smart mobile strategic apps development
DESCRIPTION
Smart Mobile Strategic Apps DevelopmentTRANSCRIPT
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New Channel
App is NOT WebWapp is Crap
Channel has adifferent Character
“So, What do we do on Mobile?”
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Define Design Develop Deploy
Approach
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Define
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It is NOT
about Technology…
It is about People!
Isn’t it about Time?
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Be Relevant
Aware ContextIntention
What are we Doing?
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Complete your Strategy
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Design
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Features and Functionality
InformationFlowScreens
NOT One App to rule them all.
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Recognizable Blend
App ConceptDevice GuidelinesBrand Guidelines
Moodboard
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Touch and Turn
One Button, One FunctionSize Matters
“Hold On, a User is”
Prototype
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Develop
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App Center, IndiaApp Center, FranceApp Center, HollandApp Center, SwedenApp Center, USA…
Globally coordinated.
Local Touch, Global Reach
Technical Implementation
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IdentitySecurity(Web)Services
Connect and Integrate
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Test, Test and Re-Test
TestTestTest
CodeIntegrationBeta
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Deploy
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Package and Distribute
Different MarketsDifferent Rules
MeasureDownloadUsage…
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Promote and be found
WebPhone
PrintStreet
SocialMobile
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D-One?
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Do It Again!
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Do it Again/Dispose
Keep ImprovingLeave room for ImprovementRelease Regularly
Kill Misfits
Engage other Platform(s)
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Discover
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Position
Direction
6D APProach
Define Design Develop Deploy
Do-it-again
Discover
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SummaryStart from User PerspectiveIt is not about Technology, its about People
Deliver, Listen, AdaptIts not a Project, it’s a Process
Choose Channels StrategicWeb, Print, Social, Phone, Radio, TV, Mobile
