Smart  TV  Essen-als

William  Tam  Smart  TV  Planner  

MediaTek  LinkedIn:  William  Tam

Smart  TV  vs  IPTV Smart  TV IPTV

a.k.a Connected  TV  Internet  TV  

OTT

MOD  (Taiwan)  Orange  (France)  BesTV  (China)

Sample  Device TV  (Samsung,  Toshiba,  …)  

Box  (Apple  TV,  Roku,  Android  box,  …)  

IPTV  Box

Service  Source   Internet Intranet

Service  Provider

Internet  Service:  YouTube,  NeNlix,  Skype,  …  

TV  Makers:  Samsung,  Toshiba,  …  

Broadcaster:  BBC  (Catch-­‐up  TV)

ISP  (xDSL,  Cable,  …)  

Where  to  buy? Consumer  electronics  Retail  Stores

Rent  from  ISP    (Free  in  usual)

The  “Lean  Back”  InteracUon Smart  TV Smart  Phone  (Tablet) PC  (NB)

Lean  Back in  between Lean  Forward

Remote  Controller,    Voice(?),  Gesture(?) Touch Keyboard  +  Mouse

Living  Room Anywhere  (including  Toilet) Desk  (Office,  School,  …)

Entertainment Entertainment  &  ProducUon ProducUon

UI/UX  Design  for  Lean  Back Lean  Back  UI/UX Lean  Forward  UI/UX

vimeo.com/couchmode vimeo.com

5-­‐Way  NavigaUon  (éêçè⏎) Keyboard  +  Mouse

Lean  Forward  Design  (vimeo.com)

Lean  Back  Design      (vimeo.com/couchmode)

Smart  TV Smart  Phone  (Tablet) PC  (NB)

IC You-­‐Know-­‐Who MediaTek,  

Qualcom,  Nvidia,  Apple,  Samsung

Intel,  AMD

ApplicaUon  Framework

????????  That’s  why  you  are  

here!

iOS,  Android,  WP,  Firefox  OS,  …

Windows,  Mac  OS,  Chrome  OS,  Ubuntu  

(Linux),  …  

ApplicaUons Video  Streaming Anything  for  mobile    (include  flash  light) Anything  on  Desk

Sodware  ApplicaUon  Framework

Content  is  the  KING Let’s  take  NeFlix  as  an  example  •  NeNlix  accounts  for  1/3  of  all  North  American  bandwidth  

(9pm~12am)  with  ~  29M  U.S.  subscribers  –  Blockbuster  filed  for  bankruptcy  (2010)  

•  Google  expressed  interest  in  acquiring  NeNlix  for  $17.9  billion  (2012)  

•  FY2012:  Revenue  $3.6B,  Total  content  library  $2.8B  (78%)  –  May’2013:  Disney  –  Jun’2013:  DreamWorks  –  Aug’2013:  TWC  

•  Original  Programs  –  House  of  Cards  (2013)  

KING  List [TV  Makers]  Content  ★  Audience  ★★★

Samxxxx:  Bada,  Tizen  Toshixx:  Smart  TV,  Cloud  TV  Lx:  NetCast,  Google  TV(2012),  WebOS  Panaxxxxx:  Viera  Connect  Phixxxx:  Smart  TV  Alliance  Soxx:  BIVL,  Google  TV(2010),  …  中x盟  (China  Android  TV):  China  TV  Makers

[Broadcasters]  Content  ★★★  Audience  ★★

HbbTV  BBC  iPlayer  Ginga  (kind  of)

[Internet  Services]  Content  ★★  Audience  ★★

YouTube  NeNlix  Hulu  Amazon  

Smart  TV  Technology Technology

Hardware [Same  as  Smart  Phone]    •  CPU,  GPU  [Different  from  Smart  Phone]  •  Picture  Quality  Engine  •  Higher  ResoluUon  Video  Decoder  

•  720p  (mobile)  vs  1080p  (tv)  •  1080p  (mobile)  vs  4k  (tv)  

•  Trusted  ExecuUon  Environment  (Content  ProtecUon)

UI/UX Lean  Back  Design

ApplicaUon  Framework

•  Proprietary  (TV  Makers,  IC  Makers)  •  from  “Adobe  AIR,  Qt,  CE-­‐HTML,  Konfabulator”    to  HTML5  •  Others  (ConfidenUal)

DRM Microsod,  Google  (Widevine),  Marlin,  IPTV,  …

AdapUve  Streaming HLS,  DASH,  Microsod,  Google  (Widevine),  ….

For  Developers

•  Do  you  have  Content?  •  Do  you  have  Good  Partners  (KING)?  •  Do  you  know  Lean  Back  Design?  

You  really  want  to  Join?

QuesUon?

About  the  Speaker William  Tam  •  Major  in  E.E.  and  MulUmedia  •  5+  year  on  TV  Product  Planning  –  Planner  of  Smart  TV  

•  Broadcom  closed  DTV,  Blu-­‐ray  chip  units  (2011)  –  Planner  of  Video/Audio  Related  Technology  –  Advisor  of  TV  Makers’  Product  Plan  –  NegoUator  of  IP  Licensing  –  InvesUgator  of  Internet  and  Ads  Business  Model  

•  8+  year  on  Embedded  System  Engineering