smartwatch market trend in indonesia 2015

Smartwatch Market

Trend in Indonesia

2015

9th January 2015

Voluntary Survey

Table of content

2

A. Research Background

B. Research Design

C. Respondent Profile

D. Key Findings

E. Detail Findings

– Popular Brand Index

– Brand Awareness

– Ownership of Smartwatch

– User of Smartwatch

– Non User of Smartwatch

A. Research background

3

Smartwatch becomes a new device which could support people’s daily activities. The technology applied on this device

develops the signals to enter the wearable revolution. Nowadays, more people see how it could be more flexible to

have it as side function of smartphones. In Indonesia, Smartwatch are quite rarely used by general population.

Otherwise, this device will be improved more and used more easily in future.

The survey is conducted focus on following points:

■Smartwatch Brand Awareness

Know the Brand Awareness of Indonesian people about Smartwatch Brand

Know what Smartwatch Brand they currently used

Know Brand Leader of Smartwatch in Indonesia

■User of Smartwatch

Understand what are the consideration factors to choose Smartwatch Brand

Undestand when is the purchase time of Smartwatch

■Non User of Smartwatch

Identify the objectives factors preferred when purchasing Smartwatch in future

B. Research design

4

Research Method Online research

Fieldwork Period December 2014

Research Area Indonesia

Respondent Criteria Male & Female aged more than 17 years old, aware about Smartwatch Brand

Sample Size 436 samples

Number of Questions 6 Screening questions and 14 Main Questions

Survey Content ScreeningGender, Age, Monthly Household Income, Province, Living City, Gadgets Owned

Main StudyTop of Mind Smartwatch Brand, Total Awareness Smartwatch Brand, Expansive Brand of Smartwatch, Purchase Time of Smartwatch, Consideration Factors of Purchase Smartwatch, Ever Used Brand of Smartwatch, Last Used Brand of Smartwatch, Satisfaction of Usage of Smartwatch, Place to Buy Smartwatch, Sites of Purchase Smartwatch, Future Gadgets, Objective Factors of Smartwatch, Important Factors of Choosing Smartwatch Brand in Future, Future Intention of Smartwatch Brand.

C. Respondent profile

5

■Gender ■Age

■Monthly household income

48.9%

43.3%

7.8%

20 - 29 years old

30 years old andover

Less than 20years old

22.9%

54.8%

22.2%

Less than IDR 4,500,000

IDR 4,500,001 - IDR 11,000,000

More than IDR 11,000,000

58.3 %

41.7 %

D. Key findings

6

■Smartwatch Brand Awareness

To see the power of Smartwatch Brand, can be measured by the level of knowledge of respondents to the Smartwatch Brand.

From the results of the Top of Mind (TOM) or Smartwatch Brand that remembered the first time and that brand comes to

mind with spontaneously when speaking in the context of Smartwatch Brand are Samsung (34.6%) followed by Sony

(18.6%). It means, Samsung and Sony are very popular brand in terms of Smartwatch in Indonesia. By total awareness of

smartwatch brand, Apple (51.4%) is leading than its tight competitor Mito (47.9%).

■Users of Smartwatch

Most of respondents purchase Smartwatch because the price are appropriate with its quality. It’s supported by fact of 57.9%

respondents consider this factors. Instead of that, an attractive colours doesn’t affect much on their consideration of

purchasing smartwatch. 31.4% of respondents purchased Smartwatch on January 2014 – June 2014.

■Non Users of Smartwatch

Respondents are moderately will buy or extremely will buy Smartwatch in Future based on Function of Smartwatch, Trend /

Fashion, Prestige, Feature, Colour and Design.

E. Detail findings

1. Popular Brand Index

2. Brand Awareness

3. Ownership of Smartwatch

4. User of Smartwatch

5. Non User of Smartwatch

7

PBI is obtained by the Internet sampling (Online Panel) and with samples of 436 respondents in the W&S databaseIndonesia (nusaresearch). The results obtained for Smartwatch Category with PBI concept is as follows:

Incidence Rate Smartwatch (user and non-user of Smartwatch Brand) is 30.0% from panel population W&S GroupIndonesia.

