1. SmartFin Services Overview1

2. Executive Summary About SmartFin Service Lines Methodologies Cost Effective Solution Benefits of Outsourcing Value Addition Case Studies Organization Chart The Team Testimonials 2 3. SmartFin Services SmartFin Services is a division of Smarthaas Management Services Private Limited. The company was founded in 2004 by Baskar Agneeswaran, a Chartered Accountant with p y y g extensive expertise in Business Process Outsourcing. It was Baskars passion for accounting that made him found a company that concentrates on providing Offshore Accounting Services. SmartFin has been providing complete Accounting Solutions to Real Estate companies in the US since inception. Also provides Accounting and financial services for Indian clients in various industries p g Started with 4 personnel in 2004 and now having close to 100 (on-site as well as backoffice)3 4. Service Lines Lines of Services CONSULTING IT OUTSOURCED ACCOUNTINGCONSULTING SERVICESIT SERVICESOUTSOURCED ACCOUNTING SERVICES4 5. Service Lines Consulting Business Process review (BPR) and A B i P i d Accounts P Process review (APR) iIT Services Custom Reports Implementation/Migration Integration services - Integration services around Yardi/MRI like integration with Office 365, SharePoint etc. BI/Dashboard/Portal servicesOutsourced Accounting End-to-end accounting solutions offshore accounting services from India. From AR/AP accounting to monthly financial statements and investor reports 5 6. Methodology APR (Accounts Process Review) What Identify Processes that can be outsourcedHow Identify methodology Onsite Vs. OffsiteHow Better Best Practices TechnologyWhen Timeline Phases6 7. Cost Effective Solution By Outsourcing accounting process to SmartFin Services, operational costs can be reduced by 50 60%. Here is what a mid-sized Real Estate client who offshores 15 resources to SmartFin would save:The table only reflects typical direct cost savings through Offshoring. There could potentially be more cost savings through implementation of better technology, systems and processes. These Th vary from client t client. f li t to li t 7 8. Benefits of Off Shoring8 9. Value Addition Industry Best Accounting Practices implementation Efficient Turnaround time on Deliverable Continuous Process Improvements Automation techniques fully optimized Cost Effective Solutions Complete paperless processing solutions Reduction of accounting resource/efforts at clients end Enhancing clients acquisition/expansion b d d h E h l / bandwidth9 10. Case Study Consulting Services Client: A fast growing MultiFamily company based out of Oakbrook, Illinois. The client has 6000 apartment units across Midwest. Number of Consultants engaged for the project: 3 Consultants Time taken for project completion: 3 Weeks Few (out of many) instances where SmartFin helped in setting up processes : -SmartFin did Accounts Process Review (APR) & reengineered clients processes client s by systematic analysis and revisiting workflow along with software tools and implemented industry best practices to enhance the efficiency, productivity and ffi i d i i d quality. The team of experts first identified the pain areas and re-invented & implemented best practices and also suggested automation tools with complete consideration of clients requirement, timelines, resource availability and compatibility. compatibility10ItemsProcess Improvements ImplementedAP - Invoices workflow - Delayed payments to vendorsSet up the protocols (invoice approvals) and fixed a turnaround time for invoices to be processed later helped client implement an AP workflow tool.AR - Tenant rents - Unorganized workflowRevamped AR processes to ensure rigid closure date, Rent posting and established hierarchies for posting receipts. etc.Optimum utilization of software tools and automationImplemented Custom reports in specific areas. Set automation tools for getting over manual processes. Later implemented share-point for workflow and for paperless office.Roadmap for outsourcingThe outsourcing roadmap provided the client an opportunity to save over a million dollars over a period of 3 years. Later off shored clients end to end accounting and delivered the same.CommunicationDeveloped a portal to raise service tickets across the organization for better tracking and quick resolution resolution. 11. Case Study IT Services Client: A large multi-family property management firm based in the Georgia, United States. Number of Consultants engaged for the project: A team of 4 consisting of one functional consultant, one project manager/technical consultant and 2 developers Time taken for project completion: 6 monthsBusiness Challenge Client is on a hosted version of Yardi and had an IT roadmap to be executed. Struggled long, lead times for custom reports and high cost of report writing. SmartFin developed a structured approach to work through client needs and addressed the following in a phased manner. Development of 33 Custom Reports. Integration of hosted Yardi to Microsoft Office 365 Built a customized SharePoint portal for hosting reports Advised the client on Creation of an investor portal with relevant reports which was applauded by the client and executed to perfection d d fCost Savings Client made remarkable saving and returned with more customization requests, by extending their scope of work11 12. Case St d O t C Study Outsourced Accounting dA ti g Client: A fast growing Real Estate company based out of Dallas, Texas with $1.2 billion worth of assets with 600 employee base. The company holds multiple portfolio across verticals like Multifamily, Retail, Construction, Hospitality etc. Number of Consultants engaged for the project A team of 15 Accountants & Senior Accountants and 1 Accounts Manager and 1 Offshore Controller Time taken for project completion Ongoing project Delivery Centre Chennai, India SmartFin, SmartFin through a process oriented approach determined the best loading patterns in the finance teams and came up with the most optimum staffing patterns to meet client needs. Combined with off shoring, this approach has yielded