir, we can’t do this” or “Sir, its too late for that” is what you

will never hear at Blazon.

At Blazon we live the rhythm of the guests

not the guests the limitations of the Hotel

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Hotel brandsBlazon

BLAZON HOTELS The upscale luxury brand is unique and offers a fully customisable experience that creates flexible services around the clock for the affluent traveller. Blazon is a unique hotel that delivers a consistent 24hr customer service in a world where success and acquired wealth demands luxury. At the core of Blazon is an offering to enrich the customer’s experience with an operating philosophy centralized around the concierge. Blazon delivers expertise in skills that serve the consumer, client, investor and customer, by providing a tailor-made menu of services and choices to deliver whatever you require whenever you require it. Each Blazon hotel description will differ depending on size, location, room and building, no two-product description will remain the same. Specifications will be made to measure based on their location should the vicinity be 100-year-old Victorian hotel then the décor will reflect the Blazon theme visibly recognised for its cultured craftsmanship. Blazon is created with Soul that is meant to stay. We are not only in the hotel business. We are in the business of providing a service of excellence combined with outstanding craftsmanship skills. Blazon creates those magical ‘memorable moments’. Whether it is to be scattered with roses for that romantic proposal to your preferred linen or choice of room, view and elite furniture décor services, it’s all ready for you. Our Motto is whatever you want ‘anything is available’; ‘anytime you want it.

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Hotel brandsBlazon, future of luxury

Blazon puts its customers first second and last and create priceless moments.Imagine it is 4am and you want a meal but the kitchen is closed…

At Blazon we turn your dreams to reality.Anything is available at anytime you want it!

How Blazon provide this?

MULTI FUNCTIONAL PERSONEL

TECHNOLOGY

24hr SERVICE

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Hotel brandsBlazon

We are not only in the Hotel business we are in the business of providing a service of excellence combined with outstanding craftsmanship skills. Blazon creates those magical ‘memorable moments’. Whether it is to be scattered with roses for that romantic proposal to your preferred linen or choice of room, view and elite furniture décor services, its all ready for you. Our Motto is whatever you want ‘anything is available’ ‘anytime you want it‘ creating flexible services around the clock for the affluent traveller. Although Blazon hotels are new in uniqueness as an exciting start-up it is envisaged they will last and will be around for the next 100 years.

We turn your dreams into reality

Blazon is created with Soul that is meant to stay

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Hotel brandsBlazon

Blazon is a unique Hotel inspired by the eclectic founders to create a hotel that puts its customers first second and last, a Hotel that delivers a consistent 24hr customer service in a world where success and acquired wealth demands luxury. A place chosen repeatedly for its classy unique combination and luxurious surroundings. A place where planning and precision is crucial to ensure we consistently deliver the best. We believe Hotel craftsmanship is an art that needs to be constantly finally tuned. Our Concierge is at the heart of our service providing a unique operating philosophy of the Blazon brand. Blazon delivers expertise in skills that serve the consumer, client, investor and customer, by providing a tailor-made menu of services and choices to deliver whatever you require whenever you require it. The Blazon special guest will be a luxury client that is well travelled and has high expectations and lives a sophisticated lifestyle fit for their wealth. This traveller has lived and enjoys the wealthy lifestyle they have earned.

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Hotel brandsBlazon Craftsmanship

…is a knowledge of delivering expertise in know-how as an experienced sommelier will have spent many years mastering the art of wines to match your pallet when asked by the Multi billionaire which wine should I chose, will embellish the taste buds creating an experience that delivers the right product for the right choice.