Samsung is Popular Smartwatch Brand in

Indonesia with a score of 40.8, followed by Sony in second positioned with a

score of 21.8

Rank of Popular

Smartwatch Brand PBI IR

1 Samsung 40.8

30%

2 Sony 21.8

3 Mito 10.2

4 Apple 6.2

5 LG 4.0

6 Asus 3.4

7 I'm Watch 0.6

8 Pebble 0.6

9 CooKoo 0.4

10 Glitz 0.4

Popular Brand Index (PBI)

E. Detail findings


2. Brand Awareness




9

Top of Mind Smartwatch Brand

10

Q. What are the Smartwatch Brand that you know? [Free Answer] [First Answer]

To see the power of Smartwatch Brand, can be measured by the level of knowledge of respondents to the Smartwatch Brand. From

the results of the Top of Mind (TOM) or Smartwatch Brand that remembered the first time and that brand comes to mind with

spontaneously when speaking in the context of Smartwatch Brand are Samsung (34.6%) followed by Sony (18.6%). It means, Samsung

and Sony are very popular brand in terms of Smartwatch in Indonesia.

34.6 %

18.6 %

7.1 %

Top of Mind Smartwatch BrandQ. What are the Smartwatch Brand that you know? [Free Answer] [First Answer]

11

Among gender, age and monthly household income group, Samsung and Sony are two top Smartwatch Brands that very popular in

Indonesia.

TotalSamsung Sony Mito

Per. Per. Per.

Total 436 34.6 18.6 7.1

BD01: Gender

Male 254 35.0 20.9 5.5

Female 182 34.1 15.4 9.3

BD02: Age Group

Less than 20 years old 34 26.5 8.8 2.9

20 - 29 years old 213 33.8 17.8 7.5

30 years old and over 189 37.0 21.2 7.4

BD03: Monthly Household Income

Less than IDR 4,500,000 100 30.0 13.0 6.0

IDR 4,500,001 - IDR 11,000,000 239 31.4 21.8 7.9

More than IDR 11,000,000 97 47.4 16.5 6.2

34.618.6

7.1

0.0

50.0

100.0

Unaided Smartwatch Brand AwarenessQ. What are the Smartwatch Brand that you know? [Free Answer] [Other Answer]

12

Among gender group, there’s slightly differences in third place (Mito), where Female group has greater percentage of 18.7 rather

than male group with percentage of 9.4.


Per. Per. Per.

Total 436 54.1 37.6 13.3

BD01: Gender

Male 254 54.7 40.9 9.4

Female 182 53.3 33.0 18.7

BD02: Age Group


20 - 29 years old 213 50.2 37.1 13.1



Less than IDR 4,500,000 100 44.0 29.0 14.0

IDR 4,500,001 - IDR 11,000,000 239 53.6 38.5 14.6

More than IDR 11,000,000 97 66.0 44.3 9.3

54.137.6

13.3

0.0

50.0

100.0

Total Awareness Smartwatch BrandQ. Among the list brands of Smartwatch Brand, which one do you know (Including Unaided answer)? [Multiple Answer]

13

When looking Unaided of Smartwatch Brand that spontaneously comes to mind of the respondent, apparently Samsung (54.1%) and

Sony (37.6%) still dominate. It shows that respondents easier to remember Samsung than Sony without Showcard. However, when

viewed from the Aided of Smartwatch Brand that respondents remembered after being given assistance (Showcard), Sony has percentage

as well as Mito with 34.6%. The high percentage of Unaided & Aided of Samsung make it get the highest percentage of Total Awareness.