savings of over 50% for the client.Critical value additions apart from transitioning & setting up processes Implemented nearly 30 Best Accounting Practices across AP, AR GL etc. I l d l B A i P i AP AR, GL,Designed and implemented a custom solution for automating Receipts for the Multi Family portfolioDelivering qualitative and timely financial statements every monthHelped client implement Process Manager and automated Bank RecsRecommended and implemented AvidXchange an AP workflow product for the Real Estate industry in the USMigration - phase by phase approach Understanding clients process p12Recording & DocumentationTransition to offshore teamTraining offshore resourcesPilot phaseGo-Live 13. Case Study Migration Client: End client is a diversified Real Estate Acquisition & Development, Property Management and Retail Purchasing Organization located in New York City with three major lines of business viz. Real estate development, development Property Management and Sourcing and business development. development The customer manages 11 properties and 50 tenants at this division. Number of Consultants engaged for the project 5 Consultants Time taken for project completion 3 Months Clients requirement was to move from QuickBooks to Yardi and was working with a Yardi Consultant based in New York. The Yardi Th Y di consultant did the Implementation and S l h I l i d SmartFin did Transition for the project of which migration of a years Fi T ii f h j f hi h i i f legacy data from QuickBooks into Yardi was part of the scope SmartFin engaged a team of 5 Consultants to convert the entire data for the past year into Yardi. AP and AR Transaction entries were posted on the Live Yardi database through a remote desktop connection from OFFSHORE Accounts Payable y Received the invoice register from QuickBooks and entries were posted to Yardi for each monthBased on the check register from QuickBooks, manual pay conversion was processedAccounts Receivable Received the Rent up report from QuickBooks and entries were posted into Yardi for each monthProcessed receipts based on the information provided from QuickBooksExtracted the AR Delinquency report from Yardi and compared with the results of QuickBooks to confirm accuracyBank 13Recorded entries other than those in AP and AR Monthly Bank Reconciliation was done to ensure all AP and AR migrated to Yardi was correct 14. Accounts Outsourcing Value PyramidValueBusiness Intelligence Integration, Shareholder ServicesTreasurer FunctionsMonthly Fi M hl Financial Statements, i lS MIS, Taxation, Risk ManagementAR Closure, AP Closure, Vendor Maintenance, Ledger ReviewVolumeController Functions AR Accounting, AP Accounting, GL Accounting, Inventory Accounting, Bank Reconciliation, etc.14 15. Team Bios Baskar Agneeswaran Founder and CEO15Founder, SmartFin Services BPO Services leverages latest technology and offshore capabilities in India to provide cuttingedge accounting and transaction processing services to clients i the US as i d i d i i i li in h well as clients in India. EndtoEnd Accounting for the Real Estate Industry in the US starting from Property Accounting till review of monthly financials. Pioneer in Real Estate Outsourcing Expert in Process Mapping, Design, ReEngineering and process migration to Offshore Delivery Center Delivers close to 50% cost savings for clients in the US Helped clients save millions through Offshoring Extensive ft E t i software experience Y di R lP i Yardi, RealPage, Q i kB k MRI MS G t l i QuickBooks, MRI, Greatplains, SAP, Hyperion and Tally Founder, SmartAudit Services Providing Audit Services to clients in the MicroFinance and RTA (Registrar and Transfer Agents) industry in India Pioneer in providing largescale Process/Performance Audits leveraging technology Developed worlds finest Audit based Performance Rating System in the Micro Finance industry Education: Baskar is a Bachelor in Commerce F C A (Fellow Chartered Accountant equivalent to Commerce, F.C.A Accountant, CPA in the US) D.I.S.A (Diploma in Information Systems Audit) 16. Team Bios Nandini Malolan Director, Client Relationship & Marketing Experience Summary 15 years of handson BPO experience across various domains including accounting, medical billing, voice and other nonvoice processes non voice Worked with leading transnational companies like Dell, Oracle, JP Morgan Chase, RR Donnelley etc. Led a team of 250 280 associates, 6 Team Leaders and 2 Client Managers as direct reports for an endtoend medical billing process for a high profile client in Dell Services Specializes in bridging communication gap between offshore process team and onshore client, cascading the process knowledge from client to process team and communicating the challenges of the process team to the client Experience in process transition by creating a project management team to support the migration team Provides assurance to clients on quality, deliverables and timeliness Frequently conducts orientation sessions on various topics like leadership skills, keeping up time, team handling skills, effective communication, , p g p , g , , result orientation, planning and organizing etc Currently handles CRM, Marketing and leads the Business Development efforts for all US clients in SmartFin Services Graduate in Arts from Delhi University, Delhi Advanced Diploma in Multimedia from Arena Multimedia, Noida 16 17. Testimonials"Thank you for all of your hard work. Th new processes th t you k The that completed (and the old ones for that matter too) were great this month. You guys are doing everything we are asking! Dan Nauert, COO"With your Business Process Outsourcing Services we have discovered a unique opportunity to not only reduce our costs but also retain quality of services and increase productivity. productivity " Raj Makwana, CFOI've been working with SmartFin for the last few years on multiple clients. Their work has been exemplary on all phases. I would recommend th i work t anyone d their k to who is interested. 17Peter Miller, LLCJDR Consulting,"This is the best implementation team I've seen in 25 yrs. Dr. Bharat Sangani, Owner