This is what differentiates The BLAZON group of Hotel from its competitors.

what you want when you want it

anytime anywhere made to order

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Hotel brandsBlazon

Blazon Client

•  Well-traveled and high expectations

•  Matured and have accumulated wealth

•  Sophisticated and happy to pay for what they want

•  Looking for that extra care and attention that defines luxury

•  Affluent and wanting elegance in experiences

•  Wanting flair and character in a luxury Hotel

Blazon Growth Potential •  People are traveling more and

spending more money on themselves

•  People have more time to enjoy their holidays

•  The experienced 5* traveler are more affluent

•  People like more salubrious choices to match their wants and needs

•  Society dictates the experienced travel is always looking for that new experience

•  Statistically people will go back to places that give them excellent service

•  Repeat business will return satisfied customers providing more ROI

Blazon Hotel •  A Hotel that delivers a promise ‘an

effective 24-hour service •  Craftsmanship in service skills that

consistently delivers excellence •  Money well spent and satisfied

customers •  Unique sustainable experiences •  Creating a brand that is rich in

service and clientele •  Matching the well traveled higher

expectations •  A Brand and Hotel that has a

lasting memorable experience

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The Smart Hotel Solution For Smart People

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Hotel brandsContempera

Contempera is a concept of prefabricated interior, furniture and other elements for easy implementation in any existing hotel or the one under construction. Mockup rooms, lobby, entertainment area and others are in the design stage as we speak.

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CONTEMPERA Contempera is a smart, chic modern boutique hotel where people can enjoy relax, work and meet new friends. This sophisticated yet friendly hotel looks after its travellers and delivers Smart Hospitality Solutions for the seasoned traveller. No- frills as you chose, the hotel provides stylish guest rooms, an interactive creative lobby, connected living room, workplace, a market-place to purchase, with an interactive lounge created and designed by Contempera. The brand gravitates towards the young, trendy and yet sophisticated business entrepreneur that wishes for an enjoyable stay in comfortable surroundings fit for the personality of the inspiring young modern traveller. The decor is lush, the modern trendy feel of warm and inviting workplaces, sharing the experience with new people and friendly faces. Our spaces are open and you can book your meetings, enjoy events, network or work secluded in your own space. With 24/7 dining available and mini bars stocked for your supplies. Our guest rooms are stylish yet contemporary, beautiful designed and prepared as you wish in surroundings that you can relax and enjoy.

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Fashionable • Fun • Interactive • Chic & Smart Welcome to the new age of the young traveller. A smart sophisticated yet friendly hotel that looks after its travellers. A Hotel that delivers SHS (Smart Hospitality Solutions) for the seasoned traveller. Our hotel is a no- frills as you chose, with a selection menu of lifestyle choices and amenities to match your stay, your mood and your desires. Our beautifully designed stylish guest rooms, a Interactive creative lobby, connected living room, workplace, a market-place to purchase, with a interactive lounge created and designed by Contempera. An innovation Interactive Lobby. With meeting rooms and superb in-house dining, with free Wi-Fi and a welcoming interactive lobby that is more of a meeting place than a reception that creates a walk in feel of a home living room shared with sociable friendly faces. Creating a enjoyable experience enhancing the business stay of the young traveller. CONTEMPERA is a hotel that boasts a wide range of facilities as well as modern up to date amenities to make your stay more enjoyable.

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Hotel brandsContempera Interactive lobby

Located at the ground floor of the hotel, C Floor is an interactive lobby created by Contemepra

“Do Whatever You Want When You Want It”

Holistic Living Room Workplace

Lounge Market Place

VILLAGE SQUARE

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Hotel brandsContempera Interactive lobby

Contempera’s “C Floor” = Solution

At the fashionable and chic “C Floor”, where people want to be!

Restaurant & Café for non-

staying clients:

“Let’s meet at Contempera”

One F&B Outlet with a bar for 24

hours use:

“Not only for breakfast but for

all day entertainment”

Front Desk

Shopping

Restaurant

Bar / Cafe

Lounge

Library

HARMONIZED

Relaxation lounge & cafe

with connectivity:

“Meet & Eat &

Drink & Work & Play”

Shopping facility also used as

front desk:

“Check in and out”

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“Owner -

Management”

relationship = respect

OWNER

Global network of

professionals

Accessible

management team

of experience

CONTEMPERA

“Right people doing

the right thing at the

right time”

STAFF

Being serviced with

highly motivated, well

groomed, selected &

trained staff

CLIENT

Understanding people’s business = Clients, owners & staff are equally important

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Contemepra Growth Potential With unlimited source of information, clients today are value seekers Sharing needs for services that cater to their cotemporary lifestyle Paying less but unwilling to make compromise on their essential needs Wishing NOT to be associated with budget labels representing poor lifestyle Looking for affordable lifestyle luxury Heavy reliance on functionality, connectivity, and reliability n functionality, connectivity, and reliability