54.1%

37.6%

13.3%

31.0%

34.6%

34.6%

85.1%

72.2%

47.9%

Aided

UnAided

Total Awareness

Total Awareness Smartwatch BrandQ. Among the list brands of Smartwatch Brand, which one do you know (Including Unaided answer)? [Multiple Answer]

14

In terms of total awareness within age groups, Samsung is mostly choosen by 89.4% of 30 years old and over, while

Sony and Mito is mostly choosen by 20 – 29 years old respondents which account 73.7% and 49.3% respectively.


Per. Per. Per.

Total 436 85.1 72.2 47.9

BD01: Gender

Male 254 83.5 72.0 41.7

Female 182 87.4 72.5 56.6

BD02: Age Group


20 - 29 years old 213 82.6 73.7 49.3



Less than IDR 4,500,000 100 83.0 57.0 45.0

IDR 4,500,001 - IDR 11,000,000 239 85.8 76.6 46.9

More than IDR 11,000,000 97 85.6 77.3 53.6

43.623.3

4.60.0

50.0

100.0

Expansive of Smartwatch BrandQ. Which Smartwatch Brand that easiest to be found? [Free Answer]

15

• Expansive parameter is calculated to get the level of brand spread of Smartwatch that can be easily found anywhere, such

as Ads, Google Adwords, etc.

• This research finding shows that Samsung is in the first place (51.4%). Next followed by Sony (19.7%) and Mito (12.4%).

51.4 %19.7 %

12.4 %

Q. Which Smartwatch Brand that easiest to be found? [Free Answer]

16

In terms of expansive of Smartwatch Brand within MHI, Mito is mostly selected among 14.0% respondents who has MHI less than

IDR 4,500,000.


Per. Per. Per.

Total 436 51.4 19.7 12.4

BD01: Gender

Male 254 52.0 20.1 11.4

Female 182 50.5 19.2 13.7

BD02: Age Group


20 - 29 years old 213 48.4 22.1 13.1



Less than IDR 4,500,000 100 54.0 12.0 14.0

IDR 4,500,001 - IDR 11,000,000 239 49.0 23.8 11.3

More than IDR 11,000,000 97 54.6 17.5 13.4

Expansive of Smartwatch Brand

43.623.3

4.60.0

50.0

100.0

Future Intention of Smartwatch BrandQ. Which Smartwatch Brand that you want to buy in future? [Free Answer]

17

• Surprisingly, Apple comes into top 3 brand that intended to be bought in future by 13.3% of respondents. It shows a great

signal for Apple to improve their brands and qualities as respondents trust them well. Furthermore, Mito are going down to

5th rank as only 4.6% respondents intend to buy it in future.

43.6 %

23.2 %

13.3 %

6.7 %

4.6 %

Future Intention of Smartwatch BrandQ. Which Smartwatch Brand that you want to buy in future? [Free Answer]

18

Interestingly, by gender group, age group and MHI group, Samsung still the first future intention of Smartwatch Brand in

future.

TotalSamsung Sony Mito Apple LG Other

Per. Per. Per. Per. Per. Per.

Total 436 43.6 23.2 4.6 13.3 6.7 8.7

BD01: Gender

Male 254 43.7 22.0 5.1 11.4 7.5 10.2

Female 182 43.4 24.7 3.8 15.9 5.5 6.6

BD02: Age Group

Less than 20 years old 34 35.3 17.6 5.9 11.8 8.8 20.6

20 - 29 years old 213 37.6 25.4 6.1 15.5 7.0 8.5

30 years old and over 189 51.9 21.7 2.6 11.1 5.8 6.9


Less than IDR 4,500,000 100 52.0 17.0 2.0 9.0 7.0 13.0

IDR 4,500,001 - IDR 11,000,000 239 37.2 28.0 4.2 14.6 8.4 7.5

More than IDR 11,000,000 97 50.5 17.5 8.2 14.4 2.1 7.2

43.623.2

4.6 13.3 6.7 8.7

0.0

50.0

100.0

E. Detail findings


2. Brand Awareness




19

Ownership of Smartwatch BrandQ. Do you have smartwatch? [Single Choise]

20

• Upon 10 people were asked, there is only 3 people who has Smartwatch with 32.1%. Otherwise, there are around 7 people who don’t

have Smartwatch and intend to buy Smartwatch in future.

