smart ways of distributing content for seo
DESCRIPTION
Tips an ideas on how to market your content for Search Engines and Social Media Marketing. Tracking and Repurposing contents is the key when it comes online marketing.TRANSCRIPT
Smart Ways of Distributing Content on Social Media &
Search Engines.
Hardy Azeezwww.digitalspot.com.au [email protected] me on Twitter: Hardy azeez or Digital Spot
What is SMO and SEO?SMO is Social Media Optimisation and SEO is Search Engine Optimisation, Together they are the salt and pepper of online marketing.
SMO and SEO is the art of making your website content more relevant, searchable and likeable for your target audience on Search Engines and Social Media.
How to take advantage SEO & SEM?1. Research 2. Write 3. Distribute4. Repurpose 5. Repeat
ResearchGet online and find out what people are looking for. ● Evaluate what your core products and services
are● Understand your online content ● Understand Supply and Demand from content
perspective
Write1. Write based on your research2. Write regular blogs3. Answer common questions4. Build a regular audience/readership5. Create custom mailing lists6. Auto pilot newsletters per product or service7. Do NOT sell, educate…!!!
Distribute1. Create a Facebook page & promote it2. Post all your blogs to facebook with link back3. Create a Twitter accounts & join/start a conversation4. Learn about #Tags and @users5. Create a Google+ & distribute your content6. Create short simple educational videos & Distribute
1. Make a blog out of a presentation2. Create at least 2 tweets, 2 facebook posts, 2 Google+
Posts and 2 linkedin posts from the blog with backlinks.3. Create an explainer video from the blog4. Create a white paper/downloadable from your blogs5. Create a mailing list form downloadable6. Create an autopilot newsletter distribution
Repurpose
Repeat the posts on social mediaQ1
Q2
Q3
Q4
Q1-R
Q2-R
Q3-R
Q4-R
Paid Ads
1. Who is serious about online business?NOW!
2. Who is confused?
4. Who does not have the time for this?3. Who thinks this is too much work?
Online Platforms - How to find audienceSocial Networks - Facebook, Linkedin, Twitter...
Video Sharing - YouTube, Vimeo, Hulu...
Audio/Podcast Submission - iTunes, Stitcher, SoundCloud, Bandcamp...
RSS Feeds - Reddit, Digg, inbound.org...
Online Platforms Cont...
Blog Aggregators - AllTops, Ice Rocket...
Business Listing sites - Foursquare, Yelp and Yellow pages...
Ebook Submission - Ebook88, Ebookee, Feedbooks...
Paid Ads & Directories - Yahoo Directory, Exactseek…
Slide Sharing - Slideshare, AuthorStream, SlideServer, myPlick, PowerShow, Zoho...
Infographic Submissions - Visual.ly, graphs.net, Nerd graph...
Website Analysis Tools
Google page speed, Adwords, Analytics, Webmaster toolsSEM RushWoorankWeb CEO
Management Tools
● TweetDeck● HootSuite● Social Mention● HubSpot
Digital Spot Keep an eye out on http://digitalspot.com.au
For now lets have a quick look at http://mapatweet.com to give you an idea..
Things to Avoid
Link FarmsHidden TextDuplicated Blogs/ContentQuantity of bad links and focus on Quality of linksKeyword heavy content
