Smarter Packaging:Enabling Product Protection and Brand Assurance for Paper-based Packaging

Michael MarksPACK EXPO | November 2014

Has this ever

happened to you?

©2014 H.B. Fuller Company

Customers have the power to

instantly influence your brand

And all is well with your brand perception

until something bad happens.

What are some of

the leading causes

of package failure?

Cold, damp, frozen environments.Packages can lose over half of their initial strength.

©2014 H.B. Fuller Company

Package misuse.There’s often little control over what the supply chain does to your packages.

Poor package design.Packages can be functional, but not optimized to meet your needs.

What are some of the other industry trends affecting packaging?

Less impact on the environment.One benefit of paper-based packaging is recyclability.

Improving profitability.Use less material and optimize space.

Retail trends.Shelf-ready packaging that is easy to open and display.

12

Retail trends.Protecting products with boxes that do not require knives.

Consumer wants.Bulk prices with the benefits of portion size and convenience.

Given all of these challenges, how do you preserve your brand experience?

©2014 H.B. Fuller Company

Smarter packaging.

• Stronger

• More reliable in the supply chain

• Easier to open

H.B. Fuller package examples

©2014 H.B. Fuller Company

Handle and hand hole reinforcement

Benefits

• Product protected all the way through supply chain

• Potential paper reduction

• Cost savings, process improvement

• Maintained brand image

• Happy customers

©2014 H.B. Fuller Company

Containment – bulk packaging

Benefits

• Stronger, bulge resistant package

• Reduced product loss

• Maintained brand image

• Happy customers

©2014 H.B. Fuller Company

Score line & bulge reinforcement

Benefits

• Package failures reduced

• Stable in pressurized conveyor/wet environment

• Translated design to on & off-shore packers

• Maintained brand image

• Happy customers

Retail-ready packaging & easy opening

Benefits

• Clean opening

• Reduce paper usage by > 30%

• Compared to 2 piece systems

• Single in-line process at line speed

• Clean opening with no BCT impact

Retail shelf-ready opening: 2 to 1 piece box

Challenge

• Costly 2 piece box

• Desired cost reduction

• Manual packing line because of box design

Smarter packaging

• 35% paper saving from one-piece shipper to display box

• 50% increased productivity using automated packing line

• Maintained compression strength

award winner

Connecting

what

matters.

© H.B. Fuller Company, 2014 This presentation is for informational purposes only and does not constitute an offer by H.B. Fuller to sell or a warranty of any kind.

Thank you!