67.9 %

32.1 %

Don't have

smartwatch and

intend to buy

Have smartwatch

and intend to buy

Total

Have smartwatch

and intend to buy

Don't have smartwatch

and intend to buy

Per. Per.

Total 436 32.1 67.9

BD01: Gender

Male 254 33.9 66.1

Female 182 29.7 70.3

BD02: Age Group

Less than 20 years old 34 38.2 61.8

20 - 29 years old 213 35.7 64.3

30 years old and over 189 27.0 73.0


Less than IDR 4,500,000 100 28.0 72.0

IDR 4,500,001 - IDR 11,000,000 239 34.3 65.7

More than IDR 11,000,000 97 30.9 69.1

E. Detail findings


2. Brand Awareness




21

Purchase Factors of SmartwatchQ. What factors that become your consideration when you bought Smartwatch? [Multi Choise]

22

• Most of respondents purchase Smartwatch because the price are appropriate with its quality. It’s supported by fact of

57.9% respondents consider this factors. Instead of that, an attractive colours doesn’t affect much on their consideration

of purchasing smartwatch.

Total

Follow trend

Could update recent news easily

Appropriate price

and quality

Comfortable usage

Easy to access

important informatio

n

Hi Tech operation system

Highly recommended by people

Support daily needs

Multifunction

Connected with

smartphone

Attractive colours

Unique design

Attractive features

Has good specificati

ons

Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per.

Total 140 45.0 37.9 57.9 50.7 41.4 46.4 12.1 45.0 50.0 41.4 10.0 32.9 35.7 31.4

BD01: Gender

Male 86 43.0 38.4 55.8 52.3 40.7 51.2 11.6 37.2 46.5 45.3 7.0 36.0 36.0 37.2

Female 54 48.1 37.0 61.1 48.1 42.6 38.9 13.0 57.4 55.6 35.2 14.8 27.8 35.2 22.2

BD02: Age Group

Less than 20 years old 13 38.5 38.5 53.8 30.8 38.5 53.8 7.7 15.4 53.8 38.5 15.4 53.8 30.8 53.8

20 - 29 years old 76 48.7 39.5 53.9 51.3 42.1 48.7 13.2 47.4 47.4 35.5 9.2 32.9 34.2 30.3

30 years old and over 51 41.2 35.3 64.7 54.9 41.2 41.2 11.8 49.0 52.9 51.0 9.8 27.5 39.2 27.5



28 60.7 32.1 53.6 35.7 25.0 28.6 3.6 25.0 28.6 35.7 7.1 39.3 21.4 32.1

IDR 4,500,001 - IDR 11,000,000

82 40.2 37.8 57.3 57.3 43.9 48.8 13.4 47.6 54.9 40.2 9.8 35.4 41.5 34.1


30 43.3 43.3 63.3 46.7 50.0 56.7 16.7 56.7 56.7 50.0 13.3 20.0 33.3 23.3

45.0 37.957.9 50.7 41.4 46.4

12.1

45.0 50.0 41.4

10.032.9 35.7 31.4

0.0

50.0

100.0

Purchase Time of Smartwatch BrandQ. Which Smartwatch Brand that you want to buy in future? [Free Answer]

23

31.4% of respondents purchased Smartwatch on January 2014 – June 2014.

There’s slightly difference among gender group, where 42.6% of female bought Smartwatch on January 2014 – June

2014 and 25.6% of male bought Smartwatch on January 2013 – June 2013.

Total

Before January 2013

January 2013 -June 2013

July 2013 -December 2013

January 2014 -June 2014

July 2014 -December 2014

Per. Per. Per. Per. Per.

