Smartwatch-pushing Smart Wearable devices market in India-6Wresearch

September 2014

India Smartphone market has experienced a phenomenal growth in the last few quarters. Rising demand

for Smartphones over the traditional bar phones has fuelled the growth of Smart Wearable devices

(Smartwatch and Smartband) market in India.

According to 6Wresearch, India Smart Wearable market shipments value reached over $3 million during

CY H1 2014. Samsung continues to dominate the Indian market followed by Sony. Samsung leadership in the Indian Smartwatch market is a result of its highly demanded Galaxy GearTM series.

Table: India Smart Wearable Market by Type

Source: 6Wresearch India Smart Wearable Market, Half-Yearly Tracker Note: Smart Wearable data includes Smartwatch and Smartband

Key Highlights

Samsung and Sony captured around 85% market share

As many as 12 vendors shipped Smart Wearable devices

Around 75% Smartwatch have an operative range of 60 Meters

The Tizen operating system captured major share of the India Smartwatch market due to the popularity

of Samsung Galaxy GearTM series. Further, Samoled display category registered more than 70% share of

the India Smartwatch market. Introduction of new segments such as fitness and life style will drive growth

of the India Smart Wearable market.

India Smartwatch market which was primarily driven by Samsung and Sony is expected to be more

competitive with the entry of several other players such as Apple, Motorola and Pebble over the coming quarters.

At present, India Smart Wearable market is at a growing stage. High procurement cost of Smart Wearable

devices remains a major hurdle and have slowed the adaptability of the se devices among the Indian

consumers. To sustain in the competitive market, the OEMs have to improvise their product portfolio keeping in mind the changing demand of Indian consumers.