GAP for Contempera Growth of mid-range hotel markets “Traveling is cheaper than ever” Ease of travel = more travel People like to travel and more people will travel Decrease in corporate-spending Opportunity for premium smart hotels at an affordable price Increase in labour cost & variable costs Decrease in cost of sales

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R O T II Softouch has been in the international Spa industry since 1997 offering pampering spa treatments with authentic ayurvedic treatments as nucleus of offered menu

Softouch was functioning as a proprietary business enterprise until end of 2001, with a view to expand its business activities across the globe. The constitution of the business enterprise has been changed to a Private Limited Company and a company by name Softouch Healthcare Pvt Ltd was incorporated under the Indian Companies Act. Softouch has registered as Softouch International FZC, in 2003, a company incorporated with limited liability under and in accordance with the laws of Ajman Free Zone, Ajman, United Arab Emirates. Softouch International FZC is now operating 18 Spas around the world in association with hospitality industry giants such as Kempinski, Le Meridien , Hilton, Grecotel, Ibrotel and Ramada. Business operations outside India are administered through this umbrella. Softouch currently operates Spas in UAE, India, Spain, Greece, Malta, Greece & Djibouti

WHO WE ARE

Sooftoenntebbusioof PriSotht

31 OUR CONCEPT

Emerging Wellness Themes & Customer Experience

•  Spa Retreats at Resorts

•  Alternative medicine – integration with conventional medicine

•  Recharge Mind, Body & Spirit – Self realization

•  Green Spa - Organic Spas

•  Consumers appreciate menus that are simple, basic and short

•  Result oriented rather than the style & type of treatments

•  Customized Treatments

•  Guidance during their first steps into the spa

•  A new shopping list is emerging e.g.: Organic, Hand crafted, Indigenous

•  Interest on Herbal health supplements

•  Spa Marketing through social media s

•  Increasing stress & need of Preventive care

•  Health Sleep at the Spa

•  Detox at The Spa

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Kempinski Hotel, Ajman, UAE

Le Meridien Al Aqah Beach Resort, Fujairah, UAE

Miramer Alaqah Beach Resort , Fujairah

Kempinski Mall of the Emirates, Dubai, UAE

Djibouti Palace Kempinski, Djibouti

Kempinski San Lawrenz, Gozo, Malta

Grecotel Olympia Riviera Resort, Kyllini, Greece

Grecotel Amirandes, Greece

Grecotel Kos Imperial Thalasso, Kos, Greece

Grecotel Cape Sounio, Greece

Grecotel Creta Palace, Rethymno, Greece

Le Meridien Ra Beach Hotel and Spa, Spain

SOFTOUCH INTERNATIONAL

WORLDWIDE PRESENCE

K

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SOFTOUCH INDIA

Softouch Spa & Ayurveda, Ramada Resort, Cochin

Divya Spa, The Leela Kempinski Kovalam

Softouch Spa, Ramada Hotel, Kochi

Softouch Spa, Sarovar Hotels , Vayalar

Shanaya Spa By Softouch, at Kempinski Ambience Hotel , Delhi

WORLDWIDE PRESENCE

Sooft

DDiv

So

S

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Outstanding and unique service delivery

Marketing prowess and strength of partners

Long-term focus/orientation of management

Global reach with few real adaptations

Low volume, high margins, high asset base

Segment focus on HNWI

High degree of forward & backward integration

STRATEGY

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H O T E L

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R O T II Softouch HOTEL Perfect place to relax, enjoy and revitalize. Its made with idea to offer in a package what others only offer as an extra service.

Softouch HOTEL has an idea to deliver fusion of hotel services and spa center. Instead of having just service of “bed and breakfast” our hotel have it all when we talk about perfect vacation. Guest will enjoy all what spa center has to offer and packages will be tailor-made for each guest .