Total 140 14.3 20.7 9.3 31.4 24.3

BD01: Gender

Male 86 17.4 25.6 8.1 24.4 24.4

Female 54 9.3 13.0 11.1 42.6 24.1

BD02: Age Group

Less than 20 years old 13 30.8 23.1 15.4 7.7 23.1

20 - 29 years old 76 13.2 22.4 7.9 25.0 31.6

30 years old and over 51 11.8 17.6 9.8 47.1 13.7


Less than IDR 4,500,000 28 39.3 25.0 7.1 3.6 25.0

IDR 4,500,001 - IDR 11,000,000 82 6.1 19.5 11.0 37.8 25.6

More than IDR 11,000,000 30 13.3 20.0 6.7 40.0 20.0

14.3 20.7 9.331.4 24.3

0.0

50.0

100.0

Place to Buy SmartwatchQ. Where do you buy your last used Smartwatch? [Single Choice]

24

• The majority of 140 surveyed people usually buy Smartwatch at Gadget store which is equivalent to 22.1%. Online shop

comes next at 20.7% and Gadget / Electronic Exhibition is the next at 20.0%.

Total

Gadget store

Shopping mall

Electronic center

Auction store

Gadget / Electronic exhibition

Smartwatch store

Online shop

Per. Per. Per. Per. Per. Per. Per.

Total 140 22.1 10.0 10.7 1.4 20.0 15.0 20.7

BD01: Gender

Male 86 19.8 9.3 15.1 2.3 19.8 15.1 18.6

Female 54 25.9 11.1 3.7 0.0 20.4 14.8 24.1

BD02: Age Group

Less than 20 years old 13 38.5 7.7 15.4 7.7 7.7 7.7 15.4

20 - 29 years old 76 21.1 11.8 9.2 1.3 14.5 18.4 23.7

30 years old and over 51 19.6 7.8 11.8 0.0 31.4 11.8 17.6


Less than IDR 4,500,000 28 32.1 28.6 10.7 3.6 0.0 10.7 14.3

IDR 4,500,001 - IDR 11,000,000 82 20.7 4.9 11.0 1.2 26.8 15.9 19.5

More than IDR 11,000,000 30 16.7 6.7 10.0 0.0 20.0 16.7 30.0

22.110.0 10.7 1.4

20.0 15.0 20.7

0.0

50.0

100.0

Sites of Buying SmartwatchQ. Which sites that you used for buying Smartwatch? [Single Choice]

25

• Lazada is the common site for sites of buying Smartwatch with 58.6% of respondents.

Total Lazada Tokopedia Other

Per. Per. Per.

Total 29 58.6 13.8 27.6

BD01: Gender

Male 16 50.0 12.5 37.5

Female 13 69.2 15.4 15.4

BD02: Age Group


20 - 29 years old 18 55.6 16.7 27.8



Less than IDR 4,500,000 4 50.0 0.0 50.0

IDR 4,500,001 - IDR 11,000,000

16 50.0 25.0 25.0


9 77.8 0.0 22.2

58.6 %

13.8 %

27.6 %

Lazada

Tokopedia

Other

E. Detail findings


2. Brand Awareness




26

Objectives Factor – Function of SmartwatchQ. How important are the following factor when you choose Smartwatch Brand? [Matrix Single Answer]

27

Function of Smartwatch is one of the objective factor because 52.0% of the respondent agree that by knowing the

function of smartwatch, they extremely will buy Smartwatch.

Total

Not at all will buy

Slightly will buySomewhat will

buyModerately will

buyExteremely will

buy


Total 296 0.3 0.7 0.7 46.3 52.0

BD01: Gender

Male 168 0.6 0.6 0.6 40.5 57.7

Female 128 0.0 0.8 0.8 53.9 44.5

BD02: Age Group


20 - 29 years old 137 0.7 0.0 0.0 48.9 50.4



Less than IDR 4,500,000 72 0.0 1.4 0.0 37.5 61.1

IDR 4,500,001 - IDR 11,000,000 157 0.6 0.0 0.6 49.7 49.0

More than IDR 11,000,000 67 0.0 1.5 1.5 47.8 49.3

BD03: Smartwatch Brand

Samsung 149 .7 .7 .7 46.3 51.7

Sony 66 0.0 0.0 1.5 42.4 56.1

Mito 12 0.0 0.0 0.0 41.7 58.3

0.3 0.7 0.7

46.3 52.0

0.0

50.0

100.0

Objectives Factor – Trend / FashionQ. How important are the following factor when you choose Smartwatch Brand? [Matrix Single Answer]

