smart life 2.0
TRANSCRIPT
We are dedicated to be your personal health assistant.
Group Member: Rui Wang, Yueh-Hsun,Lee, Chufan Zhang, Chao-Hui Yin
Health Lifestyle
Exercise Drink More Water
Peace Of Mind
Eat Well
Walk More
Meditation
Read Inspirational Books
Eat More Fruits
Product Concept
B2C
Automatically collect data from your wearable
device
Provide personal health report include nutrition suggestion to our users
Encryption Database
SMART LIFE
Market Size
3.32
1.745.23
1.420.36
Wearable Technology Market $Billion 2015
Health, Medical, Fitness, Wellness-RegulatedHealth, Medical, Fitness, Wellness-UnregulatedAdvancedIndustrial, Commerical, MilitaryFashion & Other
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COMPETITION
Google Health&
Android Wear
Apple HealthKit&
Apple Watch
Microsoft Health Vault&
Microsoft Band
SMART LIFE
Which of the following wearable technology brands have you ever used?
What brand are you using now?
0 0.15 0.3 0.45 0.6
Others Garmin Jaebone up FibitAndroid Wear Apple Watch
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sell our product to customer
through wearable companies
Selling through intermediaries/Direct selling (B2C)
medical Research centers, wearable
companies
Direct selling (B2B)
Channel SMART LIFE
Introduction (3-5 years)Ease of use for the potential customer.
The basic service will be totally free to use.
Growth Stage (at least 5 years)Create better brand image.
Implemented the strong promotion plan.
Maturity Stage (between 10 and 20 years)Customization of the product & additional personal service.
Build strong brand loyalty.
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B2CServices Introduction
We designed to provide customers
Professional adviceHealth Report
Reward System
Advertising
Social Network
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Conjoint Analysis
Conjoint Analysis avaliable not avaliable
professional advice 1 0
reward system 1 0
advertising 1 0
social network 1 0
free not free
price(per year) $0 $40
20
5Variables
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point(1~100) professional advice
reward system advertising social
network price
58.00 1 0 0 0 US$ 0.0066.40 1 1 0 0 US$ 0.0079.50 1 1 1 0 US$ 0.0092.75 1 1 1 1 US$ 0.0069.50 1 1 1 0 US$ 40.0076.75 1 1 1 1 US$ 40.0090.30 1 1 0 1 US$ 0.0074.60 1 1 0 1 US$ 40.0062.00 1 1 0 0 US$ 40.0062.75 1 0 1 0 US$ 0.0050.65 1 0 1 0 US$ 40.0074.85 1 0 1 1 US$ 0.0065.00 1 0 1 1 US$ 40.0070.35 1 0 0 1 US$ 0.0054.30 1 0 0 1 US$ 40.0048.60 1 0 0 0 US$ 40.0053.75 0 0 1 1 US$ 0.0030.85 0 0 1 1 US$ 40.0034.50 0 1 0 0 US$ 0.0017.95 0 1 0 0 US$ 40.0043.75 0 1 0 1 US$ 0.0032.80 0 1 0 1 US$ 40.0044.25 0 1 1 0 US$ 0.0031.75 0 1 1 0 US$ 40.0043.50 0 1 1 1 US$ 0.0036.90 0 1 1 1 US$ 40.00
Intercept 21.77Professional advice 37.14Reward system 12.25Advertising 7.43Social network 12.05
Price -0.31
Average Rating
Regression Analysis
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B2C Services Detail
Professional advices/ Health report
Professional advices according to customer’s daily exercise state and eating habits
Providing weekly Health report based on customer’s health data measured by his or her wearable devices
Professional adviceHealth Report
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B2C Services Detail
Reward systemCOUPON on sportswear products and wearable devices:
Giving rewards when customers reaching some exercise targets Tracking customer’s sportswear using situation
Collect data for companies Remind customers when need to change and give coupons on their favorite
items
Reward System
B2C Services Detail
Social network
Chatting
Sharing
Friends
Review
Location
Social Network
SMART LIFE
B2C Services Detail
Advertising
Providing sportswear and wearable devices advertisement based on customers’ preference
Customers also can label favorite products; They may get coupons on these products
Advertising
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0
2000000
4000000
6000000
8000000Bass Model
p= 0.002q= 0.09
m= 301000000
B2C Sales forecast SMART LIFE
B2B Services Introduction
Medical Institution
Sportswear Company
Wearable Technology
Industry
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B2B Services IntroductionMedical Institution Sharing the database
Medical Institution
Automatically upload health data from customers
Providing weekly health
report
Medical research purpose
Using database from Institution
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Sportswear Company
Advertising
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Tracking consumers’ product using situation
Decrease the product analysis cost for sportswear cooperation.
Help business cooperator track customers’ using situation.
B2B Services Introduction SMART LIFE
B2B Services IntroductionWearable Technology Company
Cooperation
Discount
Advertising Payment Market Promotion
Attract more customers
Wearable Technology
Industry
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