SOFTOUCH HOTEL

Soseo

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SHS HOSPITALITY E-LEARNING ACADEMY

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Smart Hospitality SolutionsSHS Hospitality E-Learning Academy

SHS is introducing e-learning platform, training and learning solution for everybody, from beginners in hospitality to the top management. SHS e-learning academy is tailor-made for hospitality. Our e-learning team is constantly updating and upgrading e-learning platform. Users can read lessons on their own language or they can take language lessons requested from the hotel. All our reading lessons are supported by video instructions. SHS e-learning is instantly available all the time, which is main difference from the traditional curriculum. It has many advantages over standard training such as: online training progress supervision, time saving, highest possible training standards and many others advantages. Advantages of e-learning��1. Scalable – E-learning enables us to quickly create and communicate new policies, training,

ideas, and concepts.

2. Capacity and Consistency – Using e-learning allows educators to achieve a great degree of coverage for their target audience, and it ensures that the message is communicated in a consistent fashion. This results in all learners receiving the same training.

3. High Learning Retention – Blended learning approaches result in a higher knowledge retention rate. It also helps that coursework can be refreshed and updated whenever needed.

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Smart Hospitality SolutionsSHS Hospitality E-Learning Academy Advantages of e-learning 1.  Xcx 2.  Xzcx 3.  czc 4. Time and Money Savings – This one is pretty well known, and a staple of any well-done elearning program. Elearning reduces time

away from the workplace, eliminates the need for travel, and removes the need for classroom-based training.

5. Activity and ROI Measurements – If you are using a learning management system to deliver your elearning, then tracking learner progress is a piece-of-cake, and reporting on this activity is just as simple.

6. Flexible – Using elearning, you can give employees and students the freedom to learn at their own convenience, and at a pace that is right for them. Staff can be trained in remote locations and in a consistent fashion as anyone receiving on-site training.

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M E D I A & MARKETING

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Smart Hospitality SolutionsMedia & Marketing SHS has its own media and marketing services in order to provide the best and individual solution for each hotel. This way media and marketing are done by hotel professionals who understand hotel and its operations. WHY? Because hospitality people know best what hospitality industry needs. Marketing agencies usually serve a wide spectrum of clients not just in one industry but in all. Concentrating only on hospitality when we talk about marketing gives us the edge which others don’t have. Marketing and media based on hotel experience over 50 years, made individually for every client and flexible to adopt to the specific type of hotel.

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IT WEB

SOFTWARE

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Smart Hospitality SolutionsIt, web software

By providing IT services which include web and software development, SHS grants to it’s clients complete service support. SHs creates websites, newsletters, software which enables hotels to function faster and more efficiently while in the same time saving money. Online activity is important today as the time of the printed marketing material is in the past. Modern travelers doesn’t waist time, he checks in while flying on 20.000ft, organize first day on vacation while driving in the taxi or deciding what to eat from the menu while showering. Using 20 years of experience, SHS provides best solutions in this field. To be able to support its clients, SHS have office in Belgrade, Serbia from where is controlled and produced everything from media, through marketing material to te IT and web solutions. Call center is open 24 hours to support clients in every way.

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It - web - softwareHotel Applications SHS creates applications which helps hotel operations from F&B segment through room service to the hotel operations. Whether we talk about restaurants menu or room cleaning organization, we are here to provide best solution while making function and operation much more easy than doing it on traditional way. Applications are not meant to replace human factor completely but to make it more interesting and more efficient.

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It - web - softwareHotel Applications

Guest application is a bridge made to connect guest and hotel in the best way. There is no more language barrier as the app speaks your language, every order is exact. Perfect source of information about hotel, city and the country you are in. Book the massage, spa, dinner, limousine, car or anything else through the same application. Furthermore, plan your stay in hotel in advance or while on the plane. Helps the guest and the hotel.

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Our Digital menu is up to date all the time. No more waiting for agency to change the prices or content inside the menu or waiting for printing. Its all done in minutes. Restaurant guests are entertained and informed visually about all meals, beverages, deserts and all what one venue have to offer. Displays specials in the moment without need to have extra marketing material on the dining table.