28

Quality is slight different with Price, 58.8% of the respondent agree that Trend / Fashion is one of the objective factor

that respondents moderately will buy Smartwatch and only 1.4% of respondent who will not at all buy Smartwatch.

Total

Not at all will buy


buyModerately will

buyExteremely will

buy


Total 296 1.4 8.1 2.4 58.8 29.4

BD01: Gender

Male 168 2.4 7.1 2.4 55.4 32.7

Female 128 0.0 9.4 2.3 63.3 25.0

BD02: Age Group


20 - 29 years old 137 2.2 8.8 2.2 51.8 35.0



Less than IDR 4,500,000 72 1.4 11.1 2.8 48.6 36.1

IDR 4,500,001 - IDR 11,000,000 157 1.9 7.6 2.5 59.2 28.7

More than IDR 11,000,000 67 0.0 6.0 1.5 68.7 23.9


Samsung 149 2.0 6.7 2.7 65.1 23.5

Sony 66 0.0 6.1 3.0 51.5 39.4

Mito 12 0.0 16.7 0.0 41.7 41.7

1.4 8.1 2.4

58.8

29.4

0.0

50.0

100.0

Objectives Factor – PrestigeQ. How important are the following factor when you choose Smartwatch Brand? [Matrix Single Answer]

29

Prestige factor considered respondent moderately will buy at 50%.

Total

Not at all will buy


buyModerately will

buyExteremely will

buy


Total 296 5.4 23.0 4.4 50.0 17.2

BD01: Gender

Male 168 6.5 22.0 4.8 47.6 19.0

Female 128 3.9 24.2 3.9 53.1 14.8

BD02: Age Group


20 - 29 years old 137 7.3 20.4 6.6 47.4 18.2



Less than IDR 4,500,000 72 9.7 20.8 6.9 41.7 20.8

IDR 4,500,001 - IDR 11,000,000 157 5.1 25.5 3.8 51.0 14.6

More than IDR 11,000,000 67 1.5 19.4 3.0 56.7 19.4


Samsung 149 4.0 22.1 4.7 59.1 10.1

Sony 66 4.5 21.2 4.5 43.9 25.8

Mito 12 8.3 25.0 8.3 16.7 41.7

5.423.0

4.4

50.0

17.2

0.0

50.0

100.0

Objectives Factor – FeatureQ. How important are the following factor when you choose Smartwatch Brand? [Matrix Single Answer]

30

Feature is one of the objectives factor that extremely would be bought by respondents with 51.4%.

Total

Not at all will buy


buyModerately will

buyExteremely will

buy


Total 296 1.0 0.7 0.3 48.3 49.7

BD01: Gender

Male 168 1.8 0.0 0.6 47.6 50.0

Female 128 0.0 1.6 0.0 49.2 49.2

BD02: Age Group


20 - 29 years old 137 1.5 1.5 0.0 43.8 53.3



Less than IDR 4,500,000 72 2.8 2.8 1.4 44.4 48.6

IDR 4,500,001 - IDR 11,000,000 157 0.6 0.0 0.0 49.7 49.7

More than IDR 11,000,000 67 0.0 0.0 0.0 49.3 50.7


Samsung 149 2.0 1.3 0.0 49.7 47.0

Sony 66 .0 .0 .0 45.5 54.5

Mito 12 0.0 0.0 0.0 50.0 50.0

1.0 0.7 0.3

48.3 49.7

0.0

50.0

100.0

Objectives Factor – Colours and DesignQ. How important are the following factor when you choose Smartwatch Brand? [Matrix Single Answer]

31

Respondent choose that colours and design is quite important of objectives factor for Smartwatch Brand so respondent

moderately will buy with 61.5%.

