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TRANSCRIPT
CARTOLOGY
segmentation and targeting.
A scary fact:
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*Forrester Research: 2014 Automated Marketing Report
94% of eCommerce companies still don't segment their customersto send high converting lifecycle email marketing campaigns.
Top 5 reasons why...
?“It’s really complicated to set up through our
current platform”
“I can’t get enough time from the IT guys
to implement”
“It’s not a quick win even though we know
it could be.”
“It’s an expensive exercise and we don’t
have enough time”
“It requires skill sets and resourcing we
don’t have internally”
*Forrester Research: 2014 Automated Marketing Report
What we doWe manage the entire setup and implement of lifecycle email campaignsfor eCommerce companies:
Welcome
Browsing RetentionPost Purchase
Welcome series
Abandon cart
Replenishment campaigns Loyalty - VIP
campaigns
Churning customer campaign
Product recommendation
product/brand announcements
Browsere-targeting Rating and
review
Purchase frequency campaigns
Reactivation campaigns
Abandonon-site search
Behavioural cluster campaigns
Member get member
Post purchase welcome
Plus we also manage:
Unlimited email sending
Unsubscribe management
Responsive template design
Creation of subject lines
Creation of automation rules A/B Testing & optimization
Real time reporting access Supression logic rules
127 million additional revenue generated for clients.
53 billion lifecycle emails sent and a/b tested.
375 customer segments created.
83 eCommerce companies we’ve worked with including...
Our track record
Some sample campaigns
Abandon cart series
Open rate: 33%
Conversion Rate: 12%Revenue Uplift: 2.5% Revenue Uplift: 4.3%Revenue Uplift: 7.6%
Open rate: 54%
Conversion Rate: 27%
Open rate: 42%
Conversion Rate: 19%
Post purchase campaignsRetention campaigns
Don't take our word for it...
Review objec-
tives and devel-
op campaign
strategy.
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We integrate
and implement
the platform on
your website
DAY
1
DAY
21
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We'll create a
responsive email
template theme
for your
approval.
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We'll create the
automation and
suppression
logic for each
campaign.
Getting started...
Final testing and
client approval
of all campaigns.
Turn everything
live!
Send SmartMail Now!
e. [email protected]. [email protected]. www.smartmail.io
CARTOLOGYSmartMail
CARTOLOGYSmartMail
CARTOLOGYSmartMail
CARTOLOGYSmartMail
New YorkTel Aviv
MelbourneSydney