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SECURITY

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Smart Hospitality SolutionsSecurity

SHS has theory that muscles with no training doesn’t mean anything. Having a security who will be trained for all and any situations is the right thing. To achieve that SHS has its own security company which takes care to have highly trained people in its hotels. Training combined with SHS E-learning Academy is the solution which provides most efficient training in a shortest possible time.

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Global Hotel TradingFF&E AND OS&E PROCUREMENT

Global Hotel Trading was founded with the specific intention of providing a comprehensive and cost effective procurement solution, primarily for the Hospitality industry. The company philosophy is to provide a bespoke service in a timely and cost effective manner whilst observing the principles of trust, integrity, respect, transparency and kindness to our clients, associates and colleagues. The company is Dubai based with offices in Europe and in the near future an office in Asia thus enabling Global Hotel Trading to source the finest products from around the world at the best prices for our clients. Many years of hands on experience in the 5* hotel industry in both operational and managerial capacities with esteemed hotel groups such as Kempinski Hotels, Rosewood Hotels & Resorts, Hyatt Hotels & Resorts and Intercontinental Hotels & Resorts, enables the management of Global Hotel Trading to fully comprehend the operational challenges and requirements of a first class hotel.This combined with extensive experience in the procurement sector is the underlying factor that differentiates Global Hotel Trading from its competitors. Global representation enables the company to provide a personal service, tailor made to suit the client’s requirements. Each project is given the due care and attention that it deserves, before, during and after project completion.

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Global Hotel TradingPROFESSIONAL PROCUREMENT SERVICES

The following services are provided by Global Hotel Trading:-

•  FF&E and OS&E Cost Consultancy•  Budget Management•  Programme Control•  Inventory Creation and Management•  FF&E and OS&E Sourcing•  Quality Control•  Management of Bid List•  Consolidation of Goods•  Freighting and Logistics Management•  Installation Management•  Complete Clear-Up Documentation•  Accounting and Control•  Payment Processing•  Project Reporting

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Global Hotel TradingBUDGETING, CONTROL AND ACCOUNTING

Budgets are compiled based on client requirements with recommendations given by Global Hotel Trading based on data compiled from past experience and knowledge of the latest products in the marketplace.The feasibility of the budget is assessed against the design proposals and quantification of all FF&E elements is undertaken to encompass varying room configurations and standards.A cash flow forecast is produced based on available information and status is reported on a regular basis to the client.Throughout the project, financial aspects of the project are closely monitored to ensure that expenditure is contained within budgetary limits. If required, a full accounts payable process can be undertaken for the client. This includes checking invoices against orders and delivery notes and preparing for payment by the client or a client funded account.The accounting personnel are in constant contact with the Project Director to ensure that settlement is made only upon full compliance with the order. Reports are customised according to the client needs and are provided on a regular basis throughout the project life.

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Global Hotel TradingCLOSE OUT PROCEDURES AND DOCUMENTATION

Before completion of a project, Global Hotel Trading will ensure that the following is carried out. •  Suppliers and installation contractors carry out adequate snagging procedures prior to instigation of any handover.•  A detailed inspection of the entire installation is carried out and an itemised snagging list is prepared.•  Manufacturers and contractors carry out all remedial works as necessary.•  A controlled, phased handover is conducted as the various areas are completed.•  All legal, safety and information documentation relating to the items supplied is made available to the operator.•  Training programmes are provided to the operator in the proper use of products supplied especially with regards to

machinery and chemicals.•  Statutory guidelines and generally accepted principles are provided to end users.•  Final account details are agreed with all contractors allowing for any retention clauses.•  Certificates, warranties and operating manuals are provided to the operator.•  The client is provided with an Operators Manual listing sources, descriptions and specifications of all items provided.

