TFMA2013 - Smarter Marketing Sage CRM 1

Sage CRMMarket SmarterHow CRM can Accelerate your Marketing in 2013David Beard

CRM Principal

@talkcrm

TFMA2013 - Smarter Marketing Sage CRM 2

Overview- CRM at its core- E-marketing at its core- Why E-marketing needs CRM?- Why CRM needs E-marketing?- Why integrated E-marketing is a

better experience?

CRM points the user in the right direction allowing them to focus on their business

TFMA2013 - Sage CRM - Social CRM what it is and how to implement 3

TFMA2013 - Smarter Marketing Sage CRM 4

CRM at its CoreRelationships

– Help companies manage and improve their relationships with their customers

TFMA2013 - Smarter Marketing Sage CRM 5

CRM at its CoreInsight

– CRM delivers deep insight into each relationship as it pertains to the overall business

TFMA2013 - Smarter Marketing Sage CRM 6

CRM at its CoreBusiness Process

– CRM points the user in the right direction allowing them to focus on their business

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E-marketing at its CoreReach

– Develop and nurture relationships

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E-marketing at its CoreGrow

– Create new relationships– Develop deeper knowledge of existing

relationship

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E-marketing at its CoreQualify

– Allow profitable relationships to surface

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E-marketing at its CoreAutomate

– Set it and forget it

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Why E-marketing needs CRMMore than Contact Information

– The message can only be as good as the data allows it to be.

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Why E-marketing needs CRMRelevancy

– Batch and blast marketing doesn’t work– With insight comes focus – focused

messaging, focused target group

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Why E-marketing needs CRMPersonalisation

– Merge database information to make it feel completely tailored to the recipient

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Why E-marketing needs CRMMeasurement

– CRM is more than contact management… e-marketing adds to the overall story told within CRM

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Why E-marketing needs CRMData Access

– Sage’s CRM applications are integrated into Sage’s ERP and Accounting Products …more data more relevancy

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Why CRM needs E-marketingData Becomes Information

– Give the user a reason to think..“So if I enter this.. Then what happens?”

– Suddenly see the benefit of “accurate & timely data”

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Why CRM needs E-marketing Full Circle Information

– CRM is static unless it is fed and driven by information

– CRM pushes information to e-marketing and e-marketing feeds data into CRM to make it more intelligent

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Why CRM needs E-marketingMarketing Drives Sales Engagement

– E-marketing results inform the Sales about the customer

– If the next step is to call a hot prospect as a result of E-Marketing marketing messages then Sales are happy

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Why CRM needs E-marketingData Freshness

– Opt out– Correct bad information– Product interest - surveys

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Why Integrated is BetterData Lives in One Place

– Don’t have 2 systems

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Why Integrated is BetterAutomation

– Data drives Marketing activities– As the data in the CRM changes, so does

a target group– As E-Marketing interaction occurs - CRM

is informed

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Why Integrated is BetterResults Alter the Sales Experience

– E-marketing activity feeds sales automation activity which feeds E-marketing activity

– Cycle continues to qualify and ultimately close

– More informed– More efficient– More confident

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Why Integrated is BetterHistory

– Put the R back in CRM– Its about Relationships..– E-Marketing is part of that

TFMA2013 - Smarter Marketing Sage CRM 24

Why Integrated is BetterIts Where You Live

– What happened lives where you live– CRM

Achieving Business Success with on premise or online CRM 25

Sage CRM MarketSmarterHow CRM can Accelerate your Marketing in 2013

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David Beard

CRM Principal

@talkcrm