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Yves Caseau, EVP, New Products & Innovation November 15 th , 2013 V0.2 Smart Self: Personal Connected Objects and Smart Services in our Digital Lives

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Yves Caseau, EVP, New Products & InnovationNovember 15th, 2013V0.2Smart Self:Personal Connected Objects and Smart Services in our Digital Lives

N / 12Smart Self Yves CASEAU November 20131

We will be massively outnumbered by smart personal devices Multiplicity of connected devicesAlready a huge number of form factorsSpecialization versus genericityMultiplicity of input styles even if dominated by touch today

Part 1Personal Smart Objects

The Cloud is the pivot of our digital lifeThe right to pick whichever device suits youAt any time, in any circumstances

So many uses at our fingertipsEver-increasing (cf. Smart Homes)Key roles of new sensorsCapturing a smarter and more digital environment

N / 12Smart Self Yves CASEAU November 2013

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The Smartphone at the Heart of the SANSelf Area NetworkDynamic piconet whose center is the userLow power Bluetooth as an enablerBrings connectivity & storage to all kinds of accessories

Part 1Personal Smart ObjectsSmartphone and (satellite) accessoriesWatch, glasses, earphones, penSmart locks (e.g., bikes)Wearable sensors (e.g., Nike Fuelband)

Distributed wearable computersFrom clip-on body accessories to smart clothesEmbedded SIMs => many independent nodes (future watches)Smart Self = Digital identity is the center (Information system view)

N / 12Smart Self Yves CASEAU November 2013

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Smart Communicating Objects Interact with Smart SelvesCarsConnected cars are everywhereA SIM card in each car From connected to smart, from smart to autonomousPicoNet intersection produces personalization

Part 1Personal Smart ObjectsHomesSmart Homes are full of connected objects (cf. 2nd Part)Touch screens are user-friendlyThe home welcomes you = Net interaction

Smart EnvironmentSurveillance (cameras, drones, .)RFID objectsGeo-location of Web Services:API to the real world environment (weather, traffic, etc.)

N / 12Smart Self Yves CASEAU November 2013

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Digital Life & Web SquaredPart 2:Digital SelfWeb Squared (Tim OReilly & J. Batelle)Separation of physical and virtual world becomes obsoleteReal world become an input device to the Web (clickable environment from J. De Rosnay)Virtual world takes control of real one through connected objects (automation)

Digital Life SquaredAssisted livingEnriched Digital AvatarsRicher digital content (games, augmented reality, )

Digital LifeContents (photos / video / music / )Internet as a virtual worldObjects (smartphones ) & apps

sensorsactions

Digital selvesassistanceEnriched contentdigitalpresence

N / 12Smart Self Yves CASEAU November 2013http://readwrite.com/2009/08/04/web_squared_when_web_20_meets_internet_of_things#awesm=~on8WafNpbwulqC5

Quantified SelfPart 2:Digital SelfMeasure everythingsensorsSteps / BP / weight / glucose / Nano technology revolution in sight

Know thyself Data mining (history)CorrelationsSystemic training

Share with othersDigital self (enriched !)Communitiesgamification

N / 12Smart Self Yves CASEAU November 2013http://en.wikipedia.org/wiki/Know_thyself gnthi seauton6

Better Health Through Smart TechnologyPart 2:Digital SelfWell-being, soft and hard e-Health

Quantified Self brings a (necessary) revolutionBetter data (cf. E. Careel)Big data (cf. Google Flu)Lifestyle change (feedback required )

Quantified Self is not for everyone gamificationCoachingCooperation with health insurance organization

Soft e-Health

Life StyleBodyFunctionsDiagnosisCurehard e-HealthmeasuremeasuremeasuremeasureB2B: health care professionalB2C : self-care& well beingFollow-upmeasure

N / 12Smart Self Yves CASEAU November 2013http://mobihealthnews.com/24678/slideshow-11-free-apps-that-might-be-eating-away-at-weight-watchers-earnings/

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Digital Self to Digital Self : Communicating implicitlyPart 2:Digital SelfSharing is communicatingBoundaries are blurring The richer the digital life, the more we have to shareapplies to professional world !Never ending stream of communication apps One-to-one & community based

Extended presenceFrom visio to tweets, all forms of digital self Critical to overall communication efficiency:reduces setup costs of communication transactions

StigmergyFrom location-based to environment-based communicationAugmented realityFrom 2.0 ESSP to Digital project rooms

N / 12Smart Self Yves CASEAU November 2013Andrew McAfeecoined the term Enterprise 2.0. He defines it as the use ofemergent social software platformsby organizations in pursuit of their goals.

http://en.wikipedia.org/wiki/Stigmergy8

Zero clicks promiseBased on context (presence, localization, sensors, )Based on anticipation/forecast (schedule, Web services, ...)Based on machine learning (Big Data)Rule basedScenarios (life moments)Pattern who x when x where x what x why => action

Implicit & explicit

Smart Technology is Indistinguishable from Magic Part 3:ContextualServicesThe power of learningFrom usage logs & sensors tracesMachine learning at work .Cf. calm computing(learn but stay in control )

Why now ?SensorsTouch screensBig dataComputing power, e.g., facial recognition

personalizationintentionlocalization

N / 12Smart Self Yves CASEAU November 2013Arthur C. Clarke's 'third law' is "Any sufficiently advancedtechnology is indistinguishable from magic."Contextual http://www.theverge.com/2013/10/24/5024652/cover-android-lock-screen-context-movement9

Larry Page vision (Zeitgeist, London, 2010)Experience maximization theory (post-modern )Explore the world / too many choices Short-term forecastGoogle NowAssisted livingBased on anticipation/forecast (schedule, Web services, ...)Based on machine learning (Big Data)

Your Avatar is always one steap ahead of you Part 3:ContextualServicesThere will come a day when it will be hard to believe that it was possible to live without short-term forecast (Laurent Gouzne)Strength of Big Data for short-term forecasting (ex: Waze)Based on anticipation/forecast (schedule, Web services, ...)Simulation & Artificial intelligence

N / 12Smart Self Yves CASEAU November 2013Contextual 10

The Intention EconomyFrom push to pull (marketing & sales)we are NOT always ready to buy somethingRelation > conversation > transactionthe merchant is an agent for the customerFrom user-centric to user-driver servicesBuilding an organizations core competencies into API is an economic imperative Craig BurtonKnowing your most intimate wishes Part 3:ContextualServicesExplicit IntentionScheduleTODO lists (e.g., groceries)Wish list (VRM)Implicit IntentionWeb retargeting (Criteo)Big dataSocial network analysis (homeophily)

N / 12Smart Self Yves CASEAU November 2013Craig Burton est lancie patron de Novell qui a dfini la stratgie (Netware = Network Operation System)http://www.searls.com/burton_interview.html11

Conclusion Number of personal devices ever increasing, unified through the cloudNumber of devices follows the fraction of time spent on lineCloud as pivot

Digital life and real life are deeply meshedNew forms of communicationDigital Well-being

Smart Self: Assisted Living through the mediation of connected personal devicesSensors for an improved connection to the environmentCloud artificial intelligence

N / 12Smart Self Yves CASEAU November 2013

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