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Global Hotel TradingCLOSE OUT PROCEDURES AND DOCUMENTATION

The Principals of Global Hotel Trading have been involved with numerous hotel opening and renovation projects, some of which are listed below:-

•  Siam Kempinski Hotel and Residences, Bangkok, Thailand•  Kempinski Residences & Suites, Doha, Qatar•  W Hotel St Petersburg•  Kempinski Hotel Hybernska, Prague, Czech Republic•  Kempinski Dukes’ Palace, Bruges, Belgium•  Djibouti Palace Kempinski, Djibouti, Africa•  Sheraton Hotel Poznan, Poland•  Kempinski Hotel, The Dome, Belek, Turkey•  Kempinski Hotel, Barbaros Bay, Bodrum, Turkey•  Kempinski Hotel, Grand Arena, Bansko, Bulgaria•  Marriott Cologne, Germany•  Intercontinental Resort in Berchtesgaden, Germany•  Kilimanjaro Kempinski Hotel, Tanzania•  Zanzibar Kempinski Hotel, Tanzania•  Kempinski Giardino di Constanza, Sicily, Italy•  Kempinski Grand Hotel des Bains, St. Moritz, Switzerland

•  Kempinski Hotel San Lawrenz, Gozo, Malta•  Kempinski Hotel El Farouk, Bamako, Mali•  Intercontinental Budapest, Hungary•  Crown Plaza Hotel London, UK•  Hilton Trafalgar Square, London, UK•  Intercontinental Malta, Malta•  Rosewood Jumby Bay Resort, Antigua,W.I •  Marriott Hamburg, Germany•  Marriott Zurich, Switzerland•  Marriott Munich Airport, Germany•  Courtyard by Marriott in Frankfurt, Germany•  Kempinski Hotel, Amman, Jordan•  Kempinski Hotel Moika 22,St.Petersburg, Russia•  Hotel Adlon Kempinski, Berlin, Germany•  Hotel Vier Jahreszeiten Kempinski, Munich,

Germany •  Kempinski Hotel Courthouse, London, England

•  Kempinski Bentley Hotel, London, England•  Sheraton Hotel Sopot, Poland•  Hyatt Regency Kiev, Ukraine•  Sheraton Luxury Collection, Pine Cliffs, Algarve,

Portugal•  Hotel Taschenbergpalais Kempinski, Dresden,

Germany•  Kempinski Hotel Beijing Lufthansa Center, China•  Hotel Kempinski Baltschug Moskau, Russia

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Projects in Africa The continent of Africa is not only a vast geographic mass, but distinctly divided into ethnical and cultural blocs and economies.For this exercise we will not discuss the so called Maghreb region, that are the Arab dominated Northern African and Sahara countries.Sub-Sahara Africa can be divided into 4 major ethnic and cultural groupings:the East, excluding the Horn of Africa, comprises Uganda, Kenya, Ethiopia, Tanzania, Burundi, Rwanda.the Southeast: Zimbabwe Mozambique, Zambia, Malawi.the Midwest: Angola, Gabon, Cameroon, R Congo.the Centre: DR Congo, Central African Republic.The west part with francophone dominated countries comprises a solid bloc of likeminded nations.

Based on this there is only one solution - the new media form founded by us - the SHS online academy and the SHS e-learning.

With this new media-form of the SHS-IT-Technology the highest level will be guaranteed. Through our hospitality training features, our own SHS-IT-Centre in Belgrade-Serbia, our own film-and-photo-crew and the SHS-online-academy we can teach all our staff from life-guard until the hotel-management - we are specialized to generate tailor-made content for each hotel.

And through our SHS online-tracking-system e-learning will be controlled through the SHS-academy in Dubai.

smart hospitality solutions

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Projects in Africa Djibouti City - DjiboutiNairobi - KenyaKampala - UgandaKigali - RwandaKinshasa - DR CongoLuanda - AngolaLibreville - GabonOyala - Guinea EquatorialCotonou - BeninYaoundé - CameroonMayotte - FranceLa Réunion - FranceGrande Camore - Union of the ComorosNosy Be - MadagascarHotelgroup - Garden Hotels – AfricaCape Verde Island

asset purchase / under review / under negotiation / contracted


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Worldwide Projects

Palazzo Versace - Dubai UAEAjman Kempinski - UAEMankhool - Bur Dubai - Dubai UAEManama - BahrainHotelgroup - IndonesiaArosa - Kitzbühel - AustriaFüssen – Forggensee - GermanyLapa Palace - Lissabon - Portugal

asset purchase / under review / under negotiation / contracted


i UAE

anyugal

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Thank You

smart hospitality solutions shs · chief executive ofﬁcer of the kempinski hotel group,...

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