smart list growth tactics for slideshare
DESCRIPTION
Getting email subscribers is easy, right? Not in this new world of shorter attention spans and premium visual space. This webinar will not only remind us of what's important in obtaining new email subscribers but also some fresh methods.TRANSCRIPT
Smart Tactics for Growing Email Subscribers
Kristen Gregory, Manager of Strategic Services @kristengreg
Bronto Webinars
blog.bronto.com
community.bronto.com
@bronto
Bronto Nation
www.bronto.com/bpd
Thank you for attending
Q&A
Recording
Topic Suggestions?
Housekeeping
Our Contest
Smart Tactics for Growing Email Subscribers
Kristen Gregory, Manager of Strategic Services @kristengreg
PERMISSION is the foundationfor your email program’s success.
Proven Ways to Grow Your List Organically…
…On Your Site
Does Your Sign-Up
REALLYStand-Out?
Start Simple:
Be visible.
Be omnipresent!
Be enticing! Sell the sign-up & incentivize.
Pop-up sign-up
Simple Sign-Up Adjustments…
…Can Mean Big Sign-Up Boosts
Blooms Today: Offering instant savings
Roku moved their sign-up from below the fold…
…to right below the eye-catching “Buy Now” button.
… but make sure that the email sign-up is explicit!
• Free ebook downloads
• Free checklists or guides
• Contests/sweepstakes/quizzes
• Registering for webinars/off-line events
• Using widgets/calculators to get people engaged
These tips also apply to attracting sign-ups via these web tactics:
Don’t forget the checkout!
Make sure you also have a sign-up CTA:
• On your blog
• If you offer some kind of wishlist functionality on your site. Get the address; ask for marketing permission.
…Via Your Email Messages
Forward-to-a-Friend/Friends-and-Family offers
Forward-to-a-Friend
Share-With-Your-Network (SWYN) links
Refer-a-Friend programs
…Using Social Media
Drive sign-ups on Facebook
Take advantage of Twitter
Boost social followers to leverage multi-channel marketing
…Leveraging Mobile
Texting to join
Using QR codes for sign-up pages
Get the opt-in via mobile apps
…With Partners
Co-reg done right
Other Ideas
Leverage iPads or kiosks in-store.
Consider offering e-receipts.
Even more ideas:
• Motivate call center or store employees.
• Print URL (or QR code) on marketing materials. Think outside the box: back of receipts, on bags/boxes, price tags, etc.
• Use catalog or fulfillment inserts.
• Gather names during special events through iPad app or raffle.
Thank YouKristen Gregory,Email Marketing Strategist at Bronto Software
[email protected]@kristengreg
Thank You for Attending!
[email protected]@bronto.com
Account Management
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‑ Random Name Drawing
‑ Bronto T-Shirt!!!!!!!!!!!