Total

Not at all will buy


buyModerately will

buyExteremely will

buy


Total 296 1.0 3.4 2.4 61.5 31.8

BD01: Gender

Male 168 1.8 4.2 4.2 57.7 32.1

Female 128 0.0 2.3 0.0 66.4 31.3

BD02: Age Group


20 - 29 years old 137 1.5 2.2 2.9 62.0 31.4



Less than IDR 4,500,000 72 2.8 2.8 5.6 52.8 36.1

IDR 4,500,001 - IDR 11,000,000 157 0.6 3.2 1.9 64.3 29.9

More than IDR 11,000,000 67 0.0 4.5 0.0 64.2 31.3


Samsung 149 2.0 2.7 2.0 64.4 28.9

Sony 66 .0 3.0 3.0 65.2 28.8

Mito 12 0.0 8.3 0.0 50.0 41.7

1.0 3.4 2.4

61.531.8

0.0

50.0

100.0

Important Factors of Choosing Future Smartwatch BrandQ. What factors that become your consideration when you will buy Smartwatch Brand in future? [Multi Choise]

32

• Quality is the most important factors that considered by 67.2% of respondents when choosing their future smartwatch

brand. Next, followed by Hi Tech Operations System and Price which accounts 54.4% and 52.7% respectively.

Total

Follow trends

Price QualityEasy to be

foundModern model

Easy to be used

Comfortable usage

Could update recent news easily

Hi Tech operation system

Highly recommended by people

Support daily needs

Multifunction

Connected with

smartphone

Attractive colours

Unique design

Attractive features

Has good specificati

ons

Just curious

Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per.

Total 296 27.7 52.7 67.2 6.8 34.1 33.4 45.6 34.8 54.4 4.4 40.2 52.0 48.0 11.8 26.4 35.5 38.2 1.7

BD01: Gender

Male168 26.8 51.2 67.3 6.5 34.5 33.3 44.6 31.0 57.1 3.0 41.1 50.6 48.2 8.9 26.2 38.1 42.3 1.8

Female128 28.9 54.7 67.2 7.0 33.6 33.6 46.9 39.8 50.8 6.3 39.1 53.9 47.7 15.6 26.6 32.0 32.8 1.6

BD02: Age Group

Less than 20 years old

21 42.9 61.9 66.7 4.8 33.3 23.8 47.6 42.9 47.6 0.0 19.0 23.8 42.9 9.5 9.5 19.0 19.0 0.0

20 - 29 years old137 29.2 57.7 70.8 10.9 38.0 29.9 45.3 32.1 53.3 5.8 36.5 50.4 42.3 16.1 33.6 36.5 43.1 2.2

30 years old and over

138 23.9 46.4 63.8 2.9 30.4 38.4 45.7 36.2 56.5 3.6 47.1 58.0 54.3 8.0 21.7 37.0 36.2 1.4



72 26.4 55.6 66.7 8.3 29.2 30.6 41.7 33.3 48.6 5.6 27.8 40.3 33.3 13.9 23.6 31.9 33.3 2.8

IDR 4,500,001 - IDR 11,000,000

157 27.4 49.7 66.9 6.4 33.1 35.0 44.6 35.7 56.1 5.1 43.3 54.8 52.2 11.5 27.4 36.3 39.5 1.3


67 29.9 56.7 68.7 6.0 41.8 32.8 52.2 34.3 56.7 1.5 46.3 58.2 53.7 10.4 26.9 37.3 40.3 1.5

27.752.7

67.2

6.834.1 33.4 45.6 34.8

54.4

4.4

40.2 52.0 48.0

11.826.4 35.5 38.2

1.70.0

50.0

100.0

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smartwatch market trend in indonesia 2015

Devices